Think about how Communicators and PR professionals used video ten years ago…Video News Releases…B-Roll provided to broadcasters, Satellite Media Tours…Those tactics were as effective as possible at the time in telling your brand’s or organization’s story but still hit-and-miss in nature and a demanded huge resources.
Now think about the changes in communications in the past ten years. Not only has new technology forced us to change, but also forced a major shift in how people (not targets!) want to see your story.
We’ve moved from audiences to communities, from broadcasting to engaging, and from telling to sharing.
Video is arguably the most powerful way to share, engage, and be a part of any community. How are you using it to tell your story?
PRSA Chicago is hosting a panel discussion on March 20 with 3 pros who will share their experience as well as tips and tactics to help you make videos the most effective tools on your workbench.
Our panelists include:
Gregory Lipman, Senior Vice President, Digital Content Director, Edelman Digital
Ed Lamoureaux, Senior Vice President, WestGlen Communications
Clifton O’Neal, Senior Director of Communications, TransUnion
When: Tuesday, March 20, 11:30 a.m. – 1:30 p.m.
Where: Maggiano’s Little Italy, 516 North Clark Street, Chicago
Sponsored by MSL Chicago