3 thoughts on “Local Social, Part 2: The Agency Menace

    1. Jack, I totally agree, it’s laziness but it’s also controlling! Years ago when social media was new, I could almost accept the rationale behind the PR firm. Today, organizations understand the higher logic of social media marketing and the need to give control to the local franchisees by supporting and monitoring their efforts. Shame on the PR firm implementing an antiquated policy and shame on franchisors/franchisees accepting it!

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