Tag Archives: deb evans

Using Snapchat for Business…Reluctantly

19 Apr

Snapchat SGR

Why We Don’t

Here are the top reasons many marketers have given me when I’ve asked why they’re not using Snapchat for their business.

  1. I don’t see a viable use for business
  2. It’s for kids
  3. By the time we get rolling, it will be replaced with the next “big thing”

All of these things were said about Facebook in 2010. And the internet in 1995. And probably television in 1950!

 

Why We Should Dive In

Snapchat’s potential for brands lies beyond sending funny pics that disappear. This week on Social Geek Radio, Deb Evans and I will start our exploration into Snapchat for your business with guest Sarah Shah who will guide us through the Snapchat features that brands are using to engage. Join this discussion at socialgeekradio.com

Diving into live streaming video apps Meerkat and Periscope also helped get our creative juices flowing for the advent of Facebook Live for businesses. So learning Snapchat’s business applications now may prepare us for the coming changes of the Facebook properties Messenger, WhatsApp, and Instagram. All of them compete with Snapchat in some manner and the commercialization of each will be driven by that competition. 

 

When? Now.
 
When do you need to get onto a new social network? Right after it appears to make an impact and right before your competitors do. That window is now for Snapchat. Hang with Social Geek Radio for this one…we’ll figure it out, even if we do so reluctantly!

 

Anchor: Radio By The People

22 Mar

 

anchr image1

What Instagram is to photos and Periscope is to video, Anchor is to audio.

Anchor was a big hit at SXSW this year much to the pleasure of its investors and founders.  Thanks to my Social Geek Radio co-host Deb Evans for hipping me to the hippest place in the social sphere today. In fact Deb featured Anchor last week on our Social Geek Radio podcast’s #GeekItOut segment.

Anchor is simple app that allows users to broadcast short audio clips and it allows followers to engage and respond via audio clips as well.

For me, the most effective part of Anchor is the easy integration with Twitter. I don’t think many people are interested in cultivating a new community and new followers. While you can manage a group of Anchor followers, the key here is using Anchor as an, uhhh, anchor for audio-only content and sharing it to your current community on Twitter (as well as Facebook). In this case, Anchor is a lot like an audio YouTube: a link vault of short clips that you share on other social media.

I also like Anchor’s onboarding process. No Facebook blue arrows or anything to read; Anchor sticks to its audio focus and has a friendly voice talk you through a fast setup. Nice touch.  (Note to Ello: I’m still waiting for you update my password.)

Give Anchor a try now and connect with me there. Would love to hear your thoughts there! 

 

Anchor IMG_1977

Shot of a recent Wave on Anchor

 

 

 

Don’t Just Tweet Your Booth Number

16 Feb

hashtag blog-970723_1920

 

 

Tweeting your booth number = Junk Content

You know it’s getting close to the big annual conference in your industry when every supplier starts Tweeting their booth number.

My team, colleagues, and friends are gearing up for #IFA2016 from the International Franchise Association and we’re seeing it all over the place.

These companies don’t share anything all year then suddenly think, “Hey it’s nearly convention time. Now what was that Twitter password…?”

They’ll log into Twitter to let the world know they’ll be at booth #123.  Oh and they’re giving away an iPad, because everyone will flock to the booth for that. And then they’ll go silent for another 11½ months.

Twitter is dying my friends. And it’s mostly because of junk content like that.

 

If Not The Booth Number, Then What?  

A few weeks ago, my Social Geek Radio co-host Deb Evans and I discussed some other things to share on social that might give some more value to your fellow conference-goers. Here are a few from our podcast:

  • Share details on a speaker you’re looking forward to hearing.
  • Post about a topic that’s on the agenda and get an engaging conversation going ahead of time. (This is what I like to do most)
  • Ask who else is en route and suggest meeting for coffee and chat. (This is what I need to do more of myself!)
  • If you’re familiar with the location, share items about the history, food, entertainment, transportation, or anything else out-of-towners might find interesting. (Deb is great at this)

 

But What About That Booth We’re Paying For?

