Social Geek Radio Episode 300

20 Feb

social geek radio snap

This week on Social Geek Radio we celebrate our 300th Episode! Thanks to all of our guests over the past 7 years for so many great conversations about their innovative marketing and technology.

For this milestone show, we have an inspiring tech entrepreneur joining us to share her fantastic story. Ludwina Dautovic will join us live from Melbourne, Australia to tell us about her latest venture, The Room Xchange!

 

Please join us each Wednesday night at 8pm ET or download immediately after the show:

Website: http://socialgeekradio.com

iTunes: https://itunes.apple.com/us/podcast/social-geek-radio/id372755526

 

 

 

 

#TBT #Vinyl Ronald Reagan, 1983

16 Feb

Ronald Reagan Reads Stories

President Ronald Reagan
Reads Stories From The Old Testament
Nickelodeon Records
1984

My strangest #TBT #Vinyl post so far. This 1954 recording of President Reagan reading Bible stories was released in ’84 on a small indie label — make that an extremely small indie label… It was pretty much the back of a record store in small town Dixon, IL.

This record was actually banned after a one million dollar lawsuit from RCA Records against some shady businessmen including the mayor! Read more about the small town scandal here from UPI’s archives.

 

Ronald Reagan Reads Stories

 

Ronald Reagan Reads Stories

 

One Thing to NEVER Do When Relaunching Your Website

13 Feb

launching website

In the long checklist of critical items to execute when relaunching an organization’s website, there’s one that all CMOs and CIOs need to skip:  Do not make an announcement about the new website.

Relaunching your website is not news. It’s not a story. Don’t send out a press release or even write a Facebook or LinkedIn post. I’m sure building the new site was hard work and cost a great deal of money. You’re right to be proud of your new site. But I must tell you: no one else cares.
  
Your website is the place where you tell your story; it’s not a story that you have made changes to that place.

How Did We Get Here?

The traditional old media set a bad precedent. Newspapers regularly made big announcements to their readers about their own changes in format or style. Television is even worse. Every redesigned set on a morning show means a “behind-the-scenes-hey-aren’t-we-happening” moment for programs like the Today Show.

That’s fine if you have 5 hours of fluff to fill every morning on NBC. But your brand has only few seconds to grab a consumer’s attention online. Tell your story and don’t waste your shot by talking about the way you tell stories.

Take a Shakedown Cruise

Before you shine a spotlight on that new website, let your current customers and team take it on a shakedown cruise. If issues pop up, or some content is found to be inaccurate, you would rather work on a fix before too many eyeballs hit the site. Too many companies have wasted time, money, and credibility by driving consumers to a website that wasn’t ready for large numbers of visitors.

What Could You Announce?

Put your customers’ interests first. What does your news mean to them?

  • If you have new functionality on your website that a consumer might find compelling such as ecommerce, then it’s newsworthy.
  • If you have new video content or written articles that are relevant to your customers, then share it.
  • If you have news that affects your clients such as changing executives / contacts or new initiatives, then announce it.

#TBT #Vinyl Tom Petty and the Heartbreakers, Change of Heart, 1982

9 Feb

Tom Petty Change of Heart

Tom Petty and the Heartbreakers
Change of Heart
From the album Long After Dark
Backstreet Records / MCA
1982

 

This is one of my favorite Petty tunes and was released on red vinyl in 1982. Due to the stickers on the label, this copy was obviously stolen from a radio station, most likely in the 1990s. I don’t know who would do such a thing.

 

Tom Petty Change of Heart

What Teachers in Vegas Taught Me About Leadership

8 Feb

franchising gives back

 

Last week members of the International Franchise Association went to Richard J. Rundle Elementary School in Las Vegas for a day of painting, landscaping, and building. The Franchising Gives Back event is an annual day of service when IFA members help communities in the host city of their annual convention.

While our group has worked alongside many terrific organizations in many cities across the USA, we had never been taught lessons in leadership by teachers and students.

