Author: Jack Monson

Global Head of Strategic Accounts at Manalto, Inc.

MITCon: Innovation and Leadership

MITCon

 

I’m looking forward to the International Franchise Association’s Marketing Innovation & Technology Conference Oct 17 – 19! I am honored to serve as a co-chair and the emcee of this year’s festivities.

The above quote from Steve Jobs reminds me that the marketers and technology pros joining us next week in Austin at #MITCon are truly the leaders in the Franchise space. They may think they’re coming to listen and learn. But by participating in this very engaging format of discussions, panels, and workshops, they will actually start innovating their own processes, brands, and industries while we’re there! They’ll start innovating before they even now it.

Consider this:

If they weren’t interested in innovation, they wouldn’t go.

If they weren’t interested in getting ahead of their competitors, they wouldn’t go.

If they weren’t interested in being thought leaders in this crazy business, they wouldn’t go.

If they weren’t interested in networking with really smart people, they wouldn’t go.

 

It would be easy to stay home and not go to such events. But Innovation ain’t easy!  #InnovationAintEasy

There’s still time to step up and join us next week in Austin! Registration and details for #MITCon are available now via The IFA website.

And, for some great tips on getting the most from this conference and any conference, download this week’s Social Geek Radio episode. Angela Cote of Cultivate Advisors joined me to share her Top 3 Networking Hacks!

 

 

#TBT #Vinyl Sponge, Rotting Piñata, 1994

Sponge Rotting Piñata

Sponge
Rotting Piñata
WORK Group Records / Sony Music
1994

Sponge was a favorite band of mine in the 90s. My radio station was one of the first to play these guys outside of their native Detroit, so the band’s management and label sent me a gold record when they hit 500,000 units in sales. 

This was my first gold record I ever received from a band and I was thrilled!!!

Then …  I unwrapped it and realized they spelled my name wrong. Oh, well. I still love this album, the band, and the gift. 

 

Sponge Rotting Piñata

Sponge Rotting Piñata

 

 

 

 

The Future of Social Media in Retail

RTO World

 

What’s more important: driving traffic to a website or driving traffic into your store?  Increasing some vanity metric or increasing sales? These questions lead to a future filled with successful social media marketing programs for retailers!

My colleague Mike McDowell from Social Joey and I will be speaking about The Future of Social Media in Retail on August 21 at #RTOWorld18 in St Louis.

We’ll share today’s best practices and results from brands, franchises, and small businesses as well as tomorrow’s tactics for which retailers need to plan. We’ll cover:

  • Facebook posting – how often, from where, and what types of content
  • Facebook Ads – boost or create stand-alone ads?
  • Instagram posting for local retailers
  • Using Facebook Messenger as an ad network and as a customer service channel
  • Who should be conducting your social orchestra?

If you’re attending this awesome conference hosted by APRO and TRIB Group, please join us on Tuesday afternoon for this presentation and conversation!  

 

 

 

 

 

 

 

 

#TBT #Vinyl The Blues Brothers Soundtrack, 1980

Blues Brothers Soundtrack

The Blues Brothers 
Orignal Soundtrack 
Atlantic Records
1980

The greatest soundtrack ever. The greatest movie ever. Filmed in the greatest city ever.  Hit it. 

Blues Brothers Soundtrack

Blues Brothers Soundtrack

#TBT #Vinyl The Who Collection, 1985

The Who Collection

The Who
Collection
Polydor Records
1985

This compilation available only in the UK was the first import record I ever had. Teenaged me: “Wait, records are different in other countries?” Hooked.

It had a cool remix of “Won’t Get Fooled Again” and great packaging as you can see here.

 

The Who Collection

The Who Collection

The Who Collection
“The Wasteland” – Etching by Anthony Davies

The Who Collection

 

 

 

 

#TBT #Vinyl Kiss My Ass: Classic Kiss Regrooved, 1994

 

Various Artists
Kiss My Ass: Classic Kiss Regrooved
Mercury Records
1994

I generally dislike tribute albums. But this Kiss tribute from 1994 was cool and the red vinyl version was even cooler! It featured some great signature bands of the 90s including Gin Blossoms, Toad The Wet Sprocket, and Lenny Kravitz. 

