I’m looking forward to the International Franchise Association’s Marketing Innovation & Technology Conference Oct 17 – 19! I am honored to serve as a co-chair and the emcee of this year’s festivities.
The above quote from Steve Jobs reminds me that the marketers and technology pros joining us next week in Austin at #MITCon are truly the leaders in the Franchise space. They may think they’re coming to listen and learn. But by participating in this very engaging format of discussions, panels, and workshops, they will actually start innovating their own processes, brands, and industries while we’re there! They’ll start innovating before they even now it.
If they weren’t interested in innovation, they wouldn’t go.
If they weren’t interested in getting ahead of their competitors, they wouldn’t go.
If they weren’t interested in being thought leaders in this crazy business, they wouldn’t go.
If they weren’t interested in networking with really smart people, they wouldn’t go.
It would be easy to stay home and not go to such events. But Innovation ain’t easy! #InnovationAintEasy
There’s still time to step up and join us next week in Austin! Registration and details for #MITCon are available now via The IFA website.
And, for some great tips on getting the most from this conference and any conference, download this week’s Social Geek Radio episode. Angela Cote of Cultivate Advisors joined me to share her Top 3 Networking Hacks!