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#TBT #Vinyl Tom Petty and the Heartbreakers, Change of Heart, 1982

9 Feb

Tom Petty Change of Heart

Tom Petty and the Heartbreakers
Change of Heart
From the album Long After Dark
Backstreet Records / MCA
1982

 

This is one of my favorite Petty tunes and was released on red vinyl in 1982. Due to the stickers on the label, this copy was obviously stolen from a radio station, most likely in the 1990s. I don’t know who would do such a thing.

 

Tom Petty Change of Heart

#TBT #Vinyl The Beatles At The Hollywood Bowl, 1977 / 2016

13 Oct

the beatles live at the hollywood bowl

the beatles at the hollywood bowl

The Beatles
(Live) At The Hollywood Bowl
Capital Records / Apple Records
Recorded: 1964-1965
Vinyl release: 1977
Digital release: 2016

Usually I go for the vinyl version of any record, but in this case the digital re-release is far superior in audio quality and has several extra tracks.

But reproducing the original cover would have been cool instead of the new cover tying the album to the new Ron Howard documentary, Eight Days A Week.

A Twitter Trend for Franchise Brands

10 May

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One or Many?

For several years most successful digital marketers with multiple locations or franchises have “gone local with social” and built a social media page or account for each location. This continues to be the winning strategy with Facebook.

But a trend I’m seeing from brand marketers is to merge multiple local Twitter accounts into one account for all brand awareness, news, and customer feedback for the entire brand. The areas where Twitter is currently most useful are increasingly being housed centrally instead of for each individual location.

What about all of the other platforms and channels? Which are best for a local presence versus a national brand voice?  Here’s my recommended number of pages your system should have:

Facebook: 1 brand page + 1 page per location

Google+: 1 brand page + 1 page per location

LinkedIn: 1 company page per brand

Instagram: 1 account per brand

Snapchat: 1 account per brand

YouTube: 1 channel per brand

Twitter: 1 account per brand

 

Why is there a difference for Facebook and Google+? Why should these two – and only these two – have multiple pages? It’s the local or regional presence that is resonating on Facebook with local engagement and converting search results on Google to local store traffic. Think of Facebook and Google+ pages in the same way you would think of websites for each individual location or franchisee. Even for service brands like cleaning and maintenance services without a storefront, conversations and conversions are happening locally through these two platforms. But, the other platforms are skewing to centralized, national brand engagement and conversations.

Multiple Departments?

What about multiple Twitter accounts for multiple departments or functions within a brand? No – not even a separate account for “customer service.” Your brand on Twitter is your entire brand. Customers don’t care about your fiefdoms!

The multiple Facebook and Google+ pages should only be location-specific and nothing else. From a national level there should only be one page. Far too many franchisors still employ separate Facebook pages for consumer marketing and franchise sales marketing. As discussed at this year’s IFA convention in the Facebook for Franchise Sales session, don’t have a separate page for Fran Dev!  Use targeted ads and boosted posts to hit candidates with specific messages about owning a franchise.

 

Don’t Just Tweet Your Booth Number

16 Feb

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Tweeting your booth number = Junk Content

You know it’s getting close to the big annual conference in your industry when every supplier starts Tweeting their booth number.

My team, colleagues, and friends are gearing up for #IFA2016 from the International Franchise Association and we’re seeing it all over the place.

These companies don’t share anything all year then suddenly think, “Hey it’s nearly convention time. Now what was that Twitter password…?”

They’ll log into Twitter to let the world know they’ll be at booth #123.  Oh and they’re giving away an iPad, because everyone will flock to the booth for that. And then they’ll go silent for another 11½ months.

Twitter is dying my friends. And it’s mostly because of junk content like that.

 

If Not The Booth Number, Then What?  

A few weeks ago, my Social Geek Radio co-host Deb Evans and I discussed some other things to share on social that might give some more value to your fellow conference-goers. Here are a few from our podcast:

  • Share details on a speaker you’re looking forward to hearing.
  • Post about a topic that’s on the agenda and get an engaging conversation going ahead of time. (This is what I like to do most)
  • Ask who else is en route and suggest meeting for coffee and chat. (This is what I need to do more of myself!)
  • If you’re familiar with the location, share items about the history, food, entertainment, transportation, or anything else out-of-towners might find interesting. (Deb is great at this)

 

But What About That Booth We’re Paying For?

