Tag Archives: podcasting

Social Geek Radio in Top 20 Best Business Podcasts

6 Feb

social geek radio

 

Thanks Geeks!

Thanks to the Digital Marketing Geeks and the Social Media Geeks. And thanks to our guests from the business and franchise community…

Due to you, Social Geek Radio has been named to Emerge’s list of the 20 Best Business Podcasts for 2017!

Special thanks to Qiigo, Deb Evans Consulting, and The International Franchise Association for their continued support. 

 

 

Social Geek Radio in the 40 Best Small Business Podcasts

24 Jan

Best Small Business Blogs

 

Thanks Geeks!

Thanks to the Franchise Geeks, the Digital Marketing Geeks, and the Social Media Geeks. And thanks to our guests from the small business and franchise community.

All of you have helped Social Geek Radio get added to Proven’s list of the 40 Best Small Business Podcasts.

In addition, Social Geek Radio was just named to Emerge’s list of the 20 Best Business Podcasts for 2017.

We’ve received a few other awards before, but Deb Evans and I both have a real passion for entrepreneurship and growing small businesses, so both of these are real honors for us.

 

 

 

Happy Thanksgiving! Oh My God, They’re Turkeys!

23 Nov

Les WKRP 2

Theatre of the Mind

In 1978, television give a big Hat Tip to radio’s “theatre of the mind.” On WKRP in Cincinnati, you “saw” the whole horrific turkey drop, but you never actually saw a single turkey! 

Arthur Carlson WKRP

Art Carlson: “As God as my witness, I thought turkeys could fly.”

The art and science of radio allows for intriguing storytelling due to the need to describe in detail the events and subjects.

reagan-30s-who

I recently listened to a fascinating interview with President Ronald Reagan from the mid-1980s discussing his early stint broadcasting University of Iowa football games on WHO-AM Des Moines. When asked if he would have moved into TV sports broadcasting if he hadn’t gotten into film and eventually politics, he surprisingly said no. He felt that his strength was verbally telling the story and painting a picture of the action. Radio needed that, but Television didn’t.

Podcast Storytelling

All marketers talk about storytelling, but most have bypassed content marketing in audio form. Podcasting may be the simplest and most cost effective way to reach a targeted (and potentially large) group of customers. You share industry news, discuss relevant topics to your customers, and tell your brand’s story. And you don’t need studios in Cincinnati, Des Moines, or anywhere else to get the word out.

Mass versus Niche

One of the issues with terrestrial radio that lead to today’s listenership challenges was the race to appeal to too broad of an audience. The strategy of least offensive programming where stations and groups played content that neither turned off nor inspired listeners created a universal blandness up and down the dial.  

With podcasts, no niche is too small and no subject is too inside. Podcasters aren’t aiming for mass audiences; they’re connecting with smaller, specific audiences.  

For more on content marketing and social media, please join me on the Social Geek Radio podcast. The show airs Wednesday evenings, and is free via download here or on iTunes

Social Geek Tip for Next Week: Podcast Through Twitter

2 Apr

blogtalkradio

If you’re doing a podcast on Blog Talk Radio, be sure to post your latest episode’s link on Twitter.

Not only are you promoting the show, but also the link goes live when your show does. Followers and anyone who found your Tweet could listen live through Twitter.

 

Social Geek Radio Top Episodes in 2014

3 Jan

My good friend and Social Geek Radio Co-host Deb Evans shared the top episodes of that podcast via SlideShare. Take a look!

 

Podcasting as Content Marketing

8 Dec

 

Franchising World Cover

 
Here’s my recent article in Franchising World magazine exploring the Podcast as a form of Content Marketing. Included are the benefits of podcasting, some tips to get started, and a program guide for some of my favorite industry podcasts. 

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