Marketing Budgets to Meet Changing Consumption

#FCMCon

 

 

Franchise Consumer Marketing Conference

I’m thrilled to be moderating a timely panel at next week’s #FCMCon titled, Build Your Budget to Meet the Customer’s Changing Consumption.

Joining me are two Rock Stars in the franchise marketing space who will share their ideas and experiences in building marketing budgets with an eye on changing consumer media consumption:

Terri Snyder is the EVP, CMO, and Board Member at Checkers & Rally’s and has an impressive history of leading marketing at franchise and global brands such as Dominos, Pizza Hut, and TGIFridays. I had the pleasure of interviewing Terri recently for my Social Geek Radio podcast and found her insights and trend-spotting abilities in the restaurant space to be second to none!

Sally Facinelli is the Vice President of Strategic Growth at Silvercrest Advertising and has been working in franchising for 22 years. Growing hundreds – if not thousands – of franchise brands and businesses means Sally will have fantastic ideas to share on marketing budgets in this changing space.

Please join us on Wednesday, June 20 at 3pm at the Intercontinental Hotel in Buckhead in the Hope 1-2 rooms. For more details or to register for the conference, please check out Franchise Consumer Marketing Conference.

 

Pre-Game with the WFN!

On the eve before the FCMCon, the Atlanta Chapter of The IFA Women’s Franchise Network is hosting an event that you won’t want to miss. The topic is “Training within Franchise Systems”, the speakers are excellent, and the networking opportunities will be fantastic!

The Atlanta WFN is the biggest and best chapter in the nation with an executive team that puts together great educational programs and community service events all year!

Get details and register now. See you there!

WFN Atlanta

New York Playlist

New York Playlist

 

The most important part of any travel for business or pleasure is planning out the proper soundtrack for your trip. With the 2018 International Franchise Expo starting this week, I wanted to share my playlist of my favorite songs by New York artists, recorded in New York, or about New York.

  1. Love Supreme – John Coltrane
  2. Take The A-Train – Duke Ellington
  3. Blue Monk – Thelonius Monk Trio

I can’t decide on which classic jazz song should lead off. I settled on all three of these.

 

  1. Pennies from Heaven – Louis Prima

Face it, when you set foot in New York, you feel as excited and sugared-up as Buddy in Elf.

 

  1. New York, New York – Frank Sinatra

I don’t really like this particular song, but I feel like I must include it.

 

  1. Piano Man – Billy Joel

This song always painted such a perfect a picture of an old piano bar in the city. I can smell the beer on the microphone.

 

  1. Personality Crisis – The New York Dolls
  2. Psycho Killer – Talking Heads
  3. I Wanna Be Seated – The Ramones
  4. One Way or Another – Blondie

If I could go back in time, I would go straight to 1977 at CBGB.

 

  1. Shattered – Rolling Stones

Bite the Big Apple…

 

  1. New York Groove – Ace Frehley

Great tune! That is all.

 

  1. Angela – Bob James

Soft jazz song that you will recognize as the theme to the gritty NY sitcom Taxi.

 

  1. In The City – Joe Walsh

More theme music – this time from the cult classic film The Warriors!

 

  1. Double Fantasy – John Lennon

I can’t choose just one song from this album that defines New York City for me.

 

  1. Fairytale of New York – The Pogues with Kristy MacColl

Yes, it’s a Christmas song. But it also paints an amazing picture of New York City. It’s beautiful & ugly as well as sad & happy all at the same time.

 

  1. Unplugged in New York – Nirvana

Recorded in New York but not really a NY record. It’s the best live album ever, so I just look for any reason to put it on any list.

 

  1. New York Minute – Don Henley

Layers and layers of good stuff here.

 

  1. The Great American Nightmare – Rob Zombie

It’s been the theme to The Howard Stern Show for 20 years. That’s pretty New York.

 

  1. New York State of Mind (Live) – Billy Joel

Two Billy Joel songs on this list? Yep.

And, go for the live broadcast version from the post-911 televised Tribute to Heroes concert.

 

 

And for those wondering where Bon Jovi and Bruce Springsteen are … I’m sorry, I just can’t.

 

 

Social Geek: Twice Per Week!

Liane Caruso

Last week I took a leap forward with the Social Geek Radio podcast. I will be hosting TWO shows per week.

I have recently met so many interesting marketers and franchise industry pros with fascinating stories that one show per week just isn’t enough! And I have a few other people to thank for inspiring me to take Social Geek Radio Season Nine to the next level:

THANKS to my new team at Social Joey for feeding my brain with all kinds of new ideas that are ripe for podcast discussions. The founders of Social Joey remind me that the most important thing in any business is the serve your audience and customers. I hope I am providing some value to anyone who listens.

THANKS to the three smartest digital marketers I know: Mike McDowell, Liane Caruso, and Jim Buckley. These three keep me informed (and honest!) about the latest trends in social media, digital marketing, and franchise marketing.

Mike, Liane, and Jim will be a big part of the new Social Geek Radio as regular contributors, alias The Digital Marketing All-Stars. Any success I’ve had in life or business is due to surrounding myself with the best and brightest people. I could not be more fortunate to have such great friends who are willing to jump into these conversations and keep it fun.

Lastly, THANKS to Mark Zuckerberg and Facebook for always giving us something new and controversial to discuss.