Can you slide in a mention or two of your promotion? Absolutely! But I always suggest your social content be at least 80% about OTHERS and at most 20% about YOU. So after 4 or 5 updates on Twitter, Instagram, or Facebook about the conference or other people participating, go ahead and share something about your promotion, contest, giveaway, or trade show activity. As long as this isn’t the only thing you’re pushing out, it’s cool.

 

I’ll be Tweeting a couple of booth numbers later this week for the IFA Convention myself, to let anyone interested in the Social Geek Radio podcast know where they can join us live. In fact, I’ll post it now! We’ll be at the Manalto booth (#461) on Sunday 2/21 and at the 1851 Franchise booth (#134) on Monday 2/22. Now that that’s done, it’s back to more posts about Others. See you at the show!

 

IFA SGR live 3

 

10 Social Media Tips for Conference Attendance

26 Jan

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This post was originally published by my friend and Social Geek Radio co-host, Deb Evans on her website at DebEvansConsulting.com.  Deb does an amazing job for her clients telling their story and connecting them with mass audiences especially at industry events and marketing & technology conferences.

Registration to attend a  conference is just the first step. If you really want to take advantage of the learning experience and relationships you will develop, follow the social marketing strategies below to spotlight your attendance and generate an awareness of your company.

Before Attendance

Review the registration list and connect with attendees social platforms. Do they have a  Twitter handle? Using Instagram? Do they have a  Facebook business page? Promote the event as you are coordinating your attendance, sessions you plan to attend, speakers you are anxious to hear and people you want to reconnect with.

Facebook, Twitter, LinkedIn

  • Use the event hashtag.
  • Promote the speakers. Share information about the speakers and what you hope to learn. Remember to tag the speaker and include links for more information.
  • Follow the host organization. Like and share their posts to your social channels.
  • Tweet tidbits about the upcoming event and your attendance.

During Attendance

Engagement

Make your attendance about what you are learning and who you are meeting.  Not everyone can attend so capture the moments and share!

  • Live Tweet what you are learning. Remember to tag speakers.
  • Post photos to Instagram of the crowd of attendees, trade show displays, speakers, and the host city.
  • Live stream (Periscope, Meerkat, Facebook Mentions).  Give a tour of the host city.  Capture the excitement of the trade show. Conduct interviews. Live stream presentations.

After Attendance

Continue the engagement

  • Create a LinkedIn Slideshare of photos, videos and upload your presentation if you were a presenter.
  • Establish a Twitter list of attendees and speakers and engage with list members.
  • Use Storify to turn tweets, photos, and videos into stories.

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I always look forward to conferences and conventions and the opportunity to share the experiences. If the tips above are more than you or your team can handle, contact me!

 

The Fate of Email: Who Is Reading It?

18 Jan

 

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A long time ago in a place far away, the phone rang and you answered it. You actually ran to the phone. Then came answering machines, which took away the peril of running to the phone. Then came caller ID, which filtered out any unwanted conversation. Now every phone has a big red DECLINE button and it’s amazing that anyone ever answers your call.

Your email is now in the same danger. 15 years ago people were excited to hear “you got mail,” read it, and dashed off a reply immediately. Now they see most email as some fresh hell that will steal their time .  

If you’re using tracking software to see the open rates of your emails, you are amazed at the number of people who just don’t open any email. If you’re not using tacking software, let me quite bluntly update your on your email effectiveness right now:

Did they get the email? Yeah, they got it.
Did they open it? Probably not.
Will they reply? Probably not, unless they need something from you!

Mass email marketing service providers will tell you that email is still the most important and efficient way to get your message to your audience, customers, and other consumers. But will it actually be read?

