When debating what is the greatest film of all time, the only question for me is “Part 1 or Part 2?”

Of course I refer to The Godfather. In both part 1 and part 2, the Consigliere had an important role in mapping out plans for the future and giving advice (some taken, some not) for the next move.

I have written on this blog many times about my dislike of terms like Social Media Expert, Guru, Ninja, and Maven. But lately I like Consigliere: a trusted advisor to the Boss.

As your unofficial Consigliere, I can tell you this: In social media marketing right now there are too many Fredos and not enough Michaels.

1. Don’t be a Fredo

Be bold, be strong, and be smart.  You may have a good heart but that will still get you passed over. Most importantly, never take sides against the organization.

 

 

2. But don’t be a Sonny either

Saying what you think at the wrong time may result in tragedy for your boss and your hotheaded carelessness will lead to your own demise.

 

3. Be a Michael, to a point

Be fearless and innovative, yet patient enough to act at the perfect time. But when you want to get out of a bad situation, don’t let them pull you back in!