Tag Archives: qiigo

What Teachers in Vegas Taught Me About Leadership

8 Feb

franchising gives back

 

Last week members of the International Franchise Association went to Richard J. Rundle Elementary School in Las Vegas for a day of painting, landscaping, and building. The Franchising Gives Back event is an annual day of service when IFA members help communities in the host city of their annual convention.

While our group has worked alongside many terrific organizations in many cities across the USA, we had never been taught lessons in leadership by teachers and students.

Here are a few ways the leaders from Rundle Elementary inspired us to share in their vision:

 

1. Make Others Feel Appreciated

As we approached the school, it was clear that a large crowd was waiting in front of the building. The cynic in me hoped we weren’t being picketed or protested. When the bus doors opened, I heard the applause. Over 100 students, parents, and teachers cheered as we exited the bus and made us feel like the Beatles touching down in America.

Paul Pickett of Wild Birds Unlimited has participated in the event for several years, but said, “being greeted by the teachers, students, and families at Richard J. Rundle Elementary School is a memory that I will never forget!”

I was a first-timer this year and had been unsure what the whole day was going to be like. But the warm welcome made me want to get to work.

franchising gives back

 

2. Share the Story and the Vision

Had we arrived to an empty school, we would have still done a sufficient amount of painting, planting, and building. But the school’s leaders told us about the school’s challenges, history, and even about the heroic child for whom the school was named. We became invested in the outcome.

Just as we were leaving at the end of the afternoon, I noticed part of a wall that needed one more coat of paint and went back to do it right. Without being engaged in the school’s story and needs, I would have ignored it. A little story telling gets a great deal of buy-in from your troops!

franchising gives back

 

3. Give Credit to Others While You Roll Up Your Own Sleeves

The school leaders made us feel like what we were doing was a single effort that made all the difference in the world.  But we were there for only one Saturday afternoon. Though we completed many projects, our efforts were nothing compared to the daily improvements the school’s staff and students are constantly doing.

And while we received all the credit, there were many parents who joined in as well. Desirae Franco of The Dwyer Group told me, “My favorite part was working with a father and son to help paint their team logo on the wall. The boy was so excited and it was contagious!”

Emphasizing – and perhaps over-emphasizing – our contribution made us take ownership of the improvements.

franchising gives back

 

4. Set Up Your Partners to Succeed

The projects were laid-out in a dummy-proof manner, so even a bunch of CEOs, marketing people, and sales people could dive in and make a dent. The instructions were clear and the tools were ready!

Having a project well-organized is critical when dealing with a group of non-specialists. Without specifics on how many people were needed on each task and directions on where to start, confusion would have derailed us early in the day.

 

5. A Hand-Written Note

In a world of email blasts and texts, I’m a big fan of standing out via the old style hand-written note. The students of Rundle Elementary wrote enough illustrated thank you notes for each of us and handed them to us as we boarded the bus to head back to our convention.

Deb Evans of Social Geek Radio and Deb Evans Consulting said, “We know we make a difference each year, but this year we were thanked with cheers, hugs, and handwritten notes!”

I received a lot of free giveaways and tchotchkes at the IFA Convention this year, but a student’s note was the thing I kept!

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What Happens In Vegas Stays On Facebook

25 Jan

#IFA2017 #qiiwords

 

A major theme for the International Franchise Association’s 2017 Convention is “Telling Your Franchise Story.”

I’ve been advocating and promoting ways to use social media at the IFA Convention each year since 2009. So, I am very excited about amount of content and programming dedicated to story-telling this year!

Here are five places where you can learn how other brands are telling their stories digitally during or before The IFA Convention:

1. Roundtable Discussion: “Digital Marketing for Franchise Development”

Monday, January 30, 9am
South Pacific Ballroom E – Mandalay Bay
(as part of the Digital Marketing and Tech Summit)

There are lots of great roundtables this year. If you’re interested in sharing your experiences and hearing some best practices from others, please join my table!

