The Greatest Thanksgiving PR Stunt of All Time: WKRP

22 Nov

The holiday reruns start now! Here’s a re-posting of last year’s Thanksgiving post, with a new list… 
 

Arthur Carlson WKRP

"As God as my witness, I thought turkeys could fly." Click image for video clip.

   
Several years ago, I had the privilege of meeting Gordon Jump, aka Arthur “Big Guy” Carlson of WKRP in Cincinnati. He was passing through town on a PR tour for Maytag (he was the Maytag Repairman in the commercial campaign at the time) and did a live studio interview at the radio station I was programming.
 
What a pro! Mr. Jump was a PR person’s AND a media outlet’s perfect interviewee: he promoted the Maytag event for which he was the guest, and also was open to reminiscing about his WKRP glory days. It was near Thanksgiving, so he gave us his best on-air recreation of his classic quote from the WKRP turkey massacre episode. He was thankful for having such a good run and for still acting and portraying fun characters.
 
In honor of the late Mr. Jump’s spirit of thankfulness for lasting in his chosen industry, here’s a new list of just a few of the folks in the PR and Social Media Marketing industry I am thankful for meeting, collaborating with, or working with in 2010:

@PaulaBerg                  @kamichat                       @geoffliving

@cldegoede                 @_LaurenShapiro_      @cgflood

@Engage121                @JackSerpa                     @nperold

@reynmorgan            @evelyntimson             @emailfray

@kristinepfeiff            @AllisonB023                @PaulSegreto

@jeswal06                    @terrimcculloch           @StoryAssistant

@chuckhester             @JessicaNorthey          @jillianmk

@rebeccafoss              @brandjournalist         @prsachicago

@acappellamedia       @shashib                        @shelholtz

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