Social Media Conferences « Social Media Workbench

Archive | Social Media Conferences RSS feed for this section

Franchise Social Media Summit

I am thrilled to be speaking at Franchise Social Media Summit 2011. As part of Social Media Week 2011, organizers Paul Segreto and Jeremy LaDuque have put together a one-day virtual conference for franchisors, franchisees, and any one involved in franchising.

Date: September 21, 2011

Time: 8am – 4pm (CT)

Place: Online and everywhere!

Here’s what you will learn at the summit:

> Why social media is different for franchising than other business models

> How to develop a social media program, including policies and procedures, specific to the franchise organization

> How to integrate new technology with traditional marketing and why you shouldn’t be afraid to do so

> Why today’s consumer and franchise candidates act differently than from years past

> How to create multiple benefits to the franchise organization through powerful brand awareness methods

> How to generate genuine interest in franchise opportunities and why a seamless transition from virtual world to in-person is essential to closing franchise sales

> Why improving communications and information sharing at all levels of the franchise organization is necessary for stability and future growth

Summit Speakers:

Keynote: Lon Safko, author of The Social Media Bible

Jon Carlston, Vice President, Process Peak

Joe Caruso, President, Capital Area Franchise Association

BJ Emerson, VP Technology, Tasti D-Lite

Jack Monson, Vice President, Engage121, Inc.

David Murray, Social Web Communications Director, re:group

Lee Plave, Partner, Plave Koch PLC

Nick Powills, CEO, No Limit Media Consulting

Debra Vilchis, COO, Fishman Public Relations

Paul Segreto, President & CEO, franchisEssentials

Jeremy LaDuque, President & CEO, Elements, Inc.

Comments Leave a Comment
Categories Franchise Public Relations, Franchise Social Media, Social Media Conferences

Public Relations Agency Leaders Roundtable

6 Sep

I’m looking forward to moderating a panel of the Public Relations industry’s top agency leaders. We will address current PR challenges and opportunities in a wide-ranging roundtable discussion. This leadership forum is one of the most popular Chicago Chapter events held each year and is back by popular demand!

Issues to be discussed and debated include social, political, economic, and cultural trends affecting the practice of PR in agencies and companies including:

• Predictions for 2012

• The Communications role within the marketplace and current economy

• Issues that are critical to all in the C-suite, especially in driving economic growth

• New insights, solutions, and strategies under the label of innovation that agencies provide clients

• How do forward-thinking agency leaders stay in front of clients’ needs?

Our panelists for the program are:   

• Susan Howe, President – Chicago, Weber Shandwick 

• Bill Zucker, Midwest Director, Ketchum  

• Rick Murray, President, Edelman  Chicago

• Maxine Winer, Senior Partner & GM, Fleishman-Hillard

• Moderated by Jack Monson, Vice President, Engage121, Inc.

Comments Leave a Comment
Categories PR Conferences, Social Media Conferences

SXSW 2012 – Creepy or Creative Social CRM?

16 Aug

Where is the fine line between Creepy and Creative Customer Service?

For the 2012 SXSW Interactive event in Austin, TX on March 9-13, I am putting together a panel discussion with BJ Emerson of Tasti D-Lite and my colleagues from Engage121. We wish to dive deep into how brands can avoid the creep factor and make customer service a positive experience.

The limits are being tested as the competition is heating up for the hearts of consumers and brands contend for trust and ultimately loyalty. This interactive session will explore these boundaries and make you both squirm and cheer as we discuss both repulsive and responsive customer service. You’ll come away equipped with ideas for bridging the gap without burning the bridge when it comes to building and managing customer relationships online. The panel will include answering questions such as:

Do customers really want a personalized and consistent online/offline experience?
How do we push the envelope without pushing them away?
How does Location Based Marketing fit into Social CRM and providing a great experience?
How do you keep from drowning in too much information?
What are best practices for Social CRM?

We would appreciate your support and your vote in making this panel happen. Please vote here on the SXSW Panel Picker and we hope to see you in Austin!

Comments Leave a Comment
Categories Social Media Conferences, SXSW

Franchising Goes Social

25 Jul

FranCamp 2011 is the first social media “un-conference” for the franchising industry and is happening this October in Nashville. All franchisors and franchisees are encouraged to attend to learn and share what’s working in social media marketing for franchise systems.

The format is simple: a low-cost, one-day event loaded with a fast-paced and aggressive agenda loaded with super-helpful content. After some sessions at this year’s IFA Convention, several IFA members and I discussed the need for a social media event for franchise systems that was more than just the typical “why use social media” discussion and really get down into useable, actionable takeaways.

I’m excited to be presenting on the topic of Twitter tactics and best practices for franchises. Some of the points we will be discussing are:

The dirty little secret of how your customers are actually using Twitter
Why Twitter requires completely different tactics than Facebook or Google+
4 things to do if your Tweets are not driving business

Here’s the current lineup of speakers and panelists with franchise leaders who are making an impact with social:

Deb Evans, CEO, Computer Explorers

BJ Emerson, VP Technology, Tasti D-Lite

Timothy Nobles, Founder, Words Go Here SEO

Jack Monson, VP, Engage121

Paul Segreto, CEO, FranchiEssentials

Jennifer MacDonald, Online Community Manager, WIN Home Inspection

AK Stout, CEO, Saying it Social

Joe Mathews, Founder, Franchise Performance

Amy Olson, Director of Marketing, The Maids International

Kurt Schusterman, CEO, Verlo Mattress Factory Stores

Thomas Scott, CEO, Brand Journalists

This daylong event will take place October 22 at CoLab in downtown Nashville. Plus, there will be a Tweet-Up on Friday evening at a Tasti D-Lite location in Nashville!