Can you slide in a mention or two of your promotion? Absolutely! But I always suggest your social content be at least 80% about OTHERS and at most 20% about YOU. So after 4 or 5 updates on Twitter, Instagram, or Facebook about the conference or other people participating, go ahead and share something about your promotion, contest, giveaway, or trade show activity. As long as this isn’t the only thing you’re pushing out, it’s cool.

 

I’ll be Tweeting a couple of booth numbers later this week for the IFA Convention myself, to let anyone interested in the Social Geek Radio podcast know where they can join us live. In fact, I’ll post it now! We’ll be at the Manalto booth (#461) on Sunday 2/21 and at the 1851 Franchise booth (#134) on Monday 2/22. Now that that’s done, it’s back to more posts about Others. See you at the show!

 

IFA SGR live 3

 

Happy Thanksgiving! Oh My God, They’re Turkeys!

23 Nov

Les WKRP 2

 

Theatre of the Mind

In 1978, television give a big Hat Tip to radio’s “theatre of the mind.” On WKRP in Cincinnati, you “saw” the whole horrific turkey drop, but you never actually saw a single turkey! 

Arthur Carlson WKRP

Art Carlson: “As God as my witness, I thought turkeys could fly.”

 

The art and science of radio allows for intriguing storytelling due to the need to describe in detail the events and subjects.

reagan-30s-who

I recently listened to a fascinating interview with President Ronald Reagan from the mid-1980s discussing his early stint broadcasting University of Iowa football games on WHO-AM Des Moines. When asked if he would have moved into TV sports broadcasting if he hadn’t gotten into film and eventually politics, he surprisingly said no. He felt that his strength was verbally telling the story and painting a picture of the action. Radio needed that, but Television didn’t.

Podcast Storytelling

In 2015, all marketers talk about storytelling, but most have bypassed content marketing in audio form. Podcasting may be the simplest and most cost effective way to reach a targeted (and potentially large) group of customers. You share industry news, discuss relevant topics to your customers, and tell your brand’s story. And you don’t need studios in Cincinnati, Des Moines, or anywhere else to get the word out.

Mass versus Niche

One of the issues with terrestrial radio that lead to today’s listenership challenges was the race to appeal to too broad of an audience. The strategy of least offensive programming where stations and groups played content that neither turned off nor inspired listeners created a universal blandness up and down the dial.  

With podcasts, no niche is too small and no subject is too inside. Podcasters aren’t aiming for mass audiences; they’re connecting with smaller, specific audiences.  

For more on content marketing and social media, please join me on the Social Geek Radio podcast, produced by Manalto Social Media Management and Deb Evans Consulting. The show airs Wednesday evenings, and is free via download here or on iTunes

 

 

 

Guy Kawasaki Interview on Social Geek Radio

22 Jul

guy kawasaki canva

 

I am looking forward to our interview of Guy Kawasaki on this week’s Social Geek Radio Show and Podcast!

Guy and his colleague Peg Fitzpatrick will join Deb Evans and I to discuss their new venture Canva and how franchise systems can use it to create custom images for their entire system’s local marketing. 

Join us here Wednesday night, July 23 at 8pm ET / 7pm CT or download from iTunes right after the show!

FranTech Preview: High Tech Lead Generation

26 Mar

 FranTech1

 

One of the FranTech panels to which I’m most looking forward is called The New Era of Lead Generation and will be led by my Social Geek Radio Co-Host Deb Evans.

The speakers on the panel include:

Jason Paulo, President & CEO, Monkey Bizness

Chad Stewart, Director of Marketing and Network Vision, AlphaGraphics, Inc

Susan King Glosby, CFE, VP of Operations, Fit4Mom

Moderator: Deb Evans, CFE, President, Franchise Foundry

 .
The panel will review new tools and technology franchisors are using to:

  • Get the attention of prospects and franchisees
  • Building relationships
  • Increasing visibility
  • Collaborate & Conference

 And – Tonight – Wednesday March 26 – 8pm ET / 7pm CT – join me live on Social Geek Radio as I ask Deb and special guest Susan King Glosby more about the tech they’re using to reach franchisees and get a taste of what to expect at FranTech!