Here are a few ways the leaders from Rundle Elementary inspired us to share in their vision:

 

1. Make Others Feel Appreciated

As we approached the school, it was clear that a large crowd was waiting in front of the building. The cynic in me hoped we weren’t being picketed or protested. When the bus doors opened, I heard the applause. Over 100 students, parents, and teachers cheered as we exited the bus and made us feel like the Beatles touching down in America.

Paul Pickett of Wild Birds Unlimited has participated in the event for several years, but said, “being greeted by the teachers, students, and families at Richard J. Rundle Elementary School is a memory that I will never forget!”

I was a first-timer this year and had been unsure what the whole day was going to be like. But the warm welcome made me want to get to work.

franchising gives back

 

2. Share the Story and the Vision

Had we arrived to an empty school, we would have still done a sufficient amount of painting, planting, and building. But the school’s leaders told us about the school’s challenges, history, and even about the heroic child for whom the school was named. We became invested in the outcome.

Just as we were leaving at the end of the afternoon, I noticed part of a wall that needed one more coat of paint and went back to do it right. Without being engaged in the school’s story and needs, I would have ignored it. A little story telling gets a great deal of buy-in from your troops!

franchising gives back

 

3. Give Credit to Others While You Roll Up Your Own Sleeves

The school leaders made us feel like what we were doing was a single effort that made all the difference in the world.  But we were there for only one Saturday afternoon. Though we completed many projects, our efforts were nothing compared to the daily improvements the school’s staff and students are constantly doing.

And while we received all the credit, there were many parents who joined in as well. Desirae Franco of The Dwyer Group told me, “My favorite part was working with a father and son to help paint their team logo on the wall. The boy was so excited and it was contagious!”

Emphasizing – and perhaps over-emphasizing – our contribution made us take ownership of the improvements.

franchising gives back

 

4. Set Up Your Partners to Succeed

The projects were laid-out in a dummy-proof manner, so even a bunch of CEOs, marketing people, and sales people could dive in and make a dent. The instructions were clear and the tools were ready!

Having a project well-organized is critical when dealing with a group of non-specialists. Without specifics on how many people were needed on each task and directions on where to start, confusion would have derailed us early in the day.

 

5. A Hand-Written Note

In a world of email blasts and texts, I’m a big fan of standing out via the old style hand-written note. The students of Rundle Elementary wrote enough illustrated thank you notes for each of us and handed them to us as we boarded the bus to head back to our convention.

Deb Evans of Social Geek Radio and Deb Evans Consulting said, “We know we make a difference each year, but this year we were thanked with cheers, hugs, and handwritten notes!”

I received a lot of free giveaways and tchotchkes at the IFA Convention this year, but a student’s note was the thing I kept!

fullsizerender-note

Social Geek Radio in Top 20 Best Business Podcasts

6 Feb

social geek radio

 

Thanks Geeks!

Thanks to the Digital Marketing Geeks and the Social Media Geeks. And thanks to our guests from the business and franchise community…

Due to you, Social Geek Radio has been named to Emerge’s list of the 20 Best Business Podcasts for 2017!

Special thanks to Qiigo, Deb Evans Consulting, and The International Franchise Association for their continued support. 

 

 

#TBT #Vinyl The Who, You Better You Bet, 1981

26 Jan

You Better You Bet Single The Who

The Who
You Better You Bet
From the album Face Dances
Polydor Records (UK)
1981

Here’s The Who’s first hit post-Keith Moon. This is a Polydor Records version from the UK.

You Better You Bet Single The Who

You Better You Bet Single The Who

You Better You Bet Single The Who

Looks like I picked this up at Appletree Records, DeKalb, IL

What Happens In Vegas Stays On Facebook

25 Jan

#IFA2017 #qiiwords

 

A major theme for the International Franchise Association’s 2017 Convention is “Telling Your Franchise Story.”

I’ve been advocating and promoting ways to use social media at the IFA Convention each year since 2009. So, I am very excited about amount of content and programming dedicated to story-telling this year!

