Tag Archives: ifa

Telling Your Business Story on Facebook

15 Mar

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Facebook released the news that it now has 3 Million advertisers and has 50 Million businesses using Facebook pages. Or, as Facebook might see this, 47 Million businesses who have pages but have not yet purchased an ad!

2 of the top 3 business verticals using Facebook pages are services and local commerce; both are common industry types using the franchise model. The third, ecommerce, applies to all models. We don’t know how many franchise brands are a part of that 3 Million advertisers. However, based on the boom in ads we discussed at the IFA Convention summit on Facebook and Franchising, it’s safe to assume that a large number of the million new advertisers in the past year are in franchising.

As part of this milestone, or as a good excuse to roll out something new, Facebook has launched a new tool called Your Business Story.  

 

Telling Your Business Story

This new format is video that Facebook has made very easy to use. In fact, it’s so simple, you don’t even have to make an actual video! All you have to do is select 8 photos that are already on your timeline, select a piece of music, add a little text, and you’re done!  Get started here.

You can create as many of these short videos as you want. You can share them with your fans and you can also boost them, bringing us full circle back to why Facebook has rolled out this cool tool.

We saw a bit of a preview of these business stories at FranTech 2015 last October in Dallas.  But now that I’m actually hands-on, here are 3 things that jump out at me:

1. Video: Everyone talks about how the only thing thing that matters in online marketing is video. But a large number of business owners have no experience or knowledge in how to make a video let alone how to distribute videos in an efficient way. Facebook just made it easy.

2. Content Marketing: The other thing everyone talks about is story telling to attract customers. Again, Facebook just made it easy.

3. A micro elevator pitch: The text that businesses can include answers the question: “What’s your story? We’re in the business of ____________.” This short answer forces business owners to think about they do for customers in simple terms. No one will have the space or opportunity to drone on about customer service, being people persons, finding solutions, or other corporate dribble.

 

Telling Franchising’s Story

One of the key takeaways for me at The 2016 IFA Convention was incoming IFA Chairman Aziz Hashim’s speech.  Not only did Aziz mention social media (a first for any IFA Chair or CEO’s speech), but he also compelled the members to tell franchising’s story.

I think Facebook just made it easy for all franchisors and franchisees to tell Franchising’s story!

Tweet about Aziz

 

 

Don’t Just Tweet Your Booth Number

16 Feb

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Tweeting your booth number = Junk Content

You know it’s getting close to the big annual conference in your industry when every supplier starts Tweeting their booth number.

My team, colleagues, and friends are gearing up for #IFA2016 from the International Franchise Association and we’re seeing it all over the place.

These companies don’t share anything all year then suddenly think, “Hey it’s nearly convention time. Now what was that Twitter password…?”

They’ll log into Twitter to let the world know they’ll be at booth #123.  Oh and they’re giving away an iPad, because everyone will flock to the booth for that. And then they’ll go silent for another 11½ months.

Twitter is dying my friends. And it’s mostly because of junk content like that.

 

If Not The Booth Number, Then What?  

A few weeks ago, my Social Geek Radio co-host Deb Evans and I discussed some other things to share on social that might give some more value to your fellow conference-goers. Here are a few from our podcast:

  • Share details on a speaker you’re looking forward to hearing.
  • Post about a topic that’s on the agenda and get an engaging conversation going ahead of time. (This is what I like to do most)
  • Ask who else is en route and suggest meeting for coffee and chat. (This is what I need to do more of myself!)
  • If you’re familiar with the location, share items about the history, food, entertainment, transportation, or anything else out-of-towners might find interesting. (Deb is great at this)

 

But What About That Booth We’re Paying For?

Can you slide in a mention or two of your promotion? Absolutely! But I always suggest your social content be at least 80% about OTHERS and at most 20% about YOU. So after 4 or 5 updates on Twitter, Instagram, or Facebook about the conference or other people participating, go ahead and share something about your promotion, contest, giveaway, or trade show activity. As long as this isn’t the only thing you’re pushing out, it’s cool.

 

I’ll be Tweeting a couple of booth numbers later this week for the IFA Convention myself, to let anyone interested in the Social Geek Radio podcast know where they can join us live. In fact, I’ll post it now! We’ll be at the Manalto booth (#461) on Sunday 2/21 and at the 1851 Franchise booth (#134) on Monday 2/22. Now that that’s done, it’s back to more posts about Others. See you at the show!

 

IFA SGR live 3

 

What’s Your Personal Brand?

13 Apr

I am honored to speak as part of a panel about personal branding in digital media and represent Manalto at this upcoming event hosted by The WFN next Tuesday evening in Atlanta. Here are the details from WFN and a link to RSVP.

I hope to see you there!   atlanta-70847_1920   

WFN Atlanta Chapter Presents:

What’s Your Personal Brand and Why Does it Matter?

A panel of experts will discuss the importance of your personal brand and how the digital world affects how you may be perceived within your industry. Take control of your career by building, enhancing and developing a digital persona that speaks to your skills and experience. Understand how your personal brand is communicated and shared. Discover the steps you can take to control the message when it comes to your own personal brand! Three panelists will share their perspective on the personal branding in today’s complex environment:  

Jack Monson

Jack is the Global Head of Strategic Accounts at Manalto, Inc. He has been helping franchise systems and global brands with Digital Marketing for two decades.

