#TBT #Vinyl Twisted Sister, Come Out and Play, 1985

25 May

Twisted Sister Come Out and Play

Twisted Sister
Come Out and Play
Atlantic Records
1985

 

The beginning of the end of the Glam Metal era may have been this flop by Twisted Sister. It had cool LP packaging, but I think by ’85 America was done with Dee Snider and crew…

Twisted Sister Come Out and Play

Twisted Sister Come Out and Play

Twisted Sister Come Out and Play

Twisted Sister Come Out and Play

Storytelling and Franchising: Keeping It Simple.

15 May

Multi-Unit Franchising

 

Franchise Update Media hosted another spectacular Multi-Unit Franchising Conference recently in Las Vegas. This is one of my favorite annual business conferences due the diverse backgrounds, skill sets, and interests of the attendees.

The final day included a fantastic session discussing issues impacting small business owners. The International Franchise Association’s Matt Haller moderated the panel which included Catherine Monson of FASTSIGNS, Matthew Patinkin of Double P Corp, Ron Feldman of ApplePie Capital, and IFA Chair Shelly Sun of BrightStar Care. This “A-Team” of business leaders offered their candid insights on many subjects, but the prevailing topic was the National Labor Relations Board and its 2015 ruling on the joint employer standard.

It occurs to me that such non-elected policy makers, as well as some elected officials, journalists, and activists are dreadfully uneducated about the ownership of a franchised business. This leads to the general public being uninformed and in many cases purposefully misinformed.

If we want to correct this, we need tell the story of franchising in simple terms —  so simple, in fact, that a politician and maybe even a journalist could understand.

Here are my two suggestions to properly and simply communicate the role of a franchisee:

1. The Franchisee Is a Customer of the Franchisor

There’s no clearer argument than showing that a franchisee is a customer of the franchisors and not an employee or middle-manager. There are many things small business owners must purchase in order to open their doors. The purchase from the franchisor is just one of those things.

As an example, let’s use a home services franchise brand such as a plumbing, landscaping, or cleaning franchise. There are several things you need to buy If you want to own one of these businesses including:

A) The Franchise.
B) A Truck.

If you buy a Ford F150 for your business, does this mean The Ford Motor Company is a joint employer of your staff?

Of course not. The car brand from whom you purchased your truck is not in charge of your employees.  Also, the plumbing brand from whom you purchased your franchise is not in charge of your employees.

 

2. Not Franchisees. Owners.

While some franchise systems may have specific language that they can or can’t use in some agreements, in general discussions we should refer to owners as owners.

If we, as an industry, had used this terminology more often in recent years, the anti-business Washington bureaucrats, lobbyists, and activists may have targeted a different industry. They would have perpetrated their schemes on a business sector without owners.

 

 

#TBT #Vinyl Soundgarden, Down on the Upside, 1996

11 May

Soundgarden Down on the Upside

Soundgarden
Down on the Upside
A&M Records
1996

Most people think the trend of vinyl records “coming back” is a recent thing. But as early as the mid-1990s, vinyl was making a comeback, mostly by cool grunge bands who issued new albums with an LP version. A great example is this limited edition (only 10,000 copies were pressed) of Soundgarden’s Down on the Upside.

Soundgarden Down on the Upside

Soundgarden Down on the Upside

Soundgarden Down on the Upside

Soundgarden Down on the Upside

#TBT #Vinyl Pink Floyd, A Collection of Great Dance Songs, 1981

4 May

A Collection of Great Dance Songs

Pink Floyd
A Collection of Great Dance Songs
Harvest (UK) / CBS Records (US)
1981

I like the joke title of this “best of” collection as Floyd is not known for music for the dance floor. It includes a cool re-recording of my favorite Floyd song, “Money” with David Gilmour playing all guitars, bass, keyboards, drums, and vocals himself.

 

A Collection of Great Dance Songs

A Collection of Great Dance Songs

 

Marketing Trends on Social Geek Radio

26 Apr

 

Social Geek Radio

 

We’ve got a great lineup of marketing experts coming up on Social Geek Radio!

Laura Ries

 

 

This week Laura Ries, President of Ries & Ries, joins us to discuss trends in branding. Laura is the best-selling author of Battlecry, Visual Hammer, and my favorite marketing book of all time: The Fall of Advertising and the Rise of PR.

