Tag Archives: Marketing

The Fate of Email: Who Is Reading It?

18 Jan

 

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A long time ago in a place far away, the phone rang and you answered it. You actually ran to the phone. Then came answering machines, which took away the peril of running to the phone. Then came caller ID, which filtered out any unwanted conversation. Now every phone has a big red DECLINE button and it’s amazing that anyone ever answers your call.

Your email is now in the same danger. 15 years ago people were excited to hear “you got mail,” read it, and dashed off a reply immediately. Now they see most email as some fresh hell that will steal their time .  

If you’re using tracking software to see the open rates of your emails, you are amazed at the number of people who just don’t open any email. If you’re not using tacking software, let me quite bluntly update your on your email effectiveness right now:

Did they get the email? Yeah, they got it.
Did they open it? Probably not.
Will they reply? Probably not, unless they need something from you!

Mass email marketing service providers will tell you that email is still the most important and efficient way to get your message to your audience, customers, and other consumers. But will it actually be read?

Here are a few tips to increase the likelihood of your message being read:

  1. Make your email like a text. Put the entire question in the subject line. It can be read on any phone, so even if they don’t open, they will see your message. If they don’t respond, then that’s another issue.
  2. If you do put your question or request in the body of an email, don’t make it any more than 2 or 3 sentences. That’s all that will be read anyway.
  3. Use tracking software to see which of your colleagues never open your emails. For those culprits, you will need to text them, or perhaps even pick up the phone and surprise them!

 

 

 

 

 

 

 

5 Things To Stop Saying if You’re in Marketing, PR, or Communications

13 Mar

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Marketers and Communicators are as likely as anyone to fall into the bad habit of using trendy slang that makes them sound unprofessional. But, for those of you in these fields, your words are your tools (and weapons)!

So use your big boy words if you’re a dude, cut the vocal fry if you’re a grrrrl, and communicate more effectively by cutting these annoying words and phrases out of your vocabulary.

 

1. “Ummmmm…”
I don’t mean “um” as a mid-sentence pause. Most people say that. I mean don’t use “um” to start a sentence and to show disagreement with the topic at hand.  This is manufactured hipster awkwardness. And speaking of awkwardness…

 

2. “Awkward!”
No explanation of this is needed. The next grown man who says this in a high pitch in my presence will get punched in the throat.

 

3. “Yeah yeah yeah yeah yeah”
When you agree with someone, just say “yeah”. “Yes” would be better. “Yeah yeah yeah yeah” tells the person that you really mean “Yeah, I agree, now shutup already.” 

 

4. “Right right right right right”
See #3

 

5. “The Ask”
Stop using the word ASK as a noun. It’s a verb.  There are many nouns that you could use instead including requirement, proposition, request, demand, investment, and question. These words may stop you from sounding like an empty suit.

 

Outcome-Based Marketing – John Leavy

14 Jul

If you’re in or near Chicago next Tuesday, July 19, I suggest attending a special presentation by PRSA Chicago: New Rules of Marketing presented by marketing leader John Leavy.

John Leavy

I recently devoured his latest book, Outcome-Based Marketing. It’s a fascinating guide for all communicators and marketers to growing any business via the web.

 

Date: Tuesday, 7/19
Time: 11:30am

Place: Maggiano’s , 516 North Clark, Chicago

 

33 Mind-Blowing Ideas from Today’s Top Marketers – Free ebook

7 Feb

 A month or so ago, Brett Duncan of Marketing In Progress started compiling marketing ideas “that will make a huge difference to entrepreneurs in 2011.”  The result is a fantastic e-book that Brett is sharing for free (!) and features 33 different authors with practical advice and through-starters. Thanks to Brett for including my thoughts on Localized Social Media (see page 41)!
 

 
Marketing Ideas

Marketing Ideas Download

New Header Design

18 Nov

I want to take just a moment to thank my friend Stan Phelps for designing a new header pic for this blog. Stan is the EVP at Synergy Events who I met at the recent PRSA conference in San Diego. He did a nice job of taking my probably poorly described idea of what I was trying to do on this blog and made it look exactly like it did in my head!
 
You should also check out Stan’s marketing blog and be sure to ask him about “Marketing Lagniappe”!

 

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