FranCamp 2011 is the first social media “un-conference” for the franchising industry and is happening this October in Nashville. All franchisors and franchisees are encouraged to attend to learn and share what’s working in social media marketing for franchise systems.
The format is simple: a low-cost, one-day event loaded with a fast-paced and aggressive agenda loaded with super-helpful content. After some sessions at this year’s IFA Convention, several IFA members and I discussed the need for a social media event for franchise systems that was more than just the typical “why use social media” discussion and really get down into useable, actionable takeaways.
I’m excited to be presenting on the topic of Twitter tactics and best practices for franchises. Some of the points we will be discussing are:
- The dirty little secret of how your customers are actually using Twitter
- Why Twitter requires completely different tactics than Facebook or Google+
- 4 things to do if your Tweets are not driving business
Here’s the current lineup of speakers and panelists with franchise leaders who are making an impact with social:
Deb Evans, CEO, Computer Explