Tag Archives: turkeys away

Happy Thanksgiving! Oh My God, They’re Turkeys!

23 Nov

Les WKRP 2

 

Theatre of the Mind

In 1978, television give a big Hat Tip to radio’s “theatre of the mind.” On WKRP in Cincinnati, you “saw” the whole horrific turkey drop, but you never actually saw a single turkey! 

Arthur Carlson WKRP

Art Carlson: “As God as my witness, I thought turkeys could fly.”

 

The art and science of radio allows for intriguing storytelling due to the need to describe in detail the events and subjects.

reagan-30s-who

I recently listened to a fascinating interview with President Ronald Reagan from the mid-1980s discussing his early stint broadcasting University of Iowa football games on WHO-AM Des Moines. When asked if he would have moved into TV sports broadcasting if he hadn’t gotten into film and eventually politics, he surprisingly said no. He felt that his strength was verbally telling the story and painting a picture of the action. Radio needed that, but Television didn’t.

Podcast Storytelling

In 2015, all marketers talk about storytelling, but most have bypassed content marketing in audio form. Podcasting may be the simplest and most cost effective way to reach a targeted (and potentially large) group of customers. You share industry news, discuss relevant topics to your customers, and tell your brand’s story. And you don’t need studios in Cincinnati, Des Moines, or anywhere else to get the word out.

Mass versus Niche

One of the issues with terrestrial radio that lead to today’s listenership challenges was the race to appeal to too broad of an audience. The strategy of least offensive programming where stations and groups played content that neither turned off nor inspired listeners created a universal blandness up and down the dial.  

With podcasts, no niche is too small and no subject is too inside. Podcasters aren’t aiming for mass audiences; they’re connecting with smaller, specific audiences.  

For more on content marketing and social media, please join me on the Social Geek Radio podcast, produced by Manalto Social Media Management and Deb Evans Consulting. The show airs Wednesday evenings, and is free via download here or on iTunes

 

 

 

WKRP: Thanksgiving Turkey Drop

21 Nov
Arthur Carlson WKRP

“As God as my witness, I thought turkeys could fly.”

 

Several years ago, I had the privilege of meeting Gordon Jump, aka Arthur “Big Guy” Carlson of WKRP in Cincinnati. He was passing through town on a PR tour for Maytag (he was the Maytag Repairman in the commercial campaign at the time) and did a live studio interview at the radio station I was programming.

What a pro! Mr. Jump was a PR person’s AND a media outlet’s perfect interviewee: he promoted the Maytag event for which he was the guest, and also was open to reminiscing about his WKRP glory days. It was near Thanksgiving, so he gave us his best on-air recreation of his classic quote from the WKRP turkey massacre episode. He was thankful for having such a good run and for still acting and portraying fun characters.

 

Happy Thanksgiving everyone!
-Jack Monson

Oh, the humanity!
-Les Nessman

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The Greatest Thanksgiving PR Stunt of All Time: WKRP

22 Nov

The holiday reruns start now! Here’s a re-posting of last year’s Thanksgiving post, with a new list… 
 

Arthur Carlson WKRP

"As God as my witness, I thought turkeys could fly." Click image for video clip.

   
Several years ago, I had the privilege of meeting Gordon Jump, aka Arthur “Big Guy” Carlson of WKRP in Cincinnati. He was passing through town on a PR tour for Maytag (he was the Maytag Repairman in the commercial campaign at the time) and did a live studio interview at the radio station I was programming.
 
What a pro! Mr. Jump was a PR person’s AND a media outlet’s perfect interviewee: he promoted the Maytag event for which he was the guest, and also was open to reminiscing about his WKRP glory days. It was near Thanksgiving, so he gave us his best on-air recreation of his classic quote from the WKRP turkey massacre episode. He was thankful for having such a good run and for still acting and portraying fun characters.
 
In honor of the late Mr. Jump’s spirit of thankfulness for lasting in his chosen industry, here’s a new list of just a few of the folks in the PR and Social Media Marketing industry I am thankful for meeting, collaborating with, or working with in 2010:

@PaulaBerg                  @kamichat                       @geoffliving

@cldegoede                 @_LaurenShapiro_      @cgflood

@Engage121                @JackSerpa                     @nperold

@reynmorgan            @evelyntimson             @emailfray

@kristinepfeiff            @AllisonB023                @PaulSegreto

@jeswal06                    @terrimcculloch           @StoryAssistant

@chuckhester             @JessicaNorthey          @jillianmk

@rebeccafoss              @brandjournalist         @prsachicago

@acappellamedia       @shashib                        @shelholtz

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