Tag: PR Conferences

PRSA Chicago PR Agency Leaders

   

I’m looking forward to moderating a panel of the Public Relations industry’s top agency leaders. These top industry executives will address current PR challenges and opportunities in a wide-ranging roundtable discussion. Our leadership forum is one of the most popular PRSA Chicago Chapter events held each year and is back by popular demand!

Issues to be discussed and debated include social, political, economic, and cultural trends affecting the practice of PR in agencies and companies including: 

• The Communications role within the marketplace and current economy
• Issues that are critical to all in the C-suite, especially in driving economic growth
• New insights and innovations that agencies should provide clients
• How do forward-thinking agency leaders stay in front of clients’ needs?
• Predictions for the rest of 2012 and 2013!


Our panelists for the program are: 



Rick Murray, President, Edelman


Patti Temple Rocks, Managing Director, GolinHarris

Bill Zucker, Midwest Director, Ketchum

Susan Howe, President, Weber Shandwick

Maxine Winer, Senior Partner and General Manager, Fleishman-Hillard

Erica Swerdlow, Midwest Market Leader / Managing Director at Burson Marsteller

Claire Koeneman, Executive Vice President, Hill+Knowlton Strategies


Moderated by Jack Monson, Vice President, Engage121

 

Register now for this September 18 PRSA event in Chicago!

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Social Media Conferences 2012

The number of Social Media conferences continues to grow each quarter. What’s growing even faster is the number of conferences, summits, and conventions that are industry-specific that are now completely social media marketing focused. I am continuing to pull together as many as possible into one compiled social media conference list and have updated it well into 2012.

If you are organizing, speaking at, sponsoring, or attending a show that is not on this list, please comment here or email me at jmonson@engage121.com and I will add it!

PRSA International Conference 2010

 PRSA International Conference

 
I’m gearing up for the 2010 PRSA International Conference in Washington, DC October 16-19 and I’m quite impressed with PRSA and Verizon for putting together a mobile app for the conference featuring alerts, schedules, hotel info, maps, and sponsor info. Download yours here:
  

Click here to download free PRSA App

 

 

And also – here are the top 3 things to bring to this or any conference:

1. Hand sanitizer. Seriously. It should be a universal conference and trade show rule that everyone has to carry a bottle. The only thing I want to bring home is some new ideas.

2. Business cards. Whatever number you were planning to bring, double it.

3. You don’t have your @twitter handle printed on your cards yet? Take 20 minutes this week and write it on the back of a couple of dozen. Because at the show, no, I don’t have a pen!

Social Media Optimization Summits – Dallas

 
Social Media Optimization
 

I’m looking forward to participating in next week’s Social Media Optimization Summits in Dallas. One of the features of this conference that stood out to me is hands-on experience for attendees. It will be interesting to see a roomful of attendees with heads down in their laptops and know that they are participating in the discussion, not just checking email and updating their Facebook status.

If you have the opportunity to attend and haven’t registered, please click here for a discounted registration courtesy of Mack Collier. With Mack’s VIP referral, registration is only $200! Thanks Mack!

5 Tips for PR Pros Using Social Media Tools

Thanks to Stephanie Krol and PRSA Chicago for inviting me to participate in the discussion “Making Communications More Effective with Social Media Tools” along with these all-star panelists: 

MJ Tam, ChicagonistaPRSA Chicago
Rick Wion, McDonald’s
Reid Lappin, VOKAL Interactive
Adam Keats, Weber Shandwick
Gini Dietrich, Arment Dietrich
 
For anyone who couldn’t make it to the event, here are a few of my points regarding social media tools for use specifically by PR professionals:
 

1. As PR practitioners, it is your duty to learn how existing and new tools can help your clients. No more saying “I just don’t have time to keep up!”
 

2. Use and learn new Social Media tools before your clients or executives do. What is an expert? Frequently, it’s someone who just has a jump on the information. 
 

3. As you learn about a new social media platform or tool, sign up and try for a minimum of 30 days. You may find that it has little use for you personally but it may be a useful channel for your brand or clients to engage stakeholders and customers. In any case, 30 days will give you enough of a history to be able to intelligently advise clients about including this new tool in their tool box.
 

4. Take some time to reevaluate your personal usage of Facebook, Twitter, Foursquare, and any other platforms. I’ve spoken with many PR pros who still think they should a) trust privacy settings and 2) not connect with clients or bosses. I find that to be extremely narrow-minded and misses opportunities.
 
