Keep your brand’s YouTube or Facebook videos short. 5 minutes is plenty. 3 minutes is better. 1 minute is better yet!
Most people don’t have the bandwidth – literal or figurative – to watch more than 5 minutes. The majority of potential viewers would watch on their phones and may not have fast wi-fi. Long or slow video is the easiest way to get your video skipped!
A term we will stop using someday: MOBILE.
I’m not sure what mobile means now except that you’re not sitting in a cubicle working on a 486 desktop.
Aside from that old gem, isn’t everything mobile? And why are we so amazed by statistics like:
40% of YouTube traffic is now mobile.
What does that even mean? Big deal. We’re supposed to be impressed by a jump from 25% to 40%? If we’re counting tablets as mobile, 40% seems really low.
I wrote part of this post on an iPhone while sitting at my kitchen table. I wrote the rest on a laptop while sitting at O’Hare. Which is more “mobile”?
As we’re winding down the summer and gearing up for a big retail season, I thought I would share my presentation from Franchise Social Media Camp (FranCamp) from back in May. The topic was leveraging social platforms for Franchise systems.
One slide (#6) that lead to some good discussions with attendees is the view of social platforms compared to your franchisees’ stores. Think of it as a map. What platforms are you using as roads to get to other platforms? And, more importantly, what’s the route to get foot traffic in the stores? Are you sharing links on Twitter to draw consumers to an app on Facebook for coupons that drive store traffic? Are you using Google+ or Facebook start a discussion and then sharing video that lives on YouTube that has a great call to action? There are many more combinations than there are platforms! Remember, some channels may be a better or faster route for your customers than other routes.
<div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/JackMonson/francamp-2012″ title=”FranCamp 2012″ target=”_blank”>FranCamp 2012</a> </strong> from <strong><a href=”http://www.slideshare.net/JackMonson” target=”_blank”>JackMonson</a></s
Think about how Communicators and PR professionals used video ten years ago…Video News Releases…B-Roll provided to broadcasters, Satellite Media Tours…Those tactics were as effective as possible at the time in telling your brand’s or organization’s story but still hit-and-miss in nature and a demanded huge resources.
Now think about the changes in communications in the past ten years. Not only has new technology forced us to change, but also forced a major shift in how people (not targets!) want to see your story.
We’ve moved from audiences to communities, from broadcasting to engaging, and from telling to sharing.
Video is arguably the most powerful way to share, engage, and be a part of any community. How are you using it to tell your story?
PRSA Chicago is hosting a panel discussion on March 20 with 3 pros who will share their experience as well as tips and tactics to help you make videos the most effective tools on your workbench.
Our panelists include:
Gregory Lipman, Senior Vice President, Digital Content Director, Edelman Digital
Ed Lamoureaux, Senior Vice President, WestGlen Communications
Clifton O’Neal, Senior Director of Communications, TransUnion
When: Tuesday, March 20, 11:30 a.m. – 1:30 p.m.
Where: Maggiano’s Little Italy, 516 North Clark Street, Chicago
Event Registration: Member, $37.00/NonMember, $45.00/Student, $37.00
Sponsored by MSL Chicago
Social Geek Blog 