Top Ten Influencers Covering iPad Apps

 

 
 

iPad Spock
Pitching iPad Apps Would Be Logical
 
Here’s a list of the Top Ten Most Influential Writers Covering iPad Apps: 
 

Christina Warren – Mashable
Yukari Kane – Wall Street Journal
Roman Loyola – MacWorld
Eric Zeman – Information Week
Jay Yarow –  Mashable
Nick Mokey – Digital Trends
Paul Krill – CIO Magazine
Brian X. Chen –  Wired: Gadget Lab
Jared Newman – Network World
Erica Ogg  – CNet News

 

If you’re doing media relations for an iPad app or just following the developments, this list is a great place to start! These influencers were uncovered using MatchPoint on 3/22/2010.

 

 

Index: Top Ten Influencers Writing About SXSW

 SXSW 2010
 
1. Mashable Blog
2. Patrick Caldwell – Austin American-Statesman
3. Fayza Elmostehi – Houston Press
4. Jay Fernandez – Hollywood Reporter
5. Pete Freedman – Dallas Observer
6. Carolyn Kellogg – Los Angeles Times
7. TechCrunch Blog
8. Mekado Murphy – New York Times
9. Deborah Stith – Austin American-Statesman
10. Wired: Beyond The Beyond Blog

 This list was developed using MatchPoint based on writers’ level of influence and relevance of content as of 3/8/10.

The Most Engaging Part of MatchPoint That You Haven’t Used…Yet

 
Using MatchPoint searches to uncover influencers who are writing stories similar to yours is just part of the power of the MatchPoint application.
  
Many MatchPoint users are finding time efficiencies and increased pitching success by using the ENGAGE button attached to each journalist, writer, or influencer.
  

Engaging in MatchPoint
The Engage Button in MatchPoint

The engage button will open an email pitch note from you to the selected writer. You may also include any previously saved campaign elements embedded into the body of this html email. These elements can include:

  • Links to videos
  • Photos
  • A Press Release
  • Attributable Quotes
  • Bulleted News Facts
  • Boilerplate

 
Journalists have raved about receiving these embedded elements as opposed to attachments which often get filtered, ignored, or deleted.
 
When sending your pitch note through MatchPoint instead of via traditional email, you can also track who has opened your pitch!

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New PR Tool: Pitch with Me

  
A new free online tool was added to your PR Workbench this month: Pitch with Me.

We have seen many new media relations tools and apps launched this year claiming to be more useful than the rest. Most of these are just more of the same: new ways to blast out PR Spam, SEO “experts” who think they know more about Google than you do, and Social Media monitoring tools that actually do nothing but look cool. 

Pitch With Me rises above this PR app jam not with a glitzier app, but with a new concept in media relations. Or rather, a time-tested and proven concept put into an online form.

The idea of teaming up two or more clients for a story pitch has worked inside large agencies for decades. Agencies not only created a more attractive package, but also created efficiencies with resources and time.  But smaller firms and independent practitioners often saw an industry peer as a competitor rather than a symbiotic friend.

Journalists will use what they need and toss the rest anyway, so why not offer more to potentially use? And you never know when your partner’s a story may be what grabs someone’s attention.

Kudos to Heather Whaling for creating this online bullpen of potential collaborators! You can check out co-pitching opportunities on the site or by following @pitchwithme. If anyone has used Pitch With Me already, please share your comments here.

Pitching Bloggers

I’ve been working on a research project for the past few weeks regarding the pitching of bloggers. I’m reaching out to thousands of bloggers on behalf of the MatchPoint application for PR pros to gauge their interest in receiving pitches, news, notes, and social media news releases from MatchPoint’s clients.

The team that developed MatchPoint decided (thankfully!) to make it an Opt-In service and ask bloggers’ permission to provide the bloggers’ email addresses to MatchPoint’s clients. Many bloggers have been rightfully outing PR people for spamming when they use old school databases that mass-blast PR Spam from their media lists.

 
Of those bloggers with whom I spoke:

•12% expressed not wanting to have their email address visible to PR people nor wanted to receive pitches via email

•52% said they would be open to emails from PR, BUT ONLY if the pitch was exactly on point, relevant to their blog, or from a PR person who has obviously read their blog posts

•36% said they would opt in to receive PR emails and in fact rarely get any PR pitches
 
I think that last point is most significant. There are many bloggers who have a huge appetite for your news content! It’s notable that this is not an obscure group of bloggers; all were in the top 100,000 blogs by traffic. Most likely, that last group of bloggers is not in most PR Spam databases.

So go get ’em! Just be sure you know each blogger’s preferred method of receiving pitches whether it’s email, via their blog, DM, or carrier pigeon. Also make sure your content is relevant to what they typically write.