Tag: Edelman

PRSA Chicago PR Agency Leaders

   

I’m looking forward to moderating a panel of the Public Relations industry’s top agency leaders. These top industry executives will address current PR challenges and opportunities in a wide-ranging roundtable discussion. Our leadership forum is one of the most popular PRSA Chicago Chapter events held each year and is back by popular demand!

Issues to be discussed and debated include social, political, economic, and cultural trends affecting the practice of PR in agencies and companies including: 

• The Communications role within the marketplace and current economy
• Issues that are critical to all in the C-suite, especially in driving economic growth
• New insights and innovations that agencies should provide clients
• How do forward-thinking agency leaders stay in front of clients’ needs?
• Predictions for the rest of 2012 and 2013!


Our panelists for the program are: 



Rick Murray, President, Edelman


Patti Temple Rocks, Managing Director, GolinHarris

Bill Zucker, Midwest Director, Ketchum

Susan Howe, President, Weber Shandwick

Maxine Winer, Senior Partner and General Manager, Fleishman-Hillard

Erica Swerdlow, Midwest Market Leader / Managing Director at Burson Marsteller

Claire Koeneman, Executive Vice President, Hill+Knowlton Strategies


Moderated by Jack Monson, Vice President, Engage121

 

Register now for this September 18 PRSA event in Chicago!

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The State of Video in the Social Media World

PRSA Video

Think about how Communicators and PR professionals used video ten years ago…Video News Releases…B-Roll provided to broadcasters, Satellite Media Tours…Those tactics were as effective as possible at the time in telling your brand’s or organization’s story but still hit-and-miss in nature and a demanded huge resources.

Now think about the changes in communications in the past ten years. Not only has new technology forced us to change, but also forced a major shift in how people (not targets!) want to see your story.

We’ve moved from audiences to communities, from broadcasting to engaging, and from telling to sharing.

Video is arguably the most powerful way to share, engage, and be a part of any community. How are you using it to tell your story?

PRSA Chicago is hosting a panel discussion on March 20 with 3 pros who will share their experience as well as tips and tactics to help you make videos the most effective tools on your workbench.

Our panelists include:

 Gregory Lipman, Senior Vice President, Digital Content Director, Edelman Digital

Ed Lamoureaux, Senior Vice President, WestGlen Communications

Clifton O’Neal, Senior Director of Communications, TransUnion

 

When: Tuesday, March 20, 11:30 a.m. – 1:30 p.m.

Where: Maggiano’s Little Italy, 516 North Clark Street, Chicago

Event Registration: Member, $37.00/NonMember, $45.00/Student, $37.00


Sponsored by MSL Chicago

PRSA Chicago Update

Thanks to all participants in PRSA Chicago’s September luncheon with Chicago agency leaders. I enjoyed moderating this panel of our city’s communications leaders and appreciate the excellent questions asked by attendees and via Twitter, LinkedIn, Facebook, and this blog. Edward Bury wrote an excellent summary of the discussion here on his PR Dude Blog.

L-to-R: Jack Monson, Engage121; Rick Murray, Edelman; Maxine Winer, Fleishman-Hillard; Bill Zucker, Ketchum


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Public Relations Agency Leaders Roundtable

 

PRSA Chicago

I’m looking forward to moderating a panel of the Public Relations industry’s top agency leaders. We will address current PR challenges and opportunities in a wide-ranging roundtable discussion. This leadership forum is one of the most popular Chicago Chapter events held each year and is back by popular demand!

Issues to be discussed and debated include social, political, economic, and cultural trends affecting the practice of PR in agencies and companies including:

• Predictions for 2012

• The Communications role within the marketplace and current economy

• Issues that are critical to all in the C-suite, especially in driving economic growth

• New insights, solutions, and strategies under the label of innovation that agencies provide clients

• How do forward-thinking agency leaders stay in front of clients’ needs?


Our panelists for the program are: 



• Susan Howe, President – Chicago, Weber Shandwick


• Bill Zucker, Midwest Director, Ketchum 


• Rick Murray, President, Edelman
 Chicago

• Maxine Winer, Senior Partner & GM, Fleishman-Hillard

 • Moderated by Jack Monson, Vice President, Engage121, Inc.

Register Now

5 Awesome PR Innovations – PRWeek Awards

PRWeek Awards

The PRWeek Awards winners will be announced tomorrow in New York including PR Innovation of the Year. 
I have been working on the development of MatchPoint for the past year and want to congratulate everyone on the team for the nomination.  

  
All Nominees for PR Innovation of the Year:

Edelman and American Thoracic Society The TB Advocacy Toolkit  

Ketchum The Ketchum Media Optimizer: Adding Discipline to the PR Discipline  

Ketchum Virtual Meeting Mashups – Reinventing Online Events
 
Waggener Edstrom Worldwide What’s on Your Mind? Now Anyone Can Decipher Twitter Discussion with the Help of twendz!  

eNR Services, Inc. and MatchPoint MatchPoint for PR  
 

Best of luck to everyone and I look forward to speaking with you at the Awards!

MatchPoint: Finalist for PR Innovation of the Year at PRWeek Awards

 

I am pleased to pass along the good news that MatchPoint has been nominated for The PRWeek PR Innovation of the Year Award!

Full disclosure: I’m a member of the development team for MatchPoint.  Additional disclosure: I am freakin’ thrilled about this!

 
A tip of the hat to all nominees:

Edelman and American Thoracic Society The TB Advocacy Toolkit

Ketchum The Ketchum Media Optimizer: Adding Discipline to the PR Discipline

Ketchum Virtual Meeting Mashups – Reinventing Online Events

Waggener Edstrom Worldwide What’s on Your Mind? Now Anyone Can Decipher Twitter Discussion with the Help of twendz!

eNR Services, Inc. and MatchPoint MatchPoint for PR

 
Saying it’s an honor just to be nominated along with these top global PR agencies is not just an old cliché in this case. I cannot think of a previous year where any non-agency PR application, software, or service was nominated for PR Innovation of the Year.  

See you at the PRWeek Awards  on March 11 in NYC!