#TBT #Vinyl – Band Aid, Do They Know It’s Christmas, 1984

7 Dec

 

 

Band Aid

Band Aid
Do They Know It’s Christmas?
Columbia Records
1984

 

Well, tonight thank God it’s them instead of you. 

 

Band Aid

Band Aid

 

#TBT #Vinyl Billy Joel, The Nylon Curtain, 1982

29 Nov

Billy Joel The Nylon Curtain

Billy Joel
The Nylon Curtain
Columbia Records
1982

Billy Joel‘s best album – skip the hits and check out Beatle-esque “Laura” and Christmas song (kind of) “She’s Right on Time.” Liberty DeVito never sounded better on the drums!

Billy Joel The Nylon Curtain

 

Billy Joel The Nylon Curtain

5 Tips for Networking After a Conference

27 Nov

name tag

We’ve read many articles and posts with tips on maximizing our networking at or before an industry conference. But what do you do after a conference to follow-up with the people you just met?

Most people have two go-to moves: send an email or invite them to connect on LinkedIn. Here are five ideas that expand on those two moves that might make networking with you more appealing:

 

1. Connect on LinkedIn with a personalized note.
The personalized notes you add to LinkedIn invitations now look like LinkedIn Messages when received. Until recently, these notes were not as easily noticed. When users made the exodus to the LinkedIn mobile app, they didn’t see the notes at all. But now your recipient will receive an alert that he or she has a message making the customized notes are even more important.

 

2. Change the timing of your email
Everyone sends a follow-up email the Monday after a conference. Why not connect the same day? Show the person you met that they are still top of mind later in the day or evening. If you can’t send a note while at the show, how about waiting one week? If there’s a real connection there, it’s worth waiting.

Either way, avoid getting lost in all the Monday morning emails and fires.

 

3. Hand-written note
My new “old” favorite. Emails, texts, and LI messages are quick and easy. For the most important new connections, take the time to write a note by hand and mail it. Your new contact will love receiving real mail.

 

4. Phone call
Pick up the phone when possible! But, when they don’t answer, don’t leave a voicemail. This is when you should send the email. No one wants to wade through their voicemail to hear your message. No one.

 

5. Share on Social
Share your pics from the event, the organizers’ links to handouts, or other sharable content immediately after the show. Use the conference’s hashtag so more people find the posts. Other attendees will find this helpful!

Last week on Social Geek Radio, Deb Evans and I discussed this topic in connection with some recent franchise conferences we attended. Please listen here or download on iTunes!

 

#TBT #Vinyl Joe Cocker, Mad Dogs and Englishmen, 1970

26 Oct

Mad Dogs and Englishmen

Joe Cocker
Mad Dogs and Englishmen
A&M Records
1970

A very cool and strange live album. This is the actual Joe Cocker, not John Belushi‘s spot-on impersonation!

 

Mad Dogs and Englishmen

 

Mad Dogs and Englishmen

#TBT #Vinyl John Fogerty, Centerfield, 1985

5 Oct

Centerfied

John Fogerty
Centerfield
Warner Bros
1985

 

Getting ready for baseball playoffs with Fogerty’s massive 80s comeback, Centerfield. Go Cubs Go!

 

Centerfied

Centerfied

 

Franchise Conference Calendar

25 Sep

Tis the season for conferences in the franchise space! Here are some excellent opportunities in the coming months for CEOs, marketing & sales executives, and others to learn about innovations and network with peers:

  

Springboard
FisherZucker / Fishman PR / Entrepreneur
Philadelphia
September 25-27

 

Franchise Leadership and Development Conference
Franchise Update Media
Atlanta
October 11-13

 

Franchise Innovation Conference (aka FranTech)
International Franchise Association
San Diego
October 18-20

 

Franchise Expo West
MFV Expositions
Los Angeles
November 2-4

 

Emerging Franchisor Conference
International Franchise Association
Phoenix
November 6-8

 

Please let me know if you’ll be at any of these great conferences.

I would love to connect!

Jack@Qiigo.com

 

 

#TBT #Vinyl Genesis, Abacab, 1981

7 Sep

Abacab

Genesis
Abacab
Atlantic Records US / Charisma Records UK
1981

Genesis’ last good album according to progressive rock fans. Genesis’ first good album according to pop rock fans. 

Abacab

Abacab

 

 

Save Local Business

5 Sep

Franchise Action Network

 

I’m looking forward to heading to Capitol Hill next week to join some old friends and new ones in speaking with legislators about issues affecting local businesses.

One of the topics will be the Save Local Business Act which seeks to protect workers and small business owners from recent government overreach and confusion. Here are some links to information about the event and background on the topics:

 

Please let me know if you’re attending – let’s connect!

 

 

#TBT #Vinyl The Firm, 1985

31 Aug

The FirmThe Firm
The Firm
Atlantic Records
1985

This was not exactly Led Zeppelin, but Jimmy Page wrote the songs, produced the sound, and played the guitars. That makes it better than anything else that came out in 1985.  

 

The Firm

The Firm

Tips for Using LinkedIn Video

13 Aug

LinkedIn Video

 

Many LinkedIn users can now post native video directly from the LinkedIn mobile app. Grab your phone and check it now. If the posting area now shows a video icon, then access has rolled out to you.

Like a Facebook Live video, it’s easy to fire up your camera and share a video instantly or share a video already saved in your camera roll. But unlike Facebook, these videos will have business-focused content…I HOPE…

You can post this video from your personal profile as a representative of your brand (or your personal brand) instead of your company page. This is a great feature; your personal profile is much more powerful than your company page. You probably have more connections than your company page has followers. Besides, who really follows company pages and engages with them? I’ll tell you who: people who want to sell the company something or get a job there!

LinkedIn will share with you the company names and titles of those who viewed your video. While this will be good to know, perhaps someday the viewer data will become targeting data. But for now, this video you’re about to upload will be seen be your connections and anyone else with whom they share it.

As you’re trying it out, here are a few tips to consider:

  • Sales folks: don’t use the video to only push your latest sales promotion. Tell a story! Tell stories about your customers, some best practices, industry issues, and anything that would make someone want to have a conversation with you.
  • Marketing pros: Again, tell a story, and leave out all corporate-speak about comprehensive global solutions and enterprise services yadda yadda yadda…
  • It can be ten minutes long, but don’t make it ten minutes long. Start with 30 seconds. When your 30 second videos are so good that your connections want more, increase to one minute.
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