How Drive Traffic To Your Facebook Page Using FANlet Polls

A challenge that arises after starting your own Facebook Fan Page is creating a continuous stream of content to drive traffic to your page. Many organizations have plenty of good info to share with current fans and customers, but struggle to regularly provide a reason for new consumers go to a new Fan Page.
 
One fast and easy solution is to create a poll. There are two good reasons why the social web is filled with polls: a poll’s topic can attract targeted users and the act of voting creates an instant sense of participation in a community.
 
Polls and surveys may be used as much more than a magnet to a site. Many use the power of consumers’ instant opinions as a fast and low-cost alternative to focus groups for product development. That’s a fantastic use of polls when you’re comfortable with the sample size, validity of questions, etc. But for now, I want to focus on a quick traffic-driver without having to consider the valid research methodologies needed to make sound business decisions about products.
 
For this exercise, let’s create a very simple poll that will drive potential fans, friends, and customers directly to your Facebook Fan Page. You can do this using Facebook poll widgets. I’m using the FANlet app developed by my firm,
Engage121. I use the FANlet for four simple reasons:
 
1. It is the easiest thing in the world to use!
2. The creation and results are instant.
3. During creation, it automatically creates a tweet that goes out through your Twitter account with a link directly to the poll.
4. Clicks on that link are automatically tracked on your FANlet evaluation for instant and ongoing measurement.

 
From Engage121’s “Speak” page, I choose FANlet.

 
 
Begin writing a question and multiple-choice answers. My poll asks parents what’s the most enjoyable cartoon for them to watch with their kids.


 

After choosing POST, FANlet asks if you would like to Tweet this link to the poll via your Twitter account. Choose YES!

 
 
A check of my Fan Page shows the poll is up and already drawing readers.


 

 
On the Evaluate page of Engage121, notice that this poll can be added to our FANlet tracking. Not only can we track votes, but we will be able compare these votes with your website traffic or any other metric you pipe into Engage121.  

  

If you are a managing Social Media marketing or PR and would like me to further walk through the above steps, reach me here:

@jackmonson

jmonson@enr-corp.com

312-658-0600

Cartoon Poll for Grown-Ups

 Moms, Dads, Aunts, Uncles, Grandmas, Grandpas…
What current cartoon do you find the most enjoyable (or perhaps least annoying!) that your kids love? I could watch classic Looney Tunes or Merrie Melodies all day, but the reality is that if broadcasters today aired golden age Bugs Bunny et al, they would have to edit out all insensitive material, politically incorrect scenes, allusions to 1940s celebrities, and violence. The toons would then be thirty seconds long including the opening titles!
   

Warner Borthers Merrie Moldies
Here's an entire classic Bugs cartoon edited to today's standards...

So that leaves us with today’s popular and, in some cases, educational cartoons on Nickelodeon, Disney Channel, and PBS. While there’s no Daffy Duck in this crowd, I do find myself laughing along with my daughter, humming their songs, and noticing lines that were obviously written for parents.   

Please vote for the cartoon you find most enjoyable or maybe most tolerable for YOU to watch with the kids:   

Phineas and Ferb   

Little Einsteins   

Handy Manny   

Spongebob Squarepants   

Fairly Odd Parents   

Dora Explorer   

Go Diego Go   

Super WHY   

Martha Speaks   

Backyardigans   

Wonder Pets   

Word Girl   

Mickey Mouse Clubhouse   

VOTE HERE   

 

Results: Who Should Drive Social Media Engagement?

 

 
Here are the results from last week’s FANlet poll asking who within any organization should drive social media engagement.
 

 

 
The clear winner: Marketing. I had anticipated a better showing for Public Relations / Communications, but clearly the majority of voters chose Marketing.  Also, I’m glad to see many votes for Customer Service, which is so important to have involved in the conversation and is an excellent social media entry point for organizations looking to solve immediate business issues.

Poll: Who Should Drive Social Media Engagement?

  
Within any organization, who or what group should be driving the org’s Social Media engagement:
 
 
  • Public Relations / Communications
     
  • Marketing
     
  • Advertising
     
  • Customer Service
     
  • Other
     
Please vote here:

http://bit.ly/cHHEf0