PRSA Chicago – October Political Panel

 

PRSA Chicago October   
Wow, last night was an exciting presidential debate and I‘m looking forward the continuing discussions – and maybe some arguments – as the season heats up! Locally I am pleased to share with you an event organized by Chicago PR executives David Rudd and Glenn Eden with an all-star line-up of Chicago political leaders.

On October 16 – the day of the next presidential debate – PRSA Chicago teams with Weber Shandwick and The Axis Agency to fire up a discussion with political experts who will offer their perspectives on the changing face of voter opinion.    

Our panel includes:

Laura Washington, Sun-Times columnist and ABC-7 Chicago political analyst


Ann Liston, Political strategist


Chris Robling, Principal, Jayne Thompson & Associates


Alderman Proco Joe Moreno, 1st Ward, Chicago

Moderated by Armando Azarloza, President, The Axis Agency

 Topics:

Issues to be discussed and debated include social, political, economic, and cultural trends affecting voters during the 2012 election, including:

– How candidates battle for top-of-mind messages

- How social media has changed the topic of discussion for voters

– How candidates compete for attention from a diverse population

– Variables that have shaped the race for the White House
– How voters view the election from an online perspective

Click here to register!

When: Tuesday, October 16,
11:30 a.m. – 1:30 p.m.
Where: Maggiano’s Little Italy, 516 North Clark Street, Chicago
Event Registration:
Member, $37.00/Non-Member, $45.00/Student, $37.00

Thank you Weber Shandwick and The Axis Agency for their organization of the event.

 


 

PRSA Chicago PR Agency Leaders

   

I’m looking forward to moderating a panel of the Public Relations industry’s top agency leaders. These top industry executives will address current PR challenges and opportunities in a wide-ranging roundtable discussion. Our leadership forum is one of the most popular PRSA Chicago Chapter events held each year and is back by popular demand!

Issues to be discussed and debated include social, political, economic, and cultural trends affecting the practice of PR in agencies and companies including: 

• The Communications role within the marketplace and current economy
• Issues that are critical to all in the C-suite, especially in driving economic growth
• New insights and innovations that agencies should provide clients
• How do forward-thinking agency leaders stay in front of clients’ needs?
• Predictions for the rest of 2012 and 2013!


Our panelists for the program are: 



Rick Murray, President, Edelman


Patti Temple Rocks, Managing Director, GolinHarris

Bill Zucker, Midwest Director, Ketchum

Susan Howe, President, Weber Shandwick

Maxine Winer, Senior Partner and General Manager, Fleishman-Hillard

Erica Swerdlow, Midwest Market Leader / Managing Director at Burson Marsteller

Claire Koeneman, Executive Vice President, Hill+Knowlton Strategies


Moderated by Jack Monson, Vice President, Engage121

 

Register now for this September 18 PRSA event in Chicago!

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Public Relations Agency Leaders Roundtable

 

PRSA Chicago

I’m looking forward to moderating a panel of the Public Relations industry’s top agency leaders. We will address current PR challenges and opportunities in a wide-ranging roundtable discussion. This leadership forum is one of the most popular Chicago Chapter events held each year and is back by popular demand!

Issues to be discussed and debated include social, political, economic, and cultural trends affecting the practice of PR in agencies and companies including:

• Predictions for 2012

• The Communications role within the marketplace and current economy

• Issues that are critical to all in the C-suite, especially in driving economic growth

• New insights, solutions, and strategies under the label of innovation that agencies provide clients

• How do forward-thinking agency leaders stay in front of clients’ needs?


Our panelists for the program are: 



Susan Howe, President – Chicago, Weber Shandwick


Bill Zucker, Midwest Director, Ketchum 


Rick Murray, President, Edelman
 Chicago

Maxine Winer, Senior Partner & GM, Fleishman-Hillard

 • Moderated by Jack Monson, Vice President, Engage121, Inc.

Register Now

Social Media Trends: What’s Ahead?


I am looking forward to moderating a terrific panel in Chicago on June 21. PRSA Chicago will present some of the city’s top agency leaders working in Social Media discussing “Social Media Trends: What We Know Now and What’s Ahead”.

