A new free online tool was added to your PR Workbench this month: Pitch with Me.
We have seen many new media relations tools and apps launched this year claiming to be more useful than the rest. Most of these are just more of the same: new ways to blast out PR Spam, SEO “experts” who think they know more about Google than you do, and Social Media monitoring tools that actually do nothing but look cool.
Pitch With Me rises above this PR app jam not with a glitzier app, but with a new concept in media relations. Or rather, a time-tested and proven concept put into an online form.
The idea of teaming up two or more clients for a story pitch has worked inside large agencies for decades. Agencies not only created a more attractive package, but also created efficiencies with resources and time. But smaller firms and independent practitioners often saw an industry peer as a competitor rather than a symbiotic friend.
Journalists will use what they need and toss the rest anyway, so why not offer more to potentially use? And you never know when your partner’s a story may be what grabs someone’s attention.
Kudos to Heather Whaling for creating this online bullpen of potential collaborators! You can check out co-pitching opportunities on the site or by following @pitchwithme. If anyone has used Pitch With Me already, please share your comments here.