Many people used Facebook for a quite a while before using Twitter. For many, this may have created a misunderstanding that Twitter works the way Facebook works: you post content and people with whom you’re connected will see it in their feed. Sure, it can work like that (and does for those who follow only 100 or so people). But here’s the little secret that none of your followers will tell you…
How Twitter Really Works:
1. You post content and none of your followers read it.
What?!? They don’t read it!?! At all?!? Hold on, it’s about to make sense.
2. Then, when anyone, follower or not, searches for a name, keyword, topic, or hashtag, they see your content.
So when we all say great content is key, we’re not kidding. High quality, high value, interesting content – with an attractive headline or catchy wording – is much, much more important on Twitter than your number of followers. Remember, all of those followers aren’t really reading everything you write. Sure they say they are, but Tweeps are nice like that.
More to think about: RTs not only matter, but also perhaps are the most important thing besides quality of content. We used to think about RTs as a great way of your content getting shared into new groups of people and communities. But, no one is reading all of your followers’ Tweets either. Or your followers’ followers’ Tweets. But, once again, it’s all about search. If anyone searches about your topic and sees multiple RTs pop up with your content, I’m betting that it will get read and your links will get clicked more often than if it only shows up once.
So, remember these Twitter points:
Interesting content = Most Important
Searchable Tweets = Very Important
RTs of yours = Important
Number of followers = Not so much…