These agency executives will share what’s hot with their wide variety of b-to-b and b-to-c clients and what all PR professionals should be doing right now to stay on top of the social wave. Speakers include:

Adam Keats, SVP Interactive, Emerging and Social Media Marketing, Weber Shandwick
@akeats

Mike Pilarz, Manager, Technology Practice, Burson-Marsteller and Co-Founder of Social Media Breakfast Chicago
@mikepilarz

Glenn Raines, CEO, Social Media Moves
@socialmoves

Moderated by Jack Monson, VP, Engage121
@jackmonson

If you’re able to join us, please bring questions to the event and be ready to participate in-person, via The PRSA Chicago Fan Page, and on Twitter (hashtag: #prsachicago).

….
When
Tuesday, June 21, 2011 11:30 AM  –  1:30 PM

Where
Maggiano’s Little Italy
516 North Clark Street
Chicago, IL 

Attire
Business Attire

Fees
Member  $37.00
NonMember  $45.00
Student  $37.00
NOTE: Walk-in registrants will be charged an additional $5 per person.

Sponsored by GolinHarris

 

PRSA Chicago

 

 

 

 

5 Tips for PR Pros Using Social Media Tools

Thanks to Stephanie Krol and PRSA Chicago for inviting me to participate in the discussion “Making Communications More Effective with Social Media Tools” along with these all-star panelists: 

MJ Tam, ChicagonistaPRSA Chicago
Rick Wion, McDonald’s
Reid Lappin, VOKAL Interactive
Adam Keats, Weber Shandwick
Gini Dietrich, Arment Dietrich
 
For anyone who couldn’t make it to the event, here are a few of my points regarding social media tools for use specifically by PR professionals:
 

1. As PR practitioners, it is your duty to learn how existing and new tools can help your clients. No more saying “I just don’t have time to keep up!”
 

2. Use and learn new Social Media tools before your clients or executives do. What is an expert? Frequently, it’s someone who just has a jump on the information. 
 

3. As you learn about a new social media platform or tool, sign up and try for a minimum of 30 days. You may find that it has little use for you personally but it may be a useful channel for your brand or clients to engage stakeholders and customers. In any case, 30 days will give you enough of a history to be able to intelligently advise clients about including this new tool in their tool box.
 

4. Take some time to reevaluate your personal usage of Facebook, Twitter, Foursquare, and any other platforms. I’ve spoken with many PR pros who still think they should a) trust privacy settings and 2) not connect with clients or bosses. I find that to be extremely narrow-minded and misses opportunities.
 
If posting personal material that your clients should not see is more important than making a deeper business connection, than perhaps you’re in the wrong business. Stop worrying about privacy settings – which need to be changed on Facebook constantly – and be transparent!
 

5. What’s the Future of Social Media? All of the panelists agree that the future is mobile. I add that the future is mobile and local. Users are flocking to mobile app versions and it’s time for your brand to engage customers at the local level.
 
Think about how PR can deliver results not by just Tweeting about the brand on a global or national level, but also by keeping friends, fans, and customers informed about events happening at each outlet, store, location, or community.

Making Communications More Effective with Social Media Tools *UPDATED 4/23/10*

PRSA Chicago

 
 
In Chicago? Near Chicago? Want a good excuse to come to Chicago???
 
Please join us on Tuesday, April 27, when the Chicago Chapter of PRSA presents: “Making Communications More Effective with Social Media Tools.” Register here!
 

I am excited about being a panelist discussing how social media tools can help you engage all audiences along with these fine folks:
 
Adam Keats
@akeats
Senior Vice President, Weber Shandwick
 
Reid Lappin
Partner and founder, VOKAL Interactive
 
Jack Monson
@jackmonson
Vice President, eNR Services
 
MJ Tam
@mjtam
Editor, Chicagonista
 
Rick Wion
@rdublife (personal) and @mcdonalds (McDonald’s)
Director of Social Media, McDonald’s
 
Gini Dietrich (moderator)
@ginidietrich
CEO,  Arment Dietrich, Inc