Check out the latest show where we analyze last week’s Zuckerberg testimony and make some predictions on Facebook’s future!

 

 

 

What’s Your Story?

whats your story

 

Social Geek Radio wants to hear your story!

Do you have a great story about your brand, marketing strategy, or use of technology? We would love to talk to you on the number one podcast in the franchise space!  

Every week, we interview marketing, tech, and franchise industry leaders sharing their brands’ stories and views on trends in their space. Want to join us?

Click here to share your story with Social Geek Radio or email me directly at socialgeekradio@gmail.com!

 

 

 

 

 

 

 

 

7 Things to Do NOW to Prep for #IFA2018

International Franchise Association 

Who else loves the week before the big annual conference in your industry? It’s the time to connect with old friends, reach out to new ones, and plan on meeting potential business partners. For me, this week is all about preparing for The International Franchise Association’s Annual Convention. Here are a few tips to have a great show!

 

1. Reach out NOW. The networking before the show can be as fun and productive as the networking at the show. Pick up the phone or send message today and get on someone’s radar before you both arrive.

 

2. Pack your business cards. Far too often I hear people at conferences say, “Oh, I forgot cards.” Sure, everyone can connect via email, text, Facebook, or LinkedIn after they converse. But be memorable in the moment and hand the person with whom you’re networking a physical card.

 

3. Listen to this week’s Social Geek Radio. Shameless plug #1: on this week’s show, my colleague Liane Caruso from Qiigo and I will deal out our top picks of events at IFA2018.

 

4. Plan your sessions and roundtables. There are so many speakers and panels that you want to hear that you should plan ahead to optimize your time. Shameless plug #2: please join me at the Roundtables that I have the privilege to facilitate:

  • Sunday in the Marketing Summit, we’ll be talking about Franchise Development and Social Media.
  • Tuesday morning in the Business Solutions area, we’ll be talking about Best Practices for Facebook Ads with my co-facilitator Matt Kurwoski, COO of Soccer Shots.

 

5. Download the App. A good way to keep track of your schedule, track the exhibitors you need to see, and synch your calendar is by using the official IFA Events app.

 

6. Check out Deb Evans’ videos. Deb has spent the last few weeks interviewing IFA members to find out what their plans for the convention are and what they’re most excited about doing there.

 

7. Pack comfortable shoes. I had the pleasure of visiting the Phoenix convention center and the surrounding hotels in November. Be ready to walk, and perhaps walk many blocks depending on which of the official conference hotels you booked!

 

 

5 Tips for Networking After a Conference

name tag

We’ve read many articles and posts with tips on maximizing our networking at or before an industry conference. But what do you do after a conference to follow-up with the people you just met?

Most people have two go-to moves: send an email or invite them to connect on LinkedIn. Here are five ideas that expand on those two moves that might make networking with you more appealing:

 

1. Connect on LinkedIn with a personalized note.
The personalized notes you add to LinkedIn invitations now look like LinkedIn Messages when received. Until recently, these notes were not as easily noticed. When users made the exodus to the LinkedIn mobile app, they didn’t see the notes at all. But now your recipient will receive an alert that he or she has a message making the customized notes are even more important.

 

2. Change the timing of your email
Everyone sends a follow-up email the Monday after a conference. Why not connect the same day? Show the person you met that they are still top of mind later in the day or evening. If you can’t send a note while at the show, how about waiting one week? If there’s a real connection there, it’s worth waiting.

Either way, avoid getting lost in all the Monday morning emails and fires.

 

3. Hand-written note
My new “old” favorite. Emails, texts, and LI messages are quick and easy. For the most important new connections, take the time to write a note by hand and mail it. Your new contact will love receiving real mail.

 

4. Phone call
Pick up the phone when possible! But, when they don’t answer, don’t leave a voicemail. This is when you should send the email. No one wants to wade through their voicemail to hear your message. No one.

 

5. Share on Social
Share your pics from the event, the organizers’ links to handouts, or other sharable content immediately after the show. Use the conference’s hashtag so more people find the posts. Other attendees will find this helpful!

Last week on Social Geek Radio, Deb Evans and I discussed this topic in connection with some recent franchise conferences we attended. Please listen here or download on iTunes!

 

Franchise Conference Calendar

Tis the season for conferences in the franchise space! Here are some excellent opportunities in the coming months for CEOs, marketing & sales executives, and others to learn about innovations and network with peers:

  

Springboard
FisherZucker / Fishman PR / Entrepreneur
Philadelphia
September 25-27

 

Franchise Leadership and Development Conference
Franchise Update Media
Atlanta
October 11-13

 

Franchise Innovation Conference (aka FranTech)
International Franchise Association
San Diego
October 18-20

 

Franchise Expo West
MFV Expositions
Los Angeles
November 2-4

 

Emerging Franchisor Conference
International Franchise Association
Phoenix
November 6-8

 

Please let me know if you’ll be at any of these great conferences.

I would love to connect!

Jack@Qiigo.com

 

 

Save Local Business

Franchise Action Network

 

I’m looking forward to heading to Capitol Hill next week to join some old friends and new ones in speaking with legislators about issues affecting local businesses.

One of the topics will be the Save Local Business Act which seeks to protect workers and small business owners from recent government overreach and confusion. Here are some links to information about the event and background on the topics:

 

Please let me know if you’re attending – let’s connect!