In an earlier post, I discussed the continuing sensation of some communications folks appointing themselves “social media experts.” Once again if you are calling yourself this, I implore you to stop! You’re saying nothing!
Social media is a tool; you need to be an expert in the messages you’re crafting.
A good carpenter knows more than just the inner-workings of a hammer and is therefore more than a hammer guru.
There are hundreds of twitter users who list in their bio that they are social media experts, gurus, kings, queens, and mavens. Uggggg!
I’m not sure what credentials one needs to make this claim. Did they discover LinkedIn two days before the rest of the world? Do they have more time to spend on Facebook lately since their PR agency business has slowed down?
One of my local PR community’s favorite butt of many jokes is one such self-described “mavens.” My favorite part of this story is that this CEO joined Twitter only after hearing about it on Oprah this past spring. You can’t put lipstick on an outdated publicity model and call it a social media consultancy.
Here’s another gem. I recently started following on Twitter a marketing and PR agency that says it specializes in social media strategy. What happened next? You guessed it…I received a generic auto-DM saying “thanks for the follow.” I hope they are not charging their clients actual money for their social media expertise.
Don’t misunderstand – there are many true social media experts out there. The best of them do not need to call themselves experts; their clients and peers are doing that for them.