PR Spam took a few more hits last week. First, blogger Gina Trapani created a new wiki of PR agencies who have spammed her via press release.
Secondly, MatchPoint rolled out a new version: MatchPoint v1.5. The anti-PR Spam tool will keep users off of Gina’s list!
PR Spammers (and the over-priced PR vendors who enable them!) typically build lists of journalists (based on beats) who may or may not have ever written an article or blog related to the Spammers’ blast press release.
MatchPoint allows PR pros to identify the most appropriate reporters and bloggers based on what they have recently written, not by outdated information like beat or title.
The true PR Spam killer is this: after finding an appropriate journalist, users can engage them one-on-one directly through MatchPoint. The personalized, custom message can range from a simple pitch note to a full multi-media press package.
Other new enhancements include the ability for PR pros to monitor specific journalists, create notes on follow up activity, and evaluate success of campaigns with detailed tracking reports.
MatchPoint is now giving journalists the ability to evaluate the usefulness of story pitches and rank the sender. This new system was designed to weed out PR Spammers and open a dialogue between professional PR practitioners and journalists.
PR professionals can get a free ten-day trial at this link. PR Spammers should ignore this link!
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