 

2. Panel: “Social Media: Today’s Secret Sauce for Telling Your Franchise Story”

Monday, January 30, 2:45 pm
Tradewinds E & F – Mandalay Bay

I am thrilled to be moderating this panel of marketing executives called “Social Media: Today’s Secret Sauce for Telling Your Franchise Story”

Here is IFA’s description:

Great brands rely on stories to define their brands. With the expansion of social media and consumers “24/7 mentality,” today’s brand journey must begin, build and extend onto social media. Whether you are looking to inspire, motivate or excite your customers and community, social media continues to play a key role. This session will include franchisors and franchisees who understand how to use this “secret sauce” effectively. We will also share how to use social media to tell the positive story of franchising because in today’s rapidly-moving market, we cannot simply raise awareness about our own brands, we need to seize the opportunity to educate consumers wherever and whenever we can about what franchising is and all the great contributions our businesses make. Come prepared to take away practical and tactical ideas from marketing pros that will make a real difference for your business.

Moderator: Jack Monson, Director of Digital Strategy, Qiigo

Alice O’Donnell, Vice President of Marketing, Massage Heights

Kathleen Kuhn, President, HouseMaster Home Inspection Services

Ali Rauch, Marketing Director, Chicken Salad Chick

 

3. Podcast: “Telling Your Franchise Story”

On last week’s episode of Social Geek Radio, we previewed the above session with panelist Ali Rauch of Chicken Salad Chick. Ali gave us the background on her brand’s “Every Chick Has a Story” social media marketing campaign.

http://socialgeekradio.com/2017/01/18/todays-secret-sauce-for-telling-your-franchise-story/

 

4. Podcast: “What’s Trending in Franchise Development”

This week on Social Geek Radio, we were joined by our good friend, Thomas Scott, for a preview of his IFA panel. Thomas shares ideas on how to tell your story and position your website to meet the needs of today’s franchise buyers.

http://socialgeekradio.com/2017/01/25/whats-trending-in-franchise-development/

 

5. Qiigo’s Contest: “What Happens in Vegas Stays on Facebook!”

My team at Qiigo is looking to have some fun sharing our cool new selfie sticks and giving away some cash and an Apple Watch! All you have to do is:

  • Grab a selfie stick at Qiigo’s booth and take a selfie
  • Post it on social media and tag it with #QiiWords
  • You’re automatically entered to win!

We’ll see you in the exhibit hall!

Qiigo #qiiqowords

 

What Should YOU Promote on Instagram or Snapchat?

15 Nov

instagram

 

Just when brands got their arms wrapped around posting good content on Facebook and Twitter, some of their audience emigrated to Instagram and Snapchat. If your customer base fits the demographic of either of these channels, ignoring them is as irresponsible as not moving your brand into Facebook five years ago.

Although Instagram is looking more and more like Facebook, and Facebook is looking more and more like Snapchat, these channels are used very differently by consumers than Facebook.

 

Earned & Organic

Depending on your brand and strategy, you should explore spending on some Instagram ads. I’m less bullish on paid opportunities in Snapchat for most brands so far. So, let’s focus organic / earned content.

The good news is that 60% of 13 to 34 year-olds in the US use Snapchat. That’s approximately 50 million consumers.

The better news is they are not passive; they’re engaged!

The bad news is they’re engaged only with their friends and probably don’t want to engage with your brand.

So, let’s build on that. Get your current customers to post for you – in other words, be Snapworthy!

 

Be Snapworthy

Even the most prolific and obnoxious social sharers only have so many snaps or posts they can do in an hour. You have a limited opportunity for them to take a picture of something in your store or say something about your brand.

This goes well beyond social media marketing. This is a challenge for all store managers, franchisees / owners, and especially local staff. You must do something to make that customer feel compelled to pull out their phone and tell a story. This won’t be due to an offer, a discount, or a coupon. It will be due to the way you made them feel.

 

Using this tactic on Facebook too

If the customer posts a pic to Facebook, it’s even better. Even younger demos still have a much larger friend community there than anywhere else. And, with the algorithm changes Facebook made on June 30, a user’s friends’ posts now claim higher positions in his or her newsfeed than anything else — even from news publishers. That’s bad news for traditional media, but great news for you if your customers find you interesting enough to share something that includes you!

