When debating what is the greatest film of all time, the only question for me is “Part 1 or Part 2?”
Of course I refer to The Godfather. In both parts, the Consigliere had an important role in mapping out plans for the future and giving advice (some taken, some not) for the next move.
I have written on this blog many times about my dislike of terms like Social Media Expert, Guru, Ninja, and Maven. But lately I like Consigliere: a trusted advisor to the Boss.
As your unofficial Consigliere, I can tell you this: In social media marketing right now there are too many Fredos and not enough Michaels.
1. Don’t be a Fredo
Be bold, be strong, and be smart. You may have a good heart but that will still get you passed over. Most importantly, never take sides against the organization.
2. But don’t be a Sonny either
Saying what you think at the wrong time may result in tragedy for your boss and your hotheaded carelessness will lead to your own demise.
3. Be a Michael, to a point
Be fearless and innovative, yet patient enough to act at the perfect time. But when you want to get out of a bad situation, don’t let them pull you back in!