A major theme for the International Franchise Association’s 2017 Convention is “Telling Your Franchise Story.”
I’ve been advocating and promoting ways to use social media at the IFA Convention each year since 2009. So, I am very excited about amount of content and programming dedicated to story-telling this year!
Here are five places where you can learn how other brands are telling their stories digitally during or before The IFA Convention:
1. Roundtable Discussion: “Digital Marketing for Franchise Development”
Monday, January 30, 9am
South Pacific Ballroom E – Mandalay Bay
(as part of the Digital Marketing and Tech Summit)
There are lots of great roundtables this year. If you’re interested in sharing your experiences and hearing some best practices from others, please join my table!
2. Panel: “Social Media: Today’s Secret Sauce for Telling Your Franchise Story”
Monday, January 30, 2:45 pm
Tradewinds E & F – Mandalay Bay
I am thrilled to be moderating this panel of marketing executives called “Social Media: Today’s Secret Sauce for Telling Your Franchise Story”
Here is IFA’s description:
Great brands rely on stories to define their brands. With the expansion of social media and consumers “24/7 mentality,” today’s brand journey must begin, build and extend onto social media. Whether you are looking to inspire, motivate or excite your customers and community, social media continues to play a key role. This session will include franchisors and franchisees who understand how to use this “secret sauce” effectively. We will also share how to use social media to tell the positive story of franchising because in today’s rapidly-moving market, we cannot simply raise awareness about our own brands, we need to seize the opportunity to educate consumers wherever and whenever we can about what franchising is and all the great contributions our businesses make. Come prepared to take away practical and tactical ideas from marketing pros that will make a real difference for your business.
Moderator: Jack Monson, Director of Digital Strategy, Qiigo
Alice O’Donnell, Vice President of Marketing, Massage Heights
Kathleen Kuhn, President, HouseMaster Home Inspection Services
Ali Rauch, Marketing Director, Chicken Salad Chick
3. Podcast: “Telling Your Franchise Story”
On last week’s episode of Social Geek Radio, we previewed the above session with panelist Ali Rauch of Chicken Salad Chick. Ali gave us the background on her brand’s “Every Chick Has a Story” social media marketing campaign.
4. Podcast: “What’s Trending in Franchise Development”
This week on Social Geek Radio, we were joined by our good friend, Thomas Scott, for a preview of his IFA panel. Thomas shares ideas on how to tell your story and position your website to meet the needs of today’s franchise buyers.
5. Qiigo’s Contest: “What Happens in Vegas Stays on Facebook!”
My team at Qiigo is looking to have some fun sharing our cool new selfie sticks and giving away some cash and an Apple Watch! All you have to do is:
- Grab a selfie stick at Qiigo’s booth and take a selfie
- Post it on social media and tag it with #QiiWords
- You’re automatically entered to win!
We’ll see you in the exhibit hall!