Garth Brooks’ performance of my favorite Kiss song, “Hard Luck Woman” made me a Garth fan!

Kiss My Ass

Kiss My Ass

 

 

#TBT The Beatles, Free As a Bird, 1995

Beatles Anthology

Free As A Bird
The Beatles
Anthology 1
Apple Records / Capitol Records
1995

 

Free As a Bird was released in 1995 as the first “new” song by all four Beatles in 25 years. It was part of a multi-media blitz of the Anthology CD releases and the Anthology mini-series on ABC television.

Yes kids, in 1995, multi-media meant CDs and a TV show (plus a lot of promotion on something called FM radio).

At the time, Free As a Bird was received as a novelty. It was a publicity stunt as part of the Anthology releases. Most fans watched, listened, and said, “Okay, it’s good, but play something from Rubber Soul or Sgt Pepper again!”

But 23 years later, Free As a Bird is BRILLIANT. If you haven’t heard it in a while, give it a listen again please:

 

How did we get here?

Perhaps our standards just that much lower now. As musicians stopped playing actual musical instruments, did we lower the bar of what constitutes a good song?

In spite of the media’s phony accolades poured upon the likes of Jay-Zee, Beyoncé, and Adam Levine as “geniuses,” the universe hasn’t produced songwriters close to Lennon and McCartney in decades.

Even an unproduced, unfinished scrap song demo from John Lennon is brilliant compared to anything by Kanye West.

 

A True Beatles Song

I’m a huge fan of the Anthology albums and the mini-series. At the time, I had thought of the new songs Free As a Bird and Real Love only as interesting codas. But now I consider them full-fledged Beatles creative achievements.

And unlike Real Love, which is fantastic in its own way, Free As a Bird was not a complete recording. Real Love allowed Paul, George, and Ringo to come in as a backup band to provide backing vocals and a guitar solo to John’s nearly-complete song. But on Free As a Bird, the other three Beatles created 75% of the song that John started.

Also, in writing this, I realize for the first time that Free As a Bird can be abbreviated as FAB. Heh…

 

2018

I’m glad Free a Bird was made back in 1995 and not 2018.  If created in 2018, someone may have convinced the surviving Beatles to use auto-tune. John Lennon auto-tuned. Imagine that…

 

 

 

 

 

Marketing Budgets to Meet Changing Consumption

#FCMCon

 

 

Franchise Consumer Marketing Conference

I’m thrilled to be moderating a timely panel at next week’s #FCMCon titled, Build Your Budget to Meet the Customer’s Changing Consumption.

Joining me are two Rock Stars in the franchise marketing space who will share their ideas and experiences in building marketing budgets with an eye on changing consumer media consumption:

Terri Snyder is the EVP, CMO, and Board Member at Checkers & Rally’s and has an impressive history of leading marketing at franchise and global brands such as Dominos, Pizza Hut, and TGIFridays. I had the pleasure of interviewing Terri recently for my Social Geek Radio podcast and found her insights and trend-spotting abilities in the restaurant space to be second to none!

Sally Facinelli is the Vice President of Strategic Growth at Silvercrest Advertising and has been working in franchising for 22 years. Growing hundreds – if not thousands – of franchise brands and businesses means Sally will have fantastic ideas to share on marketing budgets in this changing space.

Please join us on Wednesday, June 20 at 3pm at the Intercontinental Hotel in Buckhead in the Hope 1-2 rooms. For more details or to register for the conference, please check out Franchise Consumer Marketing Conference.

 

Pre-Game with the WFN!

On the eve before the FCMCon, the Atlanta Chapter of The IFA Women’s Franchise Network is hosting an event that you won’t want to miss. The topic is “Training within Franchise Systems”, the speakers are excellent, and the networking opportunities will be fantastic!

The Atlanta WFN is the biggest and best chapter in the nation with an executive team that puts together great educational programs and community service events all year!

Get details and register now. See you there!

WFN Atlanta