 

 

 

 

 

Social Media Marketing: Beyond the Basics

3 Oct

IFA Women's Franchise Network

 

Chicago! Social Media! Franchising! 

If you’re a marketing pro in Chicago, join us October 13 for an evening of discussion about building social media marketing campaigns for global brands and local customers.

I’m pleased to be on this panel with some top level local talent including:

 

Thursday, October 13
5:30 – 7:30 PM

No Limit Agency
1 Prudential Plaza
130 East Randolph
Suite 1950
Chicago

Register Now!
Cost: $20

Thanks to Cheng Cohen and The International Franchise Association for organizing this event which is sponsored by No Limit Agency!

No Limit Agecny

 

Managing Social Media’s Role in Franchise Sales

19 Sep

facebook and franchising

I’m looking forward to moderating an all-star panel discussing Social Media in Franchise Sales. At the 2016 Franchise Leadership and Development Conference in Atlanta on September 29, we will dive deep into best social media practices for franchise marketing and sales executives. From Franchise Update:

What is Social Media’s role in franchisee recruitment to generate leads, provide validation, get people talking about your brand? This session will help you understand the options and opportunities Social Media offers to help grow your brand.

Facilitator: Jack Monson, Director, Digital Strategy, Qiigo

Panelists: Aaron Goldberg, VP, Franchise Development, ZIPS Franchising; Paul Pickett, CDO, Wild Birds Unlimited; Philip Schram, CDO, Buffalo Wings & Rings

Register Now!

aaron goldberg

 

Aaron Goldberg
VP, Franchise Development
ZIPS Franchising

 

philip schram

 

Philip Schram
Chief Development Officer
Buffalo Wings & Rings

 

paul pickett

 

Paul Pickett
Chief Development Officer
Wild Birds Unlimited

 

jack monson

 

Jack Monson
Director of Digital Strategy
Qiigo

 

 

 

 

 

Social Media Marketing for Franchises Best Practices

27 Jun

SEFFLogoIFA logo

I’m excited about speaking at the Southeast Franchise Forum / IFA Franchise Business Network July 12 in Atlanta. We will be discussing best practices in Social Media Marketing specifically for Franchises.

I’ve been working with franchise systems to help their consumer and franchise development using social media for about as long as social been around. But tactics that worked in the “old days” of 4 or 5 years ago may not cut it this year or next. We’ll explore:

Yesterday v. Tomorrow

National v. Local

Paid v. Earned

What are we doing v. what should we be doing?

 

If you’re near Atlanta, please join us! Save your seat today and I’ll look forward to chatting with you.

 

qiigo-logo-320x132

Franchise Consumer Marketing Conference 2016

14 Jun

FCMC1

Three times per year social geeks in the franchise industry have the opportunity to network, sharpen skills, learn, and share in person on a national scale:

At the marketing / tech sections of the IFA Annual Convention

At IFA’s FranTech

At Franchise Update’s Franchise Consumer Marketing Conference (#FCMC)

The FCMC is taking place next Monday night through Wednesday. I look forward to this show as it’s in Atlanta so I can catch up with many of my Qiigo teammates and some old friends in franchising. It’s also one of the best places to share marketing strategies and learn from other brands, other marketers, and even a competitor or two.

If you have the opportunity to join us, please make a point of saying hello – I would love to hear your franchise story!

 

FranTech 2016

1 Jun

FranTech

 

Digital Marketing … Technology … Franchising … if your business depends on any 2 of these 3, then you should attend FranTech this year. Registration just opened for FranTech2016 October 26-27 in Austin and the agenda looks outstanding.

I am looking forward to moderating a discussion along with my Social Geek Radio co-host Deb Evans on the digital marketing plans of an up & coming franchise system. We’ll be interviewing the marketing pros from SafeWay Driving who will share how their marketing tactics are growing their business (and saving lives along the way!).

Join me and my team from Qiigo in Austin and register for FranTech 2016 today!

qiigo-logo-320x132

 

 

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