I’ve been working on a research project for the past few weeks regarding the pitching of bloggers. I’m reaching out to thousands of bloggers on behalf of the MatchPoint application for PR pros to gauge their interest in receiving pitches, news, notes, and social media news releases from MatchPoint’s clients.
The team that developed MatchPoint decided (thankfully!) to make it an Opt-In service and ask bloggers’ permission to provide the bloggers’ email addresses to MatchPoint’s clients. Many bloggers have been rightfully outing PR people for spamming when they use old school databases that mass-blast PR Spam from their media lists.
Of those bloggers with whom I spoke:
•12% expressed not wanting to have their email address visible to PR people nor wanted to receive pitches via email
•52% said they would be open to emails from PR, BUT ONLY if the pitch was exactly on point, relevant to their blog, or from a PR person who has obviously read their blog posts
•36% said they would opt in to receive PR emails and in fact rarely get any PR pitches
I think that last point is most significant. There are many bloggers who have a huge appetite for your news content! It’s notable that this is not an obscure group of bloggers; all were in the top 100,000 blogs by traffic. Most likely, that last group of bloggers is not in most PR Spam databases.
So go get ’em! Just be sure you know each blogger’s preferred method of receiving pitches whether it’s email, via their blog, DM, or carrier pigeon. Also make sure your content is relevant to what they typically write.