Tag Archives: Ted Cruz

Plan Your Facebook Tactics Now Around the 2016 Elections

12 Jan

 

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The first votes in the 2016 Presidential race are less than 3 weeks away. The Iowa Caucuses and the New Hampshire & South Carolina Primaries in February mean an explosion of political messages in an already-crowded media space. It’s estimated that approximately $500 Million may be spent on Facebook ads for the 2016 Presidential Election.

Franchisors, franchisees, and all business owners need to figure out their Facebook plans now.

Even before this massive spend leading up to each state’s primary, the organic updates from candidates, increased posts from political bloggers, and campaign stories from news outlets are already consuming most of the attention on Facebook.

Ted Cruz is broadcasting using the new Facebook Live streaming video every day. Ben Carson’s campaign took off entirely from Facebook fans spreading his messages. Donald Trump posts pictures and remarks from the campaign trail several times per day. The campaigns of both Hillary Clinton and Bernie Sanders manage multiple pages for their organizations in each state showing a strong local community focus and ground game.

Imagine how much more crowded the space will be in 30, 60, or 90 days. And that will pale in comparison to later this year when the two eventual nominees, their parties, and their PACs throw hundreds of millions into Facebook ads for the general election. Imagine the competition for consumers’ attention!

Organic reach using your current tactics will be zero. How can your message get to your potential customers and candidates? Here are a few ideas to try to rise above the noise.

1. Post when others are not posting. Get a calendar of upcoming primary events and avoid the days before, during, and after a primary in any state or a debate. Instead pick other days of that same week to post. This may mean moving out of your comfort zone of days / times for posting. But that’s a good thing; I’ve never been a fan of so-called “best times” to post. Your customers are active on social 24 hours per day, 7 days a week.

2. Plan on buying more ads and increase your ad budget. There’s no way around this!

3. Be prepared with a non-Facebook Plan B. If Trump and Clinton (or whoever the 2 nominees are!), as well as the DNC, the RNC, and the PACs all start dumping a half Billion dollars into Facebook, you may have to explore alternative channels. If your business is not already set up on Instagram, Periscope, Snapchat and other places, do so now and run some tests. Get ready to move into that space if you find engagement.

 

 

 

 

Senator Marco Rubio to Address IFA

26 Aug

Marco Rubio

The International Franchise Association has just announced that Senator Marco Rubio of Florida will join an impressive lineup of keynote speakers at the IFA Public Affairs Conference in Washington, DC on September 17.

Mr. Rubio represents a new generation of political leader who will be moving our country forward and is also very hard to cast in a predefined label. Like Rand Paul and Ted Cruz, Mr. Rubio is a post-label politician; they’re pro-business and economically conservative, but they are by no means part of the old establishment when it comes to other issues.

I don’t know if Marco Rubio will be president someday (we can’t get that lucky) but it’s a sure thing that he will be a leader on many issues that affect American business, especially franchises and small business owners. From taxes to jobs to immigration reform to healthcare, Mr. Rubio will be a constant voice of reason and logic for decades to come.

If you’re a member of the IFA, you can register for the event now and sign up to meet with your member of Congress to discuss these important issues as well!

  

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