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Farewell Mr Nimoy.

27 Feb

I’m doubling down on this absurd dress meme, while remembering Leonard Nimoy today. 

Have great weekend all. 

 

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Social Media for Promotion and Networking at a Conference

2 Feb

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Many people start tweeting or posting once they arrive at a conference or convention. These mostly consist of messages like “I’m at the XYZ 2015 Conference. WOOT!” There’s not much value there for anyone else. This is the conference version showing us what you’re having for lunch.

A better use of social media for conferences is connecting with people before you arrive. You can create some awareness and interest for your business and services before anyone sets foot into the convention center by sharing information that is actually of value to your connections and potential connections.

My Social Geek Radio co-host Deb Evans and I recently aired an episode devoted to Social Media tips for conferences. Listen to it here and check out our list of top tips:

  1. Post some interesting info about the event or topics in the weeks leading up to event. Don’t wait until one week before the conference and Tweet “stop by booth 123 and see our stuff.”

  2. Encourage a Hashtag for the event. Connect with anyone who also uses it!

  3. Organize a Tweetup. Set it up on Tweetvite.com and promote that link with details across all of your social channels. Also, email the link with the invitation to your email list of potential attendees to the conference. A Tweetup may be an unintimidating way for first-timers to network.

  4. Create a Facebook Event for the conference or subset activities.

  5. Do a Google Hangout leading up to the event with other attendees and perhaps a speaker or panelist to discuss their session. Many people are interested in promoting their own session and would love the opportunity to connect before the conference.

What would you add?

The Top 6 Numbers to Use for “Top ___ ” Lists

29 Dec

Social Media Workbench

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Everyday, bloggers and other content creators use the device of “The Top (insert a number) Things You (insert topic, advice, or other).” This is an easy way to attract readers who don’t really want to dive deep into a subject but want a quick read.

As we near the end of the year, I’m sure the lists of the best this or that from this year will be flying soon. So, as you develop your lists, think about what that number is that you want to us to stand out. Top 100? Too much. Top 40? Too old-school radio. Less than ten? Now you’re talking!  Here’s my list of the best numbers to use for lists, with absolutely no scientific evidence of anything.

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Social Geek Tip For Next Week: Don’t Slack During the Holidays!

20 Nov

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You may think, “It’s the holidays and everyone is busy. Everyone is distracted and not paying attention. Anything we post will be ignored…”

But consumers and your customers will be online more than ever! They will be shopping, keeping up with friends & family, and checking Facebook constantly.  

 

Social Geek Tip For Next Week: Try ONE New Thing

13 Nov

Here’s your Social Geek marketing tip to jump on for next week:

Try just one new social media activity next week.

You probably spend a great deal of time checking, monitoring, creating, and analyzing your current pages each week. You know you need to do these particular things and you have very little time for anything else.

But ask yourself, “What am I not doing?”

Are there customers, prospects, and other people with whom you should network on other channels? Are there places that have slipped by you where you could share content or engage with others?

Some potential things to check might be developing your YouTube channel, checking into new groups in LinkedIn, refreshing your activity on Pinterest or Tumblr.

I hope you find that one of things will give you better results than some of your current activity!

The holidays are coming and you’re about to get buried in tradition and annual must-dos. You’ll have little time for any new marketing ideas or experimentations. So before the onslaught check into one new (or two!) different social media or marketing activity next week.

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Guy Kawasaki Interview on Social Geek Radio

22 Jul

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I am looking forward to our interview of Guy Kawasaki on this week’s Social Geek Radio Show and Podcast!

Guy and his colleague Peg Fitzpatrick will join Deb Evans and I to discuss their new venture Canva and how franchise systems can use it to create custom images for their entire system’s local marketing. 

Join us here Wednesday night, July 23 at 8pm ET / 7pm CT or download from iTunes right after the show!

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