A challenge that arises after starting your own Facebook Fan Page is creating a continuous stream of content to drive traffic to your page. Many organizations have plenty of good info to share with current fans and customers, but struggle to regularly provide a reason for new consumers go to a new Fan Page.
One fast and easy solution is to create a poll. There are two good reasons why the social web is filled with polls: a poll’s topic can attract targeted users and the act of voting creates an instant sense of participation in a community.
Polls and surveys may be used as much more than a magnet to a site. Many use the power of consumers’ instant opinions as a fast and low-cost alternative to focus groups for product development. That’s a fantastic use of polls when you’re comfortable with the sample size, validity of questions, etc. But for now, I want to focus on a quick traffic-driver without having to consider the valid research methodologies needed to make sound business decisions about products.
For this exercise, let’s create a very simple poll that will drive potential fans, friends, and customers directly to your Facebook Fan Page. You can do this using Facebook poll widgets. I’m using the FANlet app developed by my firm, Engage121. I use the FANlet for four simple reasons:
1. It is the easiest thing in the world to use!
2. The creation and results are instant.
3. During creation, it automatically creates a tweet that goes out through your Twitter account with a link directly to the poll.
4. Clicks on that link are automatically tracked on your FANlet evaluation for instant and ongoing measurement.
From Engage121’s “Speak” page, I choose FANlet.
Begin writing a question and multiple-choice answers. My poll asks parents what’s the most enjoyable cartoon for them to watch with their kids.
After choosing POST, FANlet asks if you would like to Tweet this link to the poll via your Twitter account. Choose YES!
A check of my Fan Page shows the poll is up and already drawing readers.
On the Evaluate page of Engage121, notice that this poll can be added to our FANlet tracking. Not only can we track votes, but we will be able compare these votes with your website traffic or any other metric you pipe into Engage121.
If you are a managing Social Media marketing or PR and would like me to further walk through the above steps, reach me here: