Soundgarden
Down on the Upside
A&M Records
1996
Most people think the trend of vinyl records “coming back” is a recent thing. But as early as the mid-1990s, vinyl was making a comeback, mostly by cool grunge bands who issued new albums with an LP version. A great example is this limited edition (only 10,000 copies were pressed) of Soundgarden’s Down on the Upside.
Pink Floyd
A Collection of Great Dance Songs
Harvest (UK) / CBS Records (US)
1981
I like the joke title of this “best of” collection as Floyd is not known for music for the dance floor. It includes a cool re-recording of my favorite Floyd song, “Money” with David Gilmour playing all guitars, bass, keyboards, drums, and vocals himself.
We’ve got a great lineup of marketing experts coming up on Social Geek Radio!
This week Laura Ries, President of Ries & Ries, joins us to discuss trends in branding. Laura is the best-selling author of Battlecry, Visual Hammer, and my favorite marketing book of all time: The Fall of Advertising and the Rise of PR.
And next week we’re thrilled to have Mitch Joel, President of Mirum, on the show to talk tech trends. Mitch is the best-selling author of Six Pixels of Separation and CTRL ALT Delete.
Find us at SocialGeekRadio.com or download from iTunes!
Van Halen
Diver Down
Warner Bros Records
1982
The last VH album before Eddie discovered the synthesizer. This album is 99% guitar and 1% clarinet.
Steve Dahl and Teenage Radiation
Pet Fish Sticks
Hilario Records
1983
The post-Disco Demolition Dahl era…
Who is your company’s best recruiter? Who finds the most talented team members capable of adding to your growth and culture? It could be your HR director, sales manager, or operations chief. Or it could be Mark Zuckerberg.
Jobs! Jobs! Jobs!
Last month saw a nice improvement in US employment numbers. 235,000 new jobs were added and they appear to be higher-paying as well as more likely full-time and permanent compared to those added in recent months and years. Some are calling it the Trump Bump. Another month like this and we’ll call it a trend. When we get to 500,000+ jobs, we’ll call it a boom.
A boom is great. A boom is welcome. But a boom will mean that exceptional candidates will be harder to find for your brand, offices, stores, service centers, franchisees, and locations. How will you bring them in?
The answer, as with many things in business in 2017, is Facebook.
Facebook Jobs
The Facebook Jobs app is slowly rolling out to business pages. If your page has the functionality now, you’ll see the Jobs tab in the recently-cleaned up apps list on the lower left side of the desktop version of your page. Desktop users will see your page’s jobs tab also on the left. Mobile users may find it in the horizontal scrolling apps on the mobile version of your page. But most users will find your job posting not by going to page (because who does that anymore!?) but by hitting the Jobs section in the mobile app where they will see compiled jobs based on their location.
So far most of the jobs I am seeing when I look at my personal Facebook app are for bartenders and food truck operators. This is supposedly only based on geography, but perhaps Facebook is targeting based on my recent posts!
Posting Your Job
If you already have the jobs function, posting is simpler than any job post you’ve even created in your life. First click that Jobs tab on the left to get started. Then click on the green Create Job box.
This takes us to a very simple “Publish a Job Post” area. Calling this “a post” is very smart and enticing; it’s fast, easy, and everyone has created a Facebook post. Like any post, give it a headline, add a photo (or default to your cover photo), put in the basics on the job and you’re done. This is so easy and fun that I think employers will create more jobs just to post more. We’ll call that the Zuck Bump…
But What About LinkedIn?
The Jobs on Facebook section is so easy to use for employers and job seekers that some have questioned the future of LinkedIn. While I support the position that Facebook is steadily replacing everything online, I think there’s plenty of opportunity for LinkedIn users for a long time to come. Some jobs – perhaps those on the higher end of the economic scale – may never appear on Facebook. And if we hit the jobs boom, employers will need to find candidates in multiple places and channels.
The Honeydrippers
“Sea of Love” and “Rockin’ at Midnight”
Es Paranza / Atlantic Records
1984
After Led Zeppelin dissolved, Robert Plant put together a secret lineup of all-stars to record as an R&B and rockabilly act and released these two hit records. I got much more interested in this when I learned the guitarist was Jimmy Page.
Mad Season
Above
Columbia Records
1995
An underrated record from the end of the Grunge era was the only album by Mad Season called Above. This was a side project by members of Pearl Jam, Alice In Chains, and Screaming Trees. This vinyl version was produced as a double album and featured a minor radio hit, “River of Deceit.”
Most Franchises, retail chains, or multi-unit restaurant systems have multiple Facebook pages that are not under the control of the brand or the local operator.
Maybe that former night manager set one up a few years ago. It could be that a customer wanted to check in, but that location wasn’t on Facebook yet so she just created her own location page…complete with a logo from 1982. Perhaps a dismissed employee took revenge by creating a phony page with nasty images.
It’s typically not as malicious as that last example; we usually find pages that were set up then innocently forgotten when the staff member left and now no one remaining can access the page.
We also find, at some point, the CMO who is suddenly haunted by these ghost pages. He or she is terrified by the thought of a customer or stakeholder discovering this abandoned page and thinking poorly of the brand.
Have No Fear
My advice lately to such marketers has been simply: have no fear. Don’t worry about it. In some cases, you may be able convince to Facebook to take down some pages, but for most of these, you will hit a dead end.
The good news is that no one is looking at those pages! What many people still don’t realize is that unless someone is driving traffic to a page, no one really sees it anymore. Very few Facebook users look up pages just to see what’s new on them. If there’s no new content being posted, there’s no new content showing up on anyone’s newsfeed. And, let’s face it, our own newsfeed is all any of us notice!
That rogue page is not really a haunted house that a customer may see as they walk down your brand’s street. It’s more of a junk drawer in a house that no one will see from the sidewalk.
Focus on What You Can Control
Spend your resources – your time and ad dollars – on driving traffic to the pages or places that you want to people to see. Frequent posting of quality content and purchasing of ads coming from your “real” page will far outweigh any ugly, off-message, or duplicate page.
This week on Social Geek Radio we celebrate our 300th Episode! Thanks to all of our guests over the past 7 years for so many great conversations about their innovative marketing and technology.
For this milestone show, we have an inspiring tech entrepreneur joining us to share her fantastic story. Ludwina Dautovic will join us live from Melbourne, Australia to tell us about her latest venture, The Room Xchange!
Please join us each Wednesday night at 8pm ET or download immediately after the show:
Website: http://socialgeekradio.com
iTunes: https://itunes.apple.com/us/podcast/social-geek-radio/id372755526