 

Terri McCulloch

As the VP of Sales and Marketing for Any Lab Test Now, Terri manages the company’s brand, as well as all aspects of sales and marketing support to the company’s franchisees.

 

Yvonne Dwyer

Yvonne Dwyer has been a successful medical recruiter since 1998 and prides herself on identifying top personnel for medical practices in and around Atlanta.

 

Tuesday, April 21, 2015
Networking 6:00 – 6:30 p.m. Program 6:30-7:30 p.m.
JW Marriott 3300 Lenox Road NE Atlanta, GA 30326

RSVP by Friday, April 17, 2015. Please feel free to forward this to any franchise colleagues!  

Sponsored By:

Qiigo

Any Test Franchising, Inc.

We Sell Restaurants

Manalto, Inc.

Manalto Logo Big J

IFA Tweetup 2015

11 Jan

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Just announced – The IFA Tweetup to kick off The 2015 International Franchise Association Convention.

Please stop by the 7th Annual IFA Tweetup on Saturday. Join us for some informal chats and network with franchise industry leaders.

Date: Saturday February 14

Time: 7:00 PM

Place: The West Wing lounge inside The MGM Grand Las Vegas

Click here to RSVP

IFA Convention 2015 2

 

15 For ’15: Franchise Pros to Follow on Social

4 Jan

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If you’re involved in marketing, management, or sales for a franchise brand, I recommend connecting with these 15 industry professionals on any social channel and follow their updates.

These pros come from all areas including operations, sales, executive management, and more. They may work as franchisors or consultants or suppliers. However, they all have one thing in common: they share great ideas about franchising and other business topics every day on their social media channels.

Click their names to see their LinkedIn profiles. But be sure to dive deeper to see their blog, Tweets, Facebook page, YouTube channel, or listen to a podcast.

 

Jerry Darnell, CEO, Jerry Darnell & Associates

 

Deb Evans, President, Franchise Foundry

 

Stan Friedman, President, FRM Solutions

 

Matt Kelton, Chief Operating Officer, Showhomes

 

Susan King Glosby, VP of Operations, FIT4MOM

 

Brandi Kloostra, Vice President of Marketing, Service Brands International

 

Joel Libava, Franchise King

 

Brendan Major, Chief Strategist, Accelerated Digital Strategies

 

Tim Miller, VP Enterprise Sales, Yext

 

Lee Plave, Owner, Plave Koch

 

Paul Pickett, VP of Franchise Development, Wild Birds Unlimited

 

Paul Segreto, CEO, Franchise Foundry

 

Ryan Vaspra, SVP of Product and Operations, Sightly

 

Rachael Wachstein, Vice President, Content Marketing, Fishman PR

 

Clarissa Windham-Bradstock, CEO, Any Lab Test Now

 

 

Podcasting as Content Marketing

8 Dec

 

Franchising World Cover

 
Here’s my recent article in Franchising World magazine exploring the Podcast as a form of Content Marketing. Included are the benefits of podcasting, some tips to get started, and a program guide for some of my favorite industry podcasts. 

Digital Marketing Best Practices for Franchising on Social Geek Radio

16 Mar

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This Wednesday night on Social Geek Radio, my guests will be Ken Colburn, CEO of Data Doctors and Chair of the FranTech Task Force, and Alisa Harrison, Senior VP of Communications and Marketing for The International Franchise Association. We’ll discuss the latest updates about the upcoming FranTech conference and get an overview of the keynote speakers. We’ll also talk about what to expect at the event and how franchisors, marketers, and tech geeks are slowly taking over the world.

Join us live on Social Geek Radio Wednesday at 8pm ET/ 7pm CT

 Or

 Download the show from iTunes immediately after.

Automated Marketing and FranTech! Social Geek Radio

15 Mar

SGR

 

Click here for last week’s episode:

Automated Marketing, FranTech 03/12 by Social Geek Radio | Technology Podcasts.

IFA Digital Marketing & Technology Summit Roundtables

13 Feb

IFA logo 2014

One of my favorite parts of each International Franchise Association Convention is participating in the Marketing and Technology Roundtables. Here’s the info for this year’s Summit:

Digital Marketing & Technology Summit
Sunday, February 23
9:00 am – 12:00 noon           

The feature presentation, Innovative Lead Generation for Your Entire Franchise System, includes speakers Christine Merritt, Head of Business Development, Google and Lana Khavinson, Group Product Marketing Manager, LinkedIn. Ken Colburn, President/CEO, Data Doctors Franchise Systems, Inc will moderate this discussion.

After the presentation, participants will have the opportunity to share ideas and strategies on a variety of technology-related topics at roundtables led by experts in the field.

Please join me for my Roundtable, Facebook Contests and Coupons. We will discuss promotional offerings on brand and franchisee Facebook pages for contests, coupons, and other tactics for driving customers into your franchisees’ locations. 

Facebook-Contests

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