Comments Leave a Comment
Categories Franchise Social Media, Social Media Conferences

Social Media: Get In, Get Out, Get On With Your Day

20 May

Today’s guest post is from my friend Jack Campisi of Engage121. When working with his clients who range from large franchise systems to small business owners, Jack’s advice is to “Get In, Get Out, Get on with your Day!” – a concept I love! JC reports in here from a conference where he’s leading a discussion on SM basics.

Jack Campisi: Get In, Get Out, Get On With Your Day.

….

…

….
I ran two great workshops on the basics of social media today at the Plato’s Closet Convention in Las Vegas, and I tweeted pics of the groups during the sessions. Here’s a shot of one of the groups.

….

One of the great things about these events is that even though I am teaching a class, I also end up learning a lot. One of the biggest challenges facing small businesses, and franchises like this, is that the level of social media knowledge varies greatly from person to person. And all of these people, no mater their social media savvy, are all busy. So the objective today was to help them understand the social media landscape, rules of the road and the tools at their disposal. No small task.

One of the things I encouraged the group to do, especially the newbies, was to not jump head first into the deep-end of the social media pool. Start slow… get your toes wet. Start to surf the various sites like Facebook, Twitter and blogs. See what’s being said and done. Get an idea of how it works. Get the lay of the land. Once you’ve done that, you’ll have a better idea of where you want to start in social media.

Comments Leave a Comment
Categories Social Media and PR Tools, Social Media Conferences

Social Media for Senior Executives

25 Mar

PRSA Chicago Presents: Social Media for Senior Executives with Very Special Guest, Gini Dietrich – April 19

Engagement with consumers via Social Media channels is no longer an option for Public Relations and Communications executives. Whether you’re still getting started with your own personal digital presence or you’re already a top influencer, join PRSA Chicago for a special program for senior-level execs and future senior-level execs! You will learn practical tips and tactics to take your social media game to the next level.

Our guest speaker is Gini Dietrich, founder and chief executive officer of Arment Dietrich, Inc., a firm that uses non-traditional marketing in a digital world.

Gini authors the popular Spin Sucks blog and can be found writing at Crain’s Chicago Business, AllBusiness, and Franchise Times. She delivers numerous keynotes, panel discussions, CEO coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR. One of the top rated communications professionals on the social networks, Gini was recently named the number one PR person on the channels, according to Klout and TechCrunch, and number one on Twitter, according to TweetLevel.

Sponsored by MSL Chicago and Big Shoes Network

When
Tuesday, April 19, 2011 11:30 AM - 1:30 PM

Where
Maggiano’s Little Italy
516 North Clark Street
Chicago, IL

Comments Leave a Comment
Categories PR Conferences, Social Media Conferences

PR: Step Up and Lead Social Media

1 Mar

A friendly word to all PR practitioners: start LEADING social media within your organization NOW.

Too many PR pros are aware of the opportunities within Social Media, but are not pushing for integration of consumer engagement with their media relations work.

Too many senior leaders at agencies may be creating a path to irrelevance by giving clients what they want or expect (i.e. media relations work, traditional pitching). But, they are not giving them what they need: messages that reach consumers directly along with the traditional intermediaries such as journalists.

Too many corporate communications pros have remained in the shadows and see their Marketing or Advertising counterparts provide the C-Suite strategic guidance through the social media waters.

However, Public Relations professionals are the logical choice within any organization to lead Social Media because they have the skill set to engage in consumer conversation, not just broadcast messages.

If you’re in Chicago, a GREAT place to start is a series of upcoming luncheon programs featuring social media topics for professional communicators and PR pros.

The first is a great starting point for any social media program: Measurement. Panelists include Rodrigo Sierra, Chief Marketing Officer, Johnson Publishing and Johna Burke, Senior Vice President, Marketing & Communications, BurrellesLuce.

March 15, 2011
Maggiano’s Little Italy
516 North Clark Street
Chicago, IL

Registration: Click Here

Sponsor: Richard Day Research

The second is a fireside chat with Gini Dietrich discussing Social Media for Senior Executives. Gini is the CEO of Arment Dietrich, Inc., founder of the popular Spin Sucks blog, and a nationally recognized leader and speaker on the subjects of online technology in communication, marketing, sales, and HR.

April 19, 2011
Maggiano’s Little Italy
516 North Clark Street
Chicago, IL

Registration: Coming Soon!

Sponsors: MSL Chicago and Big Shoes Network

.

Comments Leave a Comment
Categories PR Conferences, Social Media Conferences

Social Media in Real-Time at The IFA

10 Feb

Here are lots of links to sites, apps, and content surrounding the 2011 International Franchise Association Convention.

Thanks to Paul Segreto for hosting me today on Franchise Today. We discussed how to experience the conference in real-time via social media channels. Listen to that conversation on demand here.

Also, check out Social Geek Radio’s discussion on Social Media at IFA here with Deb Evans, AK Stout, and Greg Pitkoff.

Twitter Searchable Hashtag for IFA conversations: #IFA

RSVP to Tweetup, Sunday 2/13 at 8:30pm: http://tweetvite.com/event/ifa

IFA Blog: http://franblog.tumblr.com/

IFA Convention Downloadable Application

IFA’s Tweets

My Tweets

Do you have others? Let me know and I’ll post them here!

Comments 1 Comment
Categories Franchise Social Media, Social Media Conferences

← Older Entries

Newer Entries →

Search

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Recent Posts

Connect With Me

Marketing-Media-PR

Email Subscription

Meta

Follow “Social Media Workbench”