Here are five places where you can learn how other brands are telling their stories digitally during or before The IFA Convention:

1. Roundtable Discussion: “Digital Marketing for Franchise Development”

Monday, January 30, 9am
South Pacific Ballroom E – Mandalay Bay
(as part of the Digital Marketing and Tech Summit)

There are lots of great roundtables this year. If you’re interested in sharing your experiences and hearing some best practices from others, please join my table!

 

2. Panel: “Social Media: Today’s Secret Sauce for Telling Your Franchise Story”

Monday, January 30, 2:45 pm
Tradewinds E & F – Mandalay Bay

I am thrilled to be moderating this panel of marketing executives called “Social Media: Today’s Secret Sauce for Telling Your Franchise Story”

Here is IFA’s description:

Great brands rely on stories to define their brands. With the expansion of social media and consumers “24/7 mentality,” today’s brand journey must begin, build and extend onto social media. Whether you are looking to inspire, motivate or excite your customers and community, social media continues to play a key role. This session will include franchisors and franchisees who understand how to use this “secret sauce” effectively. We will also share how to use social media to tell the positive story of franchising because in today’s rapidly-moving market, we cannot simply raise awareness about our own brands, we need to seize the opportunity to educate consumers wherever and whenever we can about what franchising is and all the great contributions our businesses make. Come prepared to take away practical and tactical ideas from marketing pros that will make a real difference for your business.

Moderator: Jack Monson, Director of Digital Strategy, Qiigo

Alice O’Donnell, Vice President of Marketing, Massage Heights

Kathleen Kuhn, President, HouseMaster Home Inspection Services

Ali Rauch, Marketing Director, Chicken Salad Chick

 

3. Podcast: “Telling Your Franchise Story”

On last week’s episode of Social Geek Radio, we previewed the above session with panelist Ali Rauch of Chicken Salad Chick. Ali gave us the background on her brand’s “Every Chick Has a Story” social media marketing campaign.

http://socialgeekradio.com/2017/01/18/todays-secret-sauce-for-telling-your-franchise-story/

 

4. Podcast: “What’s Trending in Franchise Development”

This week on Social Geek Radio, we were joined by our good friend, Thomas Scott, for a preview of his IFA panel. Thomas shares ideas on how to tell your story and position your website to meet the needs of today’s franchise buyers.

http://socialgeekradio.com/2017/01/25/whats-trending-in-franchise-development/

 

5. Qiigo’s Contest: “What Happens in Vegas Stays on Facebook!”

My team at Qiigo is looking to have some fun sharing our cool new selfie sticks and giving away some cash and an Apple Watch! All you have to do is:

  • Grab a selfie stick at Qiigo’s booth and take a selfie
  • Post it on social media and tag it with #QiiWords
  • You’re automatically entered to win!

We’ll see you in the exhibit hall!

Qiigo #qiiqowords

 

Social Geek Radio in the 40 Best Small Business Podcasts

24 Jan

Best Small Business Blogs

 

Thanks Geeks!

Thanks to the Franchise Geeks, the Digital Marketing Geeks, and the Social Media Geeks. And thanks to our guests from the small business and franchise community.

All of you have helped Social Geek Radio get added to Proven’s list of the 40 Best Small Business Podcasts.

In addition, Social Geek Radio was just named to Emerge’s list of the 20 Best Business Podcasts for 2017.

We’ve received a few other awards before, but Deb Evans and I both have a real passion for entrepreneurship and growing small businesses, so both of these are real honors for us.

 

 

 

#TBT #Vinyl The Chicago Bears, Super Bowl Shuffle, 1985

19 Jan

Chicago Bears Super Bowl Shuffle

The Super Bowl Shuffle
The Chicago Bears Shufflin’ Crew
Red Label Music
1985

 

This was the biggest single (at least in Chicago) this week in 1986 leading up to Super Bowl XX.

 

“Now we’re not doing this because we’re greedy,

The Bears are doing it to feed the needy.”

-Sweetness

 

Chicago Bears Super Bowl Shuffle label

 

 

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