 

 

 

Mitch Joel

 

 

And next week we’re thrilled to have Mitch Joel, President of Mirum, on the show to talk tech trends. Mitch is the best-selling author of Six Pixels of Separation and CTRL ALT Delete.

 

 

 

 

Find us at SocialGeekRadio.com or download from iTunes!

#TBT #Vinyl — Van Halen, Diver Down, 1982

13 Apr

Van Halen Diver Down

Van Halen
Diver Down
Warner Bros Records
1982

The last VH album before Eddie discovered the synthesizer. This album is 99% guitar and 1% clarinet. 

 

Van Halen Diver Down

Van Halen Diver Down

#TBT #Vinyl Steve Dahl, Pet Fish Sticks, 1983

30 Mar

steve dahl pet fish sticks
Steve Dahl and Teenage Radiation

Pet Fish Sticks
Hilario Records
1983

 

The post-Disco Demolition Dahl era…

 

 

 

Jobs on Facebook

27 Mar

hiring

Who is your company’s best recruiter? Who finds the most talented team members capable of adding to your growth and culture? It could be your HR director, sales manager, or operations chief. Or it could be Mark Zuckerberg.

Jobs! Jobs! Jobs!

Last month saw a nice improvement in US employment numbers. 235,000 new jobs were added and they appear to be higher-paying as well as more likely full-time and permanent compared to those added in recent months and years. Some are calling it the Trump Bump. Another month like this and we’ll call it a trend. When we get to 500,000+ jobs, we’ll call it a boom.

A boom is great. A boom is welcome. But a boom will mean that exceptional candidates will be harder to find for your brand, offices, stores, service centers, franchisees, and locations. How will you bring them in?

The answer, as with many things in business in 2017, is Facebook.

 

Facebook Jobs

The Facebook Jobs app is slowly rolling out to business pages. If your page has the functionality now, you’ll see the Jobs tab in the recently-cleaned up apps list on the lower left side of the desktop version of your page. Desktop users will see your page’s jobs tab also on the left. Mobile users may find it in the horizontal scrolling apps on the mobile version of your page. But most users will find your job posting not by going to page (because who does that anymore!?) but by hitting the Jobs section in the mobile app where they will see compiled jobs based on their location.

So far most of the jobs I am seeing when I look at my personal Facebook app are for bartenders and food truck operators. This is supposedly only based on geography, but perhaps Facebook is targeting based on my recent posts!

Posting Your Job

If you already have the jobs function, posting is simpler than any job post you’ve even created in your life. First click that Jobs tab on the left to get started. Then click on the green Create Job box.

Jobs on Facebook

Jobs on Facebook

This takes us to a very simple “Publish a Job Post” area. Calling this “a post” is very smart and enticing; it’s fast, easy, and everyone has created a Facebook post. Like any post, give it a headline, add a photo (or default to your cover photo), put in the basics on the job and you’re done. This is so easy and fun that I think employers will create more jobs just to post more. We’ll call that the Zuck Bump

Jobs on Facebook

 

But What About LinkedIn?

The Jobs on Facebook section is so easy to use for employers and job seekers that some have questioned the future of LinkedIn. While I support the position that Facebook is steadily replacing everything online, I think there’s plenty of opportunity for LinkedIn users for a long time to come. Some jobs – perhaps those on the higher end of the economic scale – may never appear on Facebook. And if we hit the jobs boom, employers will need to find candidates in multiple places and channels.

#TBT #Vinyl Honeydrippers, 1984

9 Mar

Honeyxdrippers 45

The Honeydrippers
“Sea of Love” and “Rockin’ at Midnight”
Es Paranza / Atlantic Records
1984

After Led Zeppelin dissolved, Robert Plant put together a secret lineup of all-stars to record as an R&B and rockabilly act and released these two hit records. I got much more interested in this when I learned the guitarist was Jimmy Page

 

 

 

#TBT #Vinyl Mad Season, Above, 1995

1 Mar

Mad Season Above

Mad Season
Above
Columbia Records
1995

An underrated record from the end of the Grunge era was the only album by Mad Season called Above. This was a side project by members of Pearl Jam, Alice In Chains, and Screaming Trees. This vinyl version was produced as a double album and featured a minor radio hit, “River of Deceit.”

Mad Season Above

Mad Season Above

Mad Season Above

 

%d bloggers like this: