Tag: Social Joey

The Future of Social Media in Retail

RTO World

 

What’s more important: driving traffic to a website or driving traffic into your store?  Increasing some vanity metric or increasing sales? These questions lead to a future filled with successful social media marketing programs for retailers!

My colleague Mike McDowell from Social Joey and I will be speaking about The Future of Social Media in Retail on August 21 at #RTOWorld18 in St Louis.

We’ll share today’s best practices and results from brands, franchises, and small businesses as well as tomorrow’s tactics for which retailers need to plan. We’ll cover:

  • Facebook posting – how often, from where, and what types of content
  • Facebook Ads – boost or create stand-alone ads?
  • Instagram posting for local retailers
  • Using Facebook Messenger as an ad network and as a customer service channel
  • Who should be conducting your social orchestra?

If you’re attending this awesome conference hosted by APRO and TRIB Group, please join us on Tuesday afternoon for this presentation and conversation!  

 

 

 

 

 

 

 

 

Social Geek: Twice Per Week!

Liane Caruso

Last week I took a leap forward with the Social Geek Radio podcast. I will be hosting TWO shows per week.

I have recently met so many interesting marketers and franchise industry pros with fascinating stories that one show per week just isn’t enough! And I have a few other people to thank for inspiring me to take Social Geek Radio Season Nine to the next level:

THANKS to my new team at Social Joey for feeding my brain with all kinds of new ideas that are ripe for podcast discussions. The founders of Social Joey remind me that the most important thing in any business is the serve your audience and customers. I hope I am providing some value to anyone who listens.

THANKS to the three smartest digital marketers I know: Mike McDowell, Liane Caruso, and Jim Buckley. These three keep me informed (and honest!) about the latest trends in social media, digital marketing, and franchise marketing.

Mike, Liane, and Jim will be a big part of the new Social Geek Radio as regular contributors, alias The Digital Marketing All-Stars. Any success I’ve had in life or business is due to surrounding myself with the best and brightest people. I could not be more fortunate to have such great friends who are willing to jump into these conversations and keep it fun.

Lastly, THANKS to Mark Zuckerberg and Facebook for always giving us something new and controversial to discuss.

Check out the latest show where we analyze last week’s Zuckerberg testimony and make some predictions on Facebook’s future!