Social Media Explained 2019
Marketing + Retro Media Fun
Fast Times at Ridgemont High Soundtrack
Aloha, Mr Hand. Aloha, Spicoli.
New Wave. Power Pop. Hard Rock. 4 of the 5 Eagles. That’s what 1982 was all about. This film set the trend for soundtracks for many years…and the brand of shoes I still buy today.
The Lost Boys
Original Motion Picture Soundtrack
“One thing about living in Santa Carla I never could stomach: all the damn vampires.”
Decca / MCA / Universal
Various versions of this collection have sold 15 Million copies. This copy pictured is the 1977 printing.
I’m looking forward to the International Franchise Association’s Marketing Innovation & Technology Conference Oct 17 – 19! I am honored to serve as a co-chair and the emcee of this year’s festivities.
The above quote from Steve Jobs reminds me that the marketers and technology pros joining us next week in Austin at #MITCon are truly the leaders in the Franchise space. They may think they’re coming to listen and learn. But by participating in this very engaging format of discussions, panels, and workshops, they will actually start innovating their own processes, brands, and industries while we’re there! They’ll start innovating before they even now it.
If they weren’t interested in innovation, they wouldn’t go.
If they weren’t interested in getting ahead of their competitors, they wouldn’t go.
If they weren’t interested in being thought leaders in this crazy business, they wouldn’t go.
If they weren’t interested in networking with really smart people, they wouldn’t go.
It would be easy to stay home and not go to such events. But Innovation ain’t easy! #InnovationAintEasy
There’s still time to step up and join us next week in Austin! Registration and details for #MITCon are available now via The IFA website.
And, for some great tips on getting the most from this conference and any conference, download this week’s Social Geek Radio episode. Angela Cote of Cultivate Advisors joined me to share her Top 3 Networking Hacks!
WORK Group Records / Sony Music
Sponge was a favorite band of mine in the 90s. My radio station was one of the first to play these guys outside of their native Detroit, so the band’s management and label sent me a gold record when they hit 500,000 units in sales.
This was my first gold record I ever received from a band and I was thrilled!!!
Then … I unwrapped it and realized they spelled my name wrong. Oh, well. I still love this album, the band, and the gift.
What’s more important: driving traffic to a website or driving traffic into your store? Increasing some vanity metric or increasing sales? These questions lead to a future filled with successful social media marketing programs for retailers!
My colleague Mike McDowell from Social Joey and I will be speaking about The Future of Social Media in Retail on August 21 at #RTOWorld18 in St Louis.
We’ll share today’s best practices and results from brands, franchises, and small businesses as well as tomorrow’s tactics for which retailers need to plan. We’ll cover:
If you’re attending this awesome conference hosted by APRO and TRIB Group, please join us on Tuesday afternoon for this presentation and conversation!
The Blues Brothers
The greatest soundtrack ever. The greatest movie ever. Filmed in the greatest city ever. Hit it.
The word epic is often overused, but I’ll use it here.
This compilation available only in the UK was the first import record I ever had. Teenaged me: “Wait, records are different in other countries?” Hooked.
It had a cool remix of “Won’t Get Fooled Again” and great packaging as you can see here.