Social Media Marketing + Retro Media Fun
The Who
Collection
Polydor Records
1985
This compilation available only in the UK was the first import record I ever had. Teenaged me: “Wait, records are different in other countries?” Hooked.
It had a cool remix of “Won’t Get Fooled Again” and great packaging as you can see here.
Various Artists
Kiss My Ass: Classic Kiss Regrooved
Mercury Records
1994
I generally dislike tribute albums. But this Kiss tribute from 1994 was cool and the red vinyl version was even cooler! It featured some great signature bands of the 90s including Gin Blossoms, Toad The Wet Sprocket, and Lenny Kravitz.
Garth Brooks’ performance of my favorite Kiss song, “Hard Luck Woman” made me a Garth fan!
Free As A Bird
The Beatles
Anthology 1
Apple Records / Capitol Records
1995
Free As a Bird was released in 1995 as the first “new” song by all four Beatles in 25 years. It was part of a multi-media blitz of the Anthology CD releases and the Anthology mini-series on ABC television.
Yes kids, in 1995, multi-media meant CDs and a TV show (plus a lot of promotion on something called FM radio).
At the time, Free As a Bird was received as a novelty. It was a publicity stunt as part of the Anthology releases. Most fans watched, listened, and said, “Okay, it’s good, but play something from Rubber Soul or Sgt Pepper again!”
But 23 years later, Free As a Bird is BRILLIANT. If you haven’t heard it in a while, give it a listen again please:
How did we get here?
Perhaps our standards just that much lower now. As musicians stopped playing actual musical instruments, did we lower the bar of what constitutes a good song?
In spite of the media’s phony accolades poured upon the likes of Jay-Zee, Beyoncé, and Adam Levine as “geniuses,” the universe hasn’t produced songwriters close to Lennon and McCartney in decades.
Even an unproduced, unfinished scrap song demo from John Lennon is brilliant compared to anything by Kanye West.
A True Beatles Song
I’m a huge fan of the Anthology albums and the mini-series. At the time, I had thought of the new songs Free As a Bird and Real Love only as interesting codas. But now I consider them full-fledged Beatles creative achievements.
And unlike Real Love, which is fantastic in its own way, Free As a Bird was not a complete recording. Real Love allowed Paul, George, and Ringo to come in as a backup band to provide backing vocals and a guitar solo to John’s nearly-complete song. But on Free As a Bird, the other three Beatles created 75% of the song that John started.
Also, in writing this, I realize for the first time that Free As a Bird can be abbreviated as FAB. Heh…
2018
I’m glad Free a Bird was made back in 1995 and not 2018. If created in 2018, someone may have convinced the surviving Beatles to use auto-tune. John Lennon auto-tuned. Imagine that…
Muddy Waters
King Bee
Blue Sky Records
1981
Muddy’s last record. And one of my favorites.
Franchise Consumer Marketing Conference
I’m thrilled to be moderating a timely panel at next week’s #FCMCon titled, Build Your Budget to Meet the Customer’s Changing Consumption.
Joining me are two Rock Stars in the franchise marketing space who will share their ideas and experiences in building marketing budgets with an eye on changing consumer media consumption:
Terri Snyder is the EVP, CMO, and Board Member at Checkers & Rally’s and has an impressive history of leading marketing at franchise and global brands such as Dominos, Pizza Hut, and TGIFridays. I had the pleasure of interviewing Terri recently for my Social Geek Radio podcast and found her insights and trend-spotting abilities in the restaurant space to be second to none!
Sally Facinelli is the Vice President of Strategic Growth at Silvercrest Advertising and has been working in franchising for 22 years. Growing hundreds – if not thousands – of franchise brands and businesses means Sally will have fantastic ideas to share on marketing budgets in this changing space.
Please join us on Wednesday, June 20 at 3pm at the Intercontinental Hotel in Buckhead in the Hope 1-2 rooms. For more details or to register for the conference, please check out Franchise Consumer Marketing Conference.
Pre-Game with the WFN!
On the eve before the FCMCon, the Atlanta Chapter of The IFA Women’s Franchise Network is hosting an event that you won’t want to miss. The topic is “Training within Franchise Systems”, the speakers are excellent, and the networking opportunities will be fantastic!
The Atlanta WFN is the biggest and best chapter in the nation with an executive team that puts together great educational programs and community service events all year!
Get details and register now. See you there!
The most important part of any travel for business or pleasure is planning out the proper soundtrack for your trip. With the 2018 International Franchise Expo starting this week, I wanted to share my playlist of my favorite songs by New York artists, recorded in New York, or about New York.
I can’t decide on which classic jazz song should lead off. I settled on all three of these.
Face it, when you set foot in New York, you feel as excited and sugared-up as Buddy in Elf.
I don’t really like this particular song, but I feel like I must include it.
This song always painted such a perfect a picture of an old piano bar in the city. I can smell the beer on the microphone.
If I could go back in time, I would go straight to 1977 at CBGB.
Bite the Big Apple…
Great tune! That is all.
Soft jazz song that you will recognize as the theme to the gritty NY sitcom Taxi.
More theme music – this time from the cult classic film The Warriors!
I can’t choose just one song from this album that defines New York City for me.
Yes, it’s a Christmas song. But it also paints an amazing picture of New York City. It’s beautiful & ugly as well as sad & happy all at the same time.
Recorded in New York but not really a NY record. It’s the best live album ever, so I just look for any reason to put it on any list.
Layers and layers of good stuff here.
It’s been the theme to The Howard Stern Show for 20 years. That’s pretty New York.
Two Billy Joel songs on this list? Yep.
And, go for the live broadcast version from the post-911 televised Tribute to Heroes concert.
And for those wondering where Bon Jovi and Bruce Springsteen are … I’m sorry, I just can’t.
Alice In Chains
Alice In Chains
Columbia Records
1995
Layne Staley’s last studio record is brilliant.
John Mellencamp
The Lonesome Jubilee
Mercury Records
1987
His best. That is all.
The Nixons
Foma
MCA Records
1995
One of my favorite short-lived bands from the 90s: Oklahoma City’s THE NIXONS. Great record and great live band.
Last week I took a leap forward with the Social Geek Radio podcast. I will be hosting TWO shows per week.
I have recently met so many interesting marketers and franchise industry pros with fascinating stories that one show per week just isn’t enough! And I have a few other people to thank for inspiring me to take Social Geek Radio Season Nine to the next level:
THANKS to my new team at Social Joey for feeding my brain with all kinds of new ideas that are ripe for podcast discussions. The founders of Social Joey remind me that the most important thing in any business is the serve your audience and customers. I hope I am providing some value to anyone who listens.
THANKS to the three smartest digital marketers I know: Mike McDowell, Liane Caruso, and Jim Buckley. These three keep me informed (and honest!) about the latest trends in social media, digital marketing, and franchise marketing.
Mike, Liane, and Jim will be a big part of the new Social Geek Radio as regular contributors, alias The Digital Marketing All-Stars. Any success I’ve had in life or business is due to surrounding myself with the best and brightest people. I could not be more fortunate to have such great friends who are willing to jump into these conversations and keep it fun.
Lastly, THANKS to Mark Zuckerberg and Facebook for always giving us something new and controversial to discuss.
Check out the latest show where we analyze last week’s Zuckerberg testimony and make some predictions on Facebook’s future!
