Last week members of the International Franchise Association went to Richard J. Rundle Elementary School in Las Vegas for a day of painting, landscaping, and building. The Franchising Gives Back event is an annual day of service when IFA members help communities in the host city of their annual convention.
While our group has worked alongside many terrific organizations in many cities across the USA, we had never been taught lessons in leadership by teachers and students.
Here are a few ways the leaders from Rundle Elementary inspired us to share in their vision:
1. Make Others Feel Appreciated
As we approached the school, it was clear that a large crowd was waiting in front of the building. The cynic in me hoped we weren’t being picketed or protested. When the bus doors opened, I heard the applause. Over 100 students, parents, and teachers cheered as we exited the bus and made us feel like the Beatles touching down in America.
Paul Pickett of Wild Birds Unlimited has participated in the event for several years, but said, “being greeted by the teachers, students, and families at Richard J. Rundle Elementary School is a memory that I will never forget!”
I was a first-timer this year and had been unsure what the whole day was going to be like. But the warm welcome made me want to get to work.
2. Share the Story and the Vision
Had we arrived to an empty school, we would have still done a sufficient amount of painting, planting, and building. But the school’s leaders told us about the school’s challenges, history, and even about the heroic child for whom the school was named. We became invested in the outcome.
Just as we were leaving at the end of the afternoon, I noticed part of a wall that needed one more coat of paint and went back to do it right. Without being engaged in the school’s story and needs, I would have ignored it. A little story telling gets a great deal of buy-in from your troops!
3. Give Credit to Others While You Roll Up Your Own Sleeves
The school leaders made us feel like what we were doing was a single effort that made all the difference in the world. But we were there for only one Saturday afternoon. Though we completed many projects, our efforts were nothing compared to the daily improvements the school’s staff and students are constantly doing.
And while we received all the credit, there were many parents who joined in as well. Desirae Franco of The Dwyer Group told me, “My favorite part was working with a father and son to help paint their team logo on the wall. The boy was so excited and it was contagious!”
Emphasizing – and perhaps over-emphasizing – our contribution made us take ownership of the improvements.
4. Set Up Your Partners to Succeed
The projects were laid-out in a dummy-proof manner, so even a bunch of CEOs, marketing people, and sales people could dive in and make a dent. The instructions were clear and the tools were ready!
Having a project well-organized is critical when dealing with a group of non-specialists. Without specifics on how many people were needed on each task and directions on where to start, confusion would have derailed us early in the day.
5. A Hand-Written Note
In a world of email blasts and texts, I’m a big fan of standing out via the old style hand-written note. The students of Rundle Elementary wrote enough illustrated thank you notes for each of us and handed them to us as we boarded the bus to head back to our convention.
Deb Evans of Social Geek Radio and Deb Evans Consulting said, “We know we make a difference each year, but this year we were thanked with cheers, hugs, and handwritten notes!”
I received a lot of free giveaways and tchotchkes at the IFA Convention this year, but a student’s note was the thing I kept!
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