I am sharing this presentation of best practices in using social media, specifically Facebook, to drive local traffic to local retail stores, restaurants, and outlets.
This is part of Engage121 and our clients’ ongoing work not only to grow clients’ communities and engage new customers, but also to generate new consumer leads. This is done via our successful formula of engaging organic posts and advertising placement!
As we’re winding down the summer and gearing up for a big retail season, I thought I would share my presentation from Franchise Social Media Camp (FranCamp) from back in May. The topic was leveraging social platforms for Franchise systems.
One slide (#6) that lead to some good discussions with attendees is the view of social platforms compared to your franchisees’ stores. Think of it as a map. What platforms are you using as roads to get to other platforms? And, more importantly, what’s the route to get foot traffic in the stores? Are you sharing links on Twitter to draw consumers to an app on Facebook for coupons that drive store traffic? Are you using Google+ or Facebook start a discussion and then sharing video that lives on YouTube that has a great call to action? There are many more combinations than there are platforms! Remember, some channels may be a better or faster route for your customers than other routes.
<div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/JackMonson/francamp-2012″ title=”FranCamp 2012″ target=”_blank”>FranCamp 2012</a> </strong> from <strong><a href=”http://www.slideshare.net/JackMonson” target=”_blank”>JackMonson</a></s
Social Geek Blog 