#TBT #Vinyl The Beatles At The Hollywood Bowl, 1977 / 2016

13 Oct

the beatles live at the hollywood bowl

the beatles at the hollywood bowl

The Beatles
(Live) At The Hollywood Bowl
Capital Records / Apple Records
Recorded: 1964-1965
Vinyl release: 1977
Digital release: 2016

Usually I go for the vinyl version of any record, but in this case the digital re-release is far superior in audio quality and has several extra tracks.

But reproducing the original cover would have been cool instead of the new cover tying the album to the new Ron Howard documentary, Eight Days A Week.

Social Media Marketing: Beyond the Basics

3 Oct

IFA Women's Franchise Network

 

Chicago! Social Media! Franchising! 

If you’re a marketing pro in Chicago, join us October 13 for an evening of discussion about building social media marketing campaigns for global brands and local customers.

I’m pleased to be on this panel with some top level local talent including:

 

Thursday, October 13
5:30 – 7:30 PM

No Limit Agency
1 Prudential Plaza
130 East Randolph
Suite 1950
Chicago

Register Now!
Cost: $20

Thanks to Cheng Cohen and The International Franchise Association for organizing this event which is sponsored by No Limit Agency!

No Limit Agecny

 

Managing Social Media’s Role in Franchise Sales

19 Sep

facebook and franchising

I’m looking forward to moderating an all-star panel discussing Social Media in Franchise Sales. At the 2016 Franchise Leadership and Development Conference in Atlanta on September 29, we will dive deep into best social media practices for franchise marketing and sales executives. From Franchise Update:

What is Social Media’s role in franchisee recruitment to generate leads, provide validation, get people talking about your brand? This session will help you understand the options and opportunities Social Media offers to help grow your brand.

Facilitator: Jack Monson, Director, Digital Strategy, Qiigo

Panelists: Aaron Goldberg, VP, Franchise Development, ZIPS Franchising; Paul Pickett, CDO, Wild Birds Unlimited; Philip Schram, CDO, Buffalo Wings & Rings

Register Now!

aaron goldberg

 

Aaron Goldberg
VP, Franchise Development
ZIPS Franchising

 

philip schram

 

Philip Schram
Chief Development Officer
Buffalo Wings & Rings

 

paul pickett

 

Paul Pickett
Chief Development Officer
Wild Birds Unlimited

 

jack monson

 

Jack Monson
Director of Digital Strategy
Qiigo

 

 

 

 

 

TBT Vinyl: Talking Heads, Stop Making Sense, 1984

15 Sep

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Talking Heads
Stop Making Sense
Sire Records
1984

 

Great live band made a great live album. That is all.

 

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TBT Vinyl: Rush, Signals, 1982

8 Sep

Rush Signals

Rush
Signals
Mercury Records
1982

 

Rush meets MTV! 

 

Rush Signals Back Cover

Rush Signals Label

Post Every Day on All of Your Facebook Pages

6 Sep

Facebook log eyes

 

In the presentation titled 9 Social Media Best Practices for Franchisors, the practice that is most challenging for some marketers is also my favorite:
 
Post Every Day on All of Your Facebook Pages.

Few argue with the value of good, regular content flowing to their fans’ newsfeeds. And, in case consumers seek and discover your page on their own, my observation is that having a page with nothing new on it in the past two weeks looks like you’re out of business.

But some marketers are challenged by this daunting daily task looming over their content calendars. The reluctance may be caused by a feeling that daily posts are too much for their fans and that it’s just too hard to produce.

 

Too much? No.

With today’s painfully low organic reach, your risk of overserving content to a fan is nonexistent. When only 1% to 10% of your organic posts is actually seen by your fans, your daily posts will rarely hit their news feeds once each week.

Tell any fans who think you post too often the same thing I would tell radio listeners 20 years ago, when they would call my station and complain, “You played that same Pearl Jam song yesterday at 8am and then again at 10pm!” I would respond, “You’re right. THANKS for listening so much! Let me send you a t-shirt!” They may have been an irritated listener (or more likely, one who just wanted to show they caught a perceived flaw). But, to me we had someone who was engaged and listening for 14 straight hours! Now if only they had an Arbitron ratings diary…

 

Too hard? No.

Posting this much can be hard. It’s especially hard if it’s in addition to your current marketing workload or job description (whatever that is). But being too hard is no longer a reason to not do something. I frequently tell friends and groups with whom I speak that it’s now okay to ignore anyone who gives the excuse of not improving because it’s too hard. They will be soon gone from their current position and will no longer block you.

 

Exceptions? Yes.

Are there days when you shouldn’t post at least once? Yes, but it has less to do with the quantity of posts, and more about special occasions when your content is best throttled back. See these suggestions on days to skip posting.

TBT Vinyl: Cheap Trick, In Color, 1977

1 Sep

Cheap Trick In Color Album Cover

Cheap Trick
In Color
Epic Records
1977

My favorite Trick studio album.

 

Cheap Trick And In Black and White Back Cover

Cheap Trick In Color Epic Label

Cheap Trick In Color Gatefold

TBT Vinyl: Rolling Stones, Tattoo You, 1981

25 Aug

Rolling Stones Tattoo You Cover

Rolling Stones
Tattoo You
Rolling Stones Records
1981

Tattoo You was released 35 years ago today. This was my first Stones record; it’s still my favorite.

Rolling Stones Tattoo You Back Cover

 

Rolling Stones Tattoo You Label

TBT Vinyl: Pink Floyd, Dark Side of The Moon, 1973

4 Aug

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Pink Floyd
The Dark Side of the Moon
Harvest Records
1973

Perhaps more than any other album, Dark Side has been re-issued, re-mastered, and re-packaged. Re-releases include Ultradisc, Gold CD, Anniversary edition, Boxed Set,  and 180 Gram Vinyl version.

This is the original 1973 LP version and it’s perfect as it is.

 

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How Your Brand Can Get 10X More Organic Reach on Facebook

26 Jul

smartphone-1445489_1920

 

 

As Facebook organic reach continues to drop, some marketers are completely abandoning all hope of having fans see any unpaid posts.

On Social Geek Radio and on this blog, we’ve recently discussed how Facebook Live is like “old school Facebook reach” (thanks to Nick Powills for that phrase!). But what if you simply want to drive fans to your website, landing page, or blog?

The prevalence of Facebook Live videos is further hurting the organic reach of your shared link. It’s a zero sum game; that great organic reach attained by other brands’ Facebook Live videos will take away from your posts’ reach.

How can we get old-school reach numbers on old-school links?

 

Override the Link

While all organic reach is down, links to posts and pages appear to be doing far worse than photos. Using that to our advantage, we can share a link just as we would share a photo.

Here’s how:  Hold on to that copied link that you would normally paste in the posting area. Instead, select Photo first and upload an appropriate image for the post. You may want to first go to that blog or page and save an image from the page. After you’ve uploaded the photo, now you can paste the link. Add text before that link and you’re done.

I’ve been doing this consistently on pages I am managing over the past few months while also occasionally posting similar links as links on alternate days. My Photo + Link posts are all getting 20% to 45% reach each day! The Link posts are getting 2% to 10%.

The Photo + Link posts get 10 times more reach than the links alone. If you’re doing this now or will being trying it out, I’d love to hear about your results!

 

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