 

Listen Live to Social Geek Radio

Or

Download from iTunes right after the show!

 

 

 

 

 

Automated Marketing and FranTech! Social Geek Radio

15 Mar

SGR

 

Click here for last week’s episode:

Automated Marketing, FranTech 03/12 by Social Geek Radio | Technology Podcasts.

FranCamp 2012 Registration Open Now

22 Mar


I’m please to helping my friend Deb Evans organize FranCamp – The Franchise Social Media Camp – once again this year. Last year’s turnout at the Nashville event was so well received that we’re expanding the agenda for our May 4 event in Atlanta. Please check out the
FranCamp registration page now and check out the description below from our FranCamp website.

FranCamp 

We realize that social media is a rapidly changing field and many marketing professionals, CEOs, franchise development staff and franchisees lack a clear roadmap for where to start with social media and how to weave together all the relating pieces that make up a successful social media and online content strategy.
 

What FranCamp is Not

If you work in the franchise industry, you know that franchise conferences are often full of vendors making pitches for services and products. Sometimes the information is helpful and it rarely goes into the real ‘recipe’ for using social media.

We want to change that.
 

What FranCamp is About

Everyone who works in franchising is affected by social media and the last thing any of us need is a speaker talking about ‘why you need to be using social media’ or big picture talk about ‘social media strategy.’ What franchise professionals hunger for is simple: real, actionable steps anyone can take that will make a HUGE difference in your marketing.

If you want to educate yourself on the best of current thinking and learn the real recipes that work from the most advanced franchisors, franchisees, consultants and experts in the field of social media, this is a one-day conference you can’t afford to miss.
 

You won’t get sales pitches. You’ll walk away with a very sophisticated level of understanding about ALL of the pieces of a successful social media strategy.

FranCamp follows the wildly successful PodCamp format – a low-cost, one day event fully loaded with a fast paced and aggressive agenda full of super-helpful content. What you will get is a good education in almost all of the relevant topics that marketers must understand to make good decisions. If you want to launch your own campaigns and make sure your marketing department is pointed in the right direction, this is for you. If you have a budget and need a better level of understanding about social media related issues so you can make good hiring and vendor decisions, this is especially for you.

 

Who Should Attend

Anyone who works in franchising: Franchisors – CEOs, COOs, VPs of Marketing and VPs of Franchise Development. Anyone who deals with franchise sales and lead generation, anyone who handles consumer side marketing should attend. If you work in the marketing department of a franchise system, this is for you. If you own a franchise and want to learn more about how you can boost your local marketing, this is for you.

 

Limited Registration

Registration is open and is limited to one hundred attendees. This is a high-power and intimate session. FranSocialCamp is designed to by inexpensive – total cost for flights, hotel and the $149 per person, making it one of the least expensive social media conferences in the country. Less costly doesn’t mean we skimp on content – you’ll have a hard time finding a better and more packed agenda than this one.

Breakfast and Lunch are included on Friday. Tuition comes with a very cool FranCamp T Shirt and copies of all presentations.

  
  
Sponsored by Engage121

IFA 2012 Tweetup

3 Jan

The International Franchise Association‘s annual conference is just a few weeks away and the social media discussion is already top of mind for many attendees. With keynotes from top social media influencer Guy Kawasaki and leading broadcast media host Bill O’Reilly, communications and particularly social engagement will bet the biggest topic of the conference this year.

I’m glad to once again be organizing the unofficial Tweetup with my friend Deb Evans to kickoff the first night with some informal networking and discussion of social media with franchise pros. Our 3rd Annual IFA Tweetup will take place in the lobby bar of the Orlando World Center Marriott on Saturday just after the Taste of Franchising. RSVP today below and please share with your colleagues using the hashtag #ifatwtup!

.. 

Tweetvite IFA2012

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