If posting personal material that your clients should not see is more important than making a deeper business connection, than perhaps you’re in the wrong business. Stop worrying about privacy settings – which need to be changed on Facebook constantly – and be transparent!
 

5. What’s the Future of Social Media? All of the panelists agree that the future is mobile. I add that the future is mobile and local. Users are flocking to mobile app versions and it’s time for your brand to engage customers at the local level.
 
Think about how PR can deliver results not by just Tweeting about the brand on a global or national level, but also by keeping friends, fans, and customers informed about events happening at each outlet, store, location, or community.

5 Awesome PR Innovations – PRWeek Awards

PRWeek Awards

The PRWeek Awards winners will be announced tomorrow in New York including PR Innovation of the Year. 
I have been working on the development of MatchPoint for the past year and want to congratulate everyone on the team for the nomination.  

  
All Nominees for PR Innovation of the Year:

Edelman and American Thoracic Society The TB Advocacy Toolkit  

Ketchum The Ketchum Media Optimizer: Adding Discipline to the PR Discipline  

Ketchum Virtual Meeting Mashups – Reinventing Online Events
 
Waggener Edstrom Worldwide What’s on Your Mind? Now Anyone Can Decipher Twitter Discussion with the Help of twendz!  

eNR Services, Inc. and MatchPoint MatchPoint for PR  
 

Best of luck to everyone and I look forward to speaking with you at the Awards!

New Header Design

I want to take just a moment to thank my friend Stan Phelps for designing a new header pic for this blog. Stan is the EVP at Synergy Events who I met at the recent PRSA conference in San Diego. He did a nice job of taking my probably poorly described idea of what I was trying to do on this blog and made it look exactly like it did in my head!
 
You should also check out Stan’s marketing blog and be sure to ask him about “Marketing Lagniappe”!

 

PRSA 2009 Conference in San Diego – Tweetup Roundup

 
There are several Tweetups planned during the PRSA Conference in San Diego. The links below will take you to the RSVP site for each. They are all great opportunities to network and engage others in the industry!


Shonali’s Tweetup
Basic
410 10th Ave
Saturday Nov 7, 5-7pm
http://twtvite.com/okxl1p 


San Diego Media & PR Tweetup
Vin de Syrah
901 5th Ave
Sunday Nov 8, 6-9pm
http://twtvite.com/chjl0t/1


PRSA Tweetup
Tin Fish
170 6th Ave
Monday Nov 9, 7:30-8:30pm
http://tweetvite.com/event/PRSA09Tweetup 
Hosted by PRSA Tech Section!


Monday Night Tweetup
Basic
410 10th Ave
Monday Nov 9, 8-10pm
http://twtvite.com/38n3yy 
Sponsored by Mashable, PitchEngine, Technorati, and Comet Branding

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I’ll add to this list as more are organized. Please email me at jmonson@enr-corp.com or Tweet me @jackmonson if you have any to add!

PRSA 2009 Conference in San Diego – Packing List

Heading to The PRSA 2009 Conference this weekend? 2009internationalLogo
Here are a few things to remember to bring:

 

 

•Hand sanitizer. Seriously. It should be a new conference and trade show rule that everyone has to carry a bottle.  The only thing I want to bring home is some new ideas.

•Business cards – whatever number you were planning to bring, double it.

•You don’t have your @twitter handle printed on your cards yet? Take 20 minutes this week and write it on the back of  a couple of dozen. Because at the show, no, I don’t have a pen!

 

Remember, if you can’t make it to the conference, please check back here throughout the week. I’ll be blogging throughout each day with conference notes, updates, interviews, and photos.

 

PRSA 2009 Conference in San Diego

2009internationalLogo

Are you registered for the PRSA 2009 International Conference? If not, do so today and join the conversation!

November 7 – 10marinaHotelview
San Diego Marriott Hotel & Marina
333 West Harbor Drive, San Diego, CA
Register here: http://www.prsa.org/ic2009/register.html

 
If you can’t make to the PRSA conference, please check back here.  I’ll be blogging throughout the day each day with conference notes, updates, interviews, photos.

My colleague Jeff Tidyman and I will be speaking about MatchPoint, the Associated Press Planner, and other tools and tactics our clients are using to tell the right story at the right time. We’re setting up attendees with free access to the MatchPoint application – readers of this blog are also welcome to access MatchPoint for FREE for a limited time to check it out: http://www.prmatchpoint.com/

See you in San Diego!