What’s more important: driving traffic to a website or driving traffic into your store?  Increasing some vanity metric or increasing sales? These questions lead to a future filled with successful social media marketing programs for retailers!

My colleague Mike McDowell from Social Joey and I will be speaking about The Future of Social Media in Retail on August 21 at #RTOWorld18 in St Louis.

We’ll share today’s best practices and results from brands, franchises, and small businesses as well as tomorrow’s tactics for which retailers need to plan. We’ll cover:

• Facebook posting – how often, from where, and what types of content
• Facebook Ads – boost or create stand-alone ads?
• Instagram posting for local retailers
• Using Facebook Messenger as an ad network and as a customer service channel
• Who should be conducting your social orchestra?

If you’re attending this awesome conference hosted by APRO and TRIB Group, please join us on Tuesday afternoon for this presentation and conversation!