Tag Archives: social geek radio

What Teachers in Vegas Taught Me About Leadership

8 Feb

franchising gives back

 

Last week members of the International Franchise Association went to Richard J. Rundle Elementary School in Las Vegas for a day of painting, landscaping, and building. The Franchising Gives Back event is an annual day of service when IFA members help communities in the host city of their annual convention.

While our group has worked alongside many terrific organizations in many cities across the USA, we had never been taught lessons in leadership by teachers and students.

Here are a few ways the leaders from Rundle Elementary inspired us to share in their vision:

 

1. Make Others Feel Appreciated

As we approached the school, it was clear that a large crowd was waiting in front of the building. The cynic in me hoped we weren’t being picketed or protested. When the bus doors opened, I heard the applause. Over 100 students, parents, and teachers cheered as we exited the bus and made us feel like the Beatles touching down in America.

Paul Pickett of Wild Birds Unlimited has participated in the event for several years, but said, “being greeted by the teachers, students, and families at Richard J. Rundle Elementary School is a memory that I will never forget!”

I was a first-timer this year and had been unsure what the whole day was going to be like. But the warm welcome made me want to get to work.

franchising gives back

 

2. Share the Story and the Vision

Had we arrived to an empty school, we would have still done a sufficient amount of painting, planting, and building. But the school’s leaders told us about the school’s challenges, history, and even about the heroic child for whom the school was named. We became invested in the outcome.

Just as we were leaving at the end of the afternoon, I noticed part of a wall that needed one more coat of paint and went back to do it right. Without being engaged in the school’s story and needs, I would have ignored it. A little story telling gets a great deal of buy-in from your troops!

franchising gives back

 

3. Give Credit to Others While You Roll Up Your Own Sleeves

The school leaders made us feel like what we were doing was a single effort that made all the difference in the world.  But we were there for only one Saturday afternoon. Though we completed many projects, our efforts were nothing compared to the daily improvements the school’s staff and students are constantly doing.

And while we received all the credit, there were many parents who joined in as well. Desirae Franco of The Dwyer Group told me, “My favorite part was working with a father and son to help paint their team logo on the wall. The boy was so excited and it was contagious!”

Emphasizing – and perhaps over-emphasizing – our contribution made us take ownership of the improvements.

franchising gives back

 

4. Set Up Your Partners to Succeed

The projects were laid-out in a dummy-proof manner, so even a bunch of CEOs, marketing people, and sales people could dive in and make a dent. The instructions were clear and the tools were ready!

Having a project well-organized is critical when dealing with a group of non-specialists. Without specifics on how many people were needed on each task and directions on where to start, confusion would have derailed us early in the day.

 

5. A Hand-Written Note

In a world of email blasts and texts, I’m a big fan of standing out via the old style hand-written note. The students of Rundle Elementary wrote enough illustrated thank you notes for each of us and handed them to us as we boarded the bus to head back to our convention.

Deb Evans of Social Geek Radio and Deb Evans Consulting said, “We know we make a difference each year, but this year we were thanked with cheers, hugs, and handwritten notes!”

I received a lot of free giveaways and tchotchkes at the IFA Convention this year, but a student’s note was the thing I kept!

fullsizerender-note

Social Geek Radio in Top 20 Best Business Podcasts

6 Feb

social geek radio

 

Thanks Geeks!

Thanks to the Digital Marketing Geeks and the Social Media Geeks. And thanks to our guests from the business and franchise community…

Due to you, Social Geek Radio has been named to Emerge’s list of the 20 Best Business Podcasts for 2017!

Special thanks to Qiigo, Deb Evans Consulting, and The International Franchise Association for their continued support. 

 

 

Social Geek Radio in the 40 Best Small Business Podcasts

24 Jan

Best Small Business Blogs

 

Thanks Geeks!

Thanks to the Franchise Geeks, the Digital Marketing Geeks, and the Social Media Geeks. And thanks to our guests from the small business and franchise community.

All of you have helped Social Geek Radio get added to Proven’s list of the 40 Best Small Business Podcasts.

In addition, Social Geek Radio was just named to Emerge’s list of the 20 Best Business Podcasts for 2017.

We’ve received a few other awards before, but Deb Evans and I both have a real passion for entrepreneurship and growing small businesses, so both of these are real honors for us.

 

 

 

Deeper Political Divides in Social Media in 2017

18 Jan

facebook dislike

 

You think 2016 was rough? You ain’t seen nothin’ yet.

Trump. Clinton. Bernie. Obamacare. Make America Great Again. Black Lives Matter. Email servers. Putin. Benghazi. Wikileaks. Fox News. CNN. Trumpists. Snowflakes.

If you’re paying attention on Facebook, you know your friends’ opinions on many of the above subjects.

Some may think that with the election behind us and the inauguration happening this week that the heated debates are done. I think it’s just warming up.

 

The New (Ab)Normal

Just a few years ago, the public sharing of so much political nastiness was simply not done. At least it was not done by adults and professionals. But after the past year of raw political argument, we have lost all filters.

