TBT Vinyl: The Beatles, The Red Album / The Blue Album

23 Jun

The Beatles Red Album

 

The Beatles
1962-1966 and 1967-1970
(Also known as The Red Album and The Blue Album)

Apple
1973

 

What was the biggest band of the 1970s?  The Bee Gees? The Eagles? Led Zeppelin?
Nope…The Beatles ruled, even though they broke up in 1970. 

If you grew up in the 70s or 80s, you probably didn’t first listen to the fab four on the original iconic albums or am radio like our friends from the 60s did.  You probably had one or both of these gems.

 

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Bealtes Blue Album label Apple records

 

 

TBT Vinyl: Pink Floyd, Pulse, 1995

16 Jun

Pink Floyd 1

Pink Floyd
Pulse
Columbia Records / EMI
1995

 

This 4-record LP box set contains live shows recorded in London and Rome on from the Division Bell era lineup. The CD version has a pulsing red LED light on the spine which lasted a couple of years. But this vinyl set has a large hardcover book of in-concert shots.

Pink Floyd 2

Pink Floyd 3

 

 

Franchise Consumer Marketing Conference 2016

14 Jun

FCMC1

Three times per year social geeks in the franchise industry have the opportunity to network, sharpen skills, learn, and share in person on a national scale:

At the marketing / tech sections of the IFA Annual Convention

At IFA’s FranTech

At Franchise Update’s Franchise Consumer Marketing Conference (#FCMC)

The FCMC is taking place next Monday night through Wednesday. I look forward to this show as it’s in Atlanta so I can catch up with many of my Qiigo teammates and some old friends in franchising. It’s also one of the best places to share marketing strategies and learn from other brands, other marketers, and even a competitor or two.

If you have the opportunity to join us, please make a point of saying hello – I would love to hear your franchise story!

 

TBT Vinyl: Madness, 1983

9 Jun

Madness

Madness (US Version)
Madness
Geffen Records
1983

This is US their major label debut, which compiled earlier singles and tracks from the UK.

TBT Vinyl: Frampton Comes Alive! 1976

2 Jun

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Peter Frampton
Frampton Comes Alive!
A&M Records
1976

Great album, great live tracks, great liner notes written by a young Cameron Crowe!

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FranTech 2016

1 Jun

FranTech

 

Digital Marketing … Technology … Franchising … if your business depends on any 2 of these 3, then you should attend FranTech this year. Registration just opened for FranTech2016 October 26-27 in Austin and the agenda looks outstanding.

I am looking forward to moderating a discussion along with my Social Geek Radio co-host Deb Evans on the digital marketing plans of an up & coming franchise system. We’ll be interviewing the marketing pros from SafeWay Driving who will share how their marketing tactics are growing their business (and saving lives along the way!).

Join me and my team from Qiigo in Austin and register for FranTech 2016 today!

qiigo-logo-320x132

 

 

TBT Vinyl: Manfred Mann’s Earth Band, Chance, 1980

26 May

Mann1

Manfred Mann’s Earth Band
Chance
Warner Bros
1980

 

Great album by the band that does Springsteen songs better than Springsteen. It features Bruce’s “For You” with vocals by Chris Thompson and Trevor Rabin on lead guitar.

Mann2

 

TBT Vinyl: Led Zeppelin, Coda, 1982

19 May

Led Zeppelin coda

Coda was Led Zepp’s final studio album and included unused tracks from the vault including “Bonzo’s Montreux.”

 

Led Zeppelin Coda interior

A Twitter Trend for Franchise Brands

10 May

twitter-1138524_1920

One or Many?

For several years most successful digital marketers with multiple locations or franchises have “gone local with social” and built a social media page or account for each location. This continues to be the winning strategy with Facebook.

But a trend I’m seeing from brand marketers is to merge multiple local Twitter accounts into one account for all brand awareness, news, and customer feedback for the entire brand. The areas where Twitter is currently most useful are increasingly being housed centrally instead of for each individual location.

What about all of the other platforms and channels? Which are best for a local presence versus a national brand voice?  Here’s my recommended number of pages your system should have:

Facebook: 1 brand page + 1 page per location

Google+: 1 brand page + 1 page per location

LinkedIn: 1 company page per brand

Instagram: 1 account per brand

Snapchat: 1 account per brand

YouTube: 1 channel per brand

Twitter: 1 account per brand

 

Why is there a difference for Facebook and Google+? Why should these two – and only these two – have multiple pages? It’s the local or regional presence that is resonating on Facebook with local engagement and converting search results on Google to local store traffic. Think of Facebook and Google+ pages in the same way you would think of websites for each individual location or franchisee. Even for service brands like cleaning and maintenance services without a storefront, conversations and conversions are happening locally through these two platforms. But, the other platforms are skewing to centralized, national brand engagement and conversations.

Multiple Departments?

What about multiple Twitter accounts for multiple departments or functions within a brand? No – not even a separate account for “customer service.” Your brand on Twitter is your entire brand. Customers don’t care about your fiefdoms!

The multiple Facebook and Google+ pages should only be location-specific and nothing else. From a national level there should only be one page. Far too many franchisors still employ separate Facebook pages for consumer marketing and franchise sales marketing. As discussed at this year’s IFA convention in the Facebook for Franchise Sales session, don’t have a separate page for Fran Dev!  Use targeted ads and boosted posts to hit candidates with specific messages about owning a franchise.

 

What Is Twitter Now?

4 May

twitter-1007075_640

 

Each week marketers talk about the latest new feature on Facebook and how they might use that feature to push their brand forward. We’re also frequently talking about Instagram, Snapchat, and a couple of revolving newcomers.

But many marketers are no longer talking about Twitter, or at least not as much as they were just two years ago. Lately most mentions of Twitter lead to conversations about the company itself and not how marketers are actually using it. Everyone wants to share ideas on the Twitter’s challenges, share price, and CEO rather than how they’re telling their own story on Twitter.

 

If Twitter’s not Social Media, what is it?

 

It’s News

As of last week, Twitter is listed as a News app in the iTunes store and is no longer categorized as a social media app.

I’ve always thought of Twitter as a news distribution channel. It looks like Twitter and Apple finally agree. The smartest Public Relations execs were releasing official news and statements on Twitter as far back as 2008.

If your side of the story is not coming up in Twitter searches, it’s just as inexcusable as not being seen on Google search results. Get to it!

 

It’s a Link Library

Twitter is to articles and blog posts what YouTube is to videos. It’s a vast vault of searchable content. Note, YouTube is also not really “Social” anymore, unless you count engaging with trolls…  

 

It’s a Customer Service platform

You can complain on your Facebook page all day about Brand X, but Brand X will never see it. You can complain on Brand X’s Facebook page all day and perhaps no other customers will see it. Tweet once and anyone paying attention will see it. Then the response clock starts running!

 

It’s the place to “Also Share” your social media posts

Twitter may not be the center stage for your content marketing, but it is a main gate. All social platforms must enable one-click Tweeting of your article, blog post, update, video, image, pin, story, audio clip, or future type of content. Even if you think most of your target audience is not active on Twitter, remember the Link Library idea above and make your content easy to find in any future Twitter search.  

 

 

 

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