Here are a few tips to increase the likelihood of your message being read:

  1. Make your email like a text. Put the entire question in the subject line. It can be read on any phone, so even if they don’t open, they will see your message. If they don’t respond, then that’s another issue.
  2. If you do put your question or request in the body of an email, don’t make it any more than 2 or 3 sentences. That’s all that will be read anyway.
  3. Use tracking software to see which of your colleagues never open your emails. For those culprits, you will need to text them, or perhaps even pick up the phone and surprise them!

 

 

 

 

 

 

 

TBT Vinyl: David Bowie, Let’s Dance

14 Jan

DAVID BOWIE Lets Dance LP Vinyl Record Album

David Bowie
Let’s Dance
EMI Records
1983

 

In a week of everyone sharing David Bowie memories, here’s my favorite Bowie LP. It’s not the favorite of the critics or many fans. But it’s top of my list due to the the album’s guitarist: Stevie Ray Vaughan!

Plan Your Facebook Tactics Now Around the 2016 Elections

12 Jan

 

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The first votes in the 2016 Presidential race are less than 3 weeks away. The Iowa Caucuses and the New Hampshire & South Carolina Primaries in February mean an explosion of political messages in an already-crowded media space. It’s estimated that approximately $500 Million may be spent on Facebook ads for the 2016 Presidential Election.

Franchisors, franchisees, and all business owners need to figure out their Facebook plans now.

Even before this massive spend leading up to each state’s primary, the organic updates from candidates, increased posts from political bloggers, and campaign stories from news outlets are already consuming most of the attention on Facebook.

Ted Cruz is broadcasting using the new Facebook Live streaming video every day. Ben Carson’s campaign took off entirely from Facebook fans spreading his messages. Donald Trump posts pictures and remarks from the campaign trail several times per day. The campaigns of both Hillary Clinton and Bernie Sanders manage multiple pages for their organizations in each state showing a strong local community focus and ground game.

Imagine how much more crowded the space will be in 30, 60, or 90 days. And that will pale in comparison to later this year when the two eventual nominees, their parties, and their PACs throw hundreds of millions into Facebook ads for the general election. Imagine the competition for consumers’ attention!

Organic reach using your current tactics will be zero. How can your message get to your potential customers and candidates? Here are a few ideas to try to rise above the noise.

1. Post when others are not posting. Get a calendar of upcoming primary events and avoid the days before, during, and after a primary in any state or a debate. Instead pick other days of that same week to post. This may mean moving out of your comfort zone of days / times for posting. But that’s a good thing; I’ve never been a fan of so-called “best times” to post. Your customers are active on social 24 hours per day, 7 days a week.

2. Plan on buying more ads and increase your ad budget. There’s no way around this!

3. Be prepared with a non-Facebook Plan B. If Trump and Clinton (or whoever the 2 nominees are!), as well as the DNC, the RNC, and the PACs all start dumping a half Billion dollars into Facebook, you may have to explore alternative channels. If your business is not already set up on Instagram, Periscope, Snapchat and other places, do so now and run some tests. Get ready to move into that space if you find engagement.

 

 

 

 

TBT Vinyl: Arlo Guthrie, Alice’s Restaurant

26 Nov

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Arlo Guthrie
Alice’s Restaurant
1967
Warner Bros

Thanksgiving tradition: give Alice’s Restaurant a listen once each year.

The title track itself was 18 1/2 minutes long. Note, the missing Nixon White House tapes were also 18 1/2 minutes long. Coincidence? Or was some listening to Alice in the Oval Office? Hmmm…

TBT: Bob and Doug McKenzie, The Great White North

12 Nov

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Bob & Doug McKenzie
The Great White North
1981
Anthem / Mercury Records

 

Here’s another great comedy LP, as well as the first Christmas – themed record for this year in this series of TBT Vinyl spotlights. 

Bob & Doug McKenzie (aka SCTV’s Rick Moranis and Dave Thomas) released The Great White North in ’81. The LP featured mostly comedy bits but most memorable were a couple of songs: “Take Off” featuring Geddy Lee of Rush, and the Brothers’ version of “Twelve Days of Christmas.”  Give it a listen when you can, hoser. 

 

“…And a beer in a tree.”

 

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