The incoming President of the United States has forsaken all filters including media editors and his own spokespeople in favor of instant Facebook posts and real-time Tweets. Love him or hate him, we’re now all doing the same thing.

 

Swapping Positions 2009 to 2017

An interesting change between those on opposite ends of the political spectrum is happening in 2017, and I don’t mean the residents of 1600 Pennsylvania Ave. There’s a role reversal happening in the poli-social space.

In the US and much of Europe, Liberals are now taking over the role of opposition to the Conservative’s new position as the establishment.

For the past 8 years, Conservatives have played the role of the rebel alliance fighting the big-government empire. Think of that timeframe: for most of the lifespan of social media, or at least the lifespan of marketing and massive use on Facebook, Republicans have been on the offense in social media messages while Democrats have had to play defense. When President Barack Obama took office in January of 2009, the Democrats also had control of the US House and the US Senate. The Republicans used social media to attack that establishment. Eventually the tide turned back in their favor.

Now with the GOP in the White House, retaining the Senate, holding the House, and growing their lead across most state governments, it’s the Democrats’ turn to go on offense. This may lead to a great frenzy of counter-culture activity on social. We could be seeing the dawn of a new of 1960s style protest movement, although it’s a sterilized digital version where you don’t actually have to leave your phone to participate.

 

More #FakeNews

How do some respond to news that they just don’t like? Call it Fake News. Be prepared to see about half of the content shared on social media to be called fake news by someone. Caution: the more that label is used, the less of an impact it has.

I personally plan to save the fake news moniker for so-called established news sources that publish false news and ignoring the phony sources that pop up.

 

More Unfriending = An Opportunity for Marketers

On my own personal Facebook account was unfriended by just one friend, but unfollowed or hidden by an untold many due during the 2016 election. Once some people start trimming their friend lists, it’s easy to continue. This could be the start for many Facebook users to scale down their list of friends to their real friends, or more likely, those who share many beliefs.

Here’s where my marketing friends (the real and the Facebook kind!) can find an opportunity in this mess —

Friends’ posts in the newsfeed rank higher than anything from brands or publishers since a June 2016 Facebook update. More unfriending means more prime real estate for your brand’s content on a fan’s newsfeed! Don’t give up on organic Facebook posts quite yet. After a divisive year, there may be a lot of holes to fill!

For more discussion on social media trends we’re spotting for 2017, check out this recent episode of Social Geek Radio with my co-host Deb Evans and special guest, my Qiigo colleague Liane Caruso!

 

 

How Your Brand Can Get 10X More Organic Reach on Facebook

26 Jul

smartphone-1445489_1920

 

 

As Facebook organic reach continues to drop, some marketers are completely abandoning all hope of having fans see any unpaid posts.

On Social Geek Radio and on this blog, we’ve recently discussed how Facebook Live is like “old school Facebook reach” (thanks to Nick Powills for that phrase!). But what if you simply want to drive fans to your website, landing page, or blog?

The prevalence of Facebook Live videos is further hurting the organic reach of your shared link. It’s a zero sum game; that great organic reach attained by other brands’ Facebook Live videos will take away from your posts’ reach.

How can we get old-school reach numbers on old-school links?

 

Override the Link

While all organic reach is down, links to posts and pages appear to be doing far worse than photos. Using that to our advantage, we can share a link just as we would share a photo.

Here’s how:  Hold on to that copied link that you would normally paste in the posting area. Instead, select Photo first and upload an appropriate image for the post. You may want to first go to that blog or page and save an image from the page. After you’ve uploaded the photo, now you can paste the link. Add text before that link and you’re done.

I’ve been doing this consistently on pages I am managing over the past few months while also occasionally posting similar links as links on alternate days. My Photo + Link posts are all getting 20% to 45% reach each day! The Link posts are getting 2% to 10%.

The Photo + Link posts get 10 times more reach than the links alone. If you’re doing this now or will being trying it out, I’d love to hear about your results!

 

FranTech 2016

1 Jun

FranTech

 

Digital Marketing … Technology … Franchising … if your business depends on any 2 of these 3, then you should attend FranTech this year. Registration just opened for FranTech2016 October 26-27 in Austin and the agenda looks outstanding.

I am looking forward to moderating a discussion along with my Social Geek Radio co-host Deb Evans on the digital marketing plans of an up & coming franchise system. We’ll be interviewing the marketing pros from SafeWay Driving who will share how their marketing tactics are growing their business (and saving lives along the way!).

Join me and my team from Qiigo in Austin and register for FranTech 2016 today!

qiigo-logo-320x132

 

 

Using Snapchat for Business…Reluctantly

19 Apr

Snapchat SGR

Why We Don’t

Here are the top reasons many marketers have given me when I’ve asked why they’re not using Snapchat for their business.

  1. I don’t see a viable use for business
  2. It’s for kids
  3. By the time we get rolling, it will be replaced with the next “big thing”

All of these things were said about Facebook in 2010. And the internet in 1995. And probably television in 1950!

 

Why We Should Dive In

Snapchat’s potential for brands lies beyond sending funny pics that disappear. This week on Social Geek Radio, Deb Evans and I will start our exploration into Snapchat for your business with guest Sarah Shah who will guide us through the Snapchat features that brands are using to engage. Join this discussion at socialgeekradio.com

Diving into live streaming video apps Meerkat and Periscope also helped get our creative juices flowing for the advent of Facebook Live for businesses. So learning Snapchat’s business applications now may prepare us for the coming changes of the Facebook properties Messenger, WhatsApp, and Instagram. All of them compete with Snapchat in some manner and the commercialization of each will be driven by that competition. 

 

When? Now.
 
When do you need to get onto a new social network? Right after it appears to make an impact and right before your competitors do. That window is now for Snapchat. Hang with Social Geek Radio for this one…we’ll figure it out, even if we do so reluctantly!

 

Anchor: Radio By The People

22 Mar

 

anchr image1

What Instagram is to photos and Periscope is to video, Anchor is to audio.

Anchor was a big hit at SXSW this year much to the pleasure of its investors and founders.  Thanks to my Social Geek Radio co-host Deb Evans for hipping me to the hippest place in the social sphere today. In fact Deb featured Anchor last week on our Social Geek Radio podcast’s #GeekItOut segment.

Anchor is simple app that allows users to broadcast short audio clips and it allows followers to engage and respond via audio clips as well.

For me, the most effective part of Anchor is the easy integration with Twitter. I don’t think many people are interested in cultivating a new community and new followers. While you can manage a group of Anchor followers, the key here is using Anchor as an, uhhh, anchor for audio-only content and sharing it to your current community on Twitter (as well as Facebook). In this case, Anchor is a lot like an audio YouTube: a link vault of short clips that you share on other social media.

I also like Anchor’s onboarding process. No Facebook blue arrows or anything to read; Anchor sticks to its audio focus and has a friendly voice talk you through a fast setup. Nice touch.  (Note to Ello: I’m still waiting for you update my password.)

Give Anchor a try now and connect with me there. Would love to hear your thoughts there! 

 

Anchor IMG_1977

Shot of a recent Wave on Anchor

 

 

 

Don’t Just Tweet Your Booth Number

16 Feb

hashtag blog-970723_1920

 

 

Tweeting your booth number = Junk Content

You know it’s getting close to the big annual conference in your industry when every supplier starts Tweeting their booth number.

My team, colleagues, and friends are gearing up for #IFA2016 from the International Franchise Association and we’re seeing it all over the place.

These companies don’t share anything all year then suddenly think, “Hey it’s nearly convention time. Now what was that Twitter password…?”

They’ll log into Twitter to let the world know they’ll be at booth #123.  Oh and they’re giving away an iPad, because everyone will flock to the booth for that. And then they’ll go silent for another 11½ months.

Twitter is dying my friends. And it’s mostly because of junk content like that.

 

If Not The Booth Number, Then What?  

A few weeks ago, my Social Geek Radio co-host Deb Evans and I discussed some other things to share on social that might give some more value to your fellow conference-goers. Here are a few from our podcast:

  • Share details on a speaker you’re looking forward to hearing.
  • Post about a topic that’s on the agenda and get an engaging conversation going ahead of time. (This is what I like to do most)
  • Ask who else is en route and suggest meeting for coffee and chat. (This is what I need to do more of myself!)
  • If you’re familiar with the location, share items about the history, food, entertainment, transportation, or anything else out-of-towners might find interesting. (Deb is great at this)

 

But What About That Booth We’re Paying For?

Can you slide in a mention or two of your promotion? Absolutely! But I always suggest your social content be at least 80% about OTHERS and at most 20% about YOU. So after 4 or 5 updates on Twitter, Instagram, or Facebook about the conference or other people participating, go ahead and share something about your promotion, contest, giveaway, or trade show activity. As long as this isn’t the only thing you’re pushing out, it’s cool.

 

I’ll be Tweeting a couple of booth numbers later this week for the IFA Convention myself, to let anyone interested in the Social Geek Radio podcast know where they can join us live. In fact, I’ll post it now! We’ll be at the Manalto booth (#461) on Sunday 2/21 and at the 1851 Franchise booth (#134) on Monday 2/22. Now that that’s done, it’s back to more posts about Others. See you at the show!

 

IFA SGR live 3

 

Digital Trends with Scott Monty on Social Geek Radio

4 Jan

 

scott 1

This week’s special guest on Social Geek Radio is Digital Marketing leader Scott Monty!

We’ll chat about Marketing Trends, the Auto Industry, Sherlock Holmes, and everything else in Scott’s wheelhouse.

Download Wednesday night at 8pm ET:
http://socialgeekradio.com

Subscribe now to Social Geek Radio on iTunes:
https://itunes.apple.com/us/podcast/social-geek-radio/id372755526

 

Also, check out Scott’s weekly newsletter covering the latest news in digital marketing each week!

SM-Logo

 

 

%d bloggers like this: