Results: Who Should Drive Social Media Engagement?


Here are the results from last week’s FANlet poll asking who within any organization should drive social media engagement.


The clear winner: Marketing. I had anticipated a better showing for Public Relations / Communications, but clearly the majority of voters chose Marketing.  Also, I’m glad to see many votes for Customer Service, which is so important to have involved in the conversation and is an excellent social media entry point for organizations looking to solve immediate business issues.

One thought on “Results: Who Should Drive Social Media Engagement?

  1. Jack,

    It seems to me that the most likely outcome would be based on where this question is asked. Perhaps it merely mirrors the makeup of the readership.

    Ask the same question at someplace like Ragan and you’ll likely get a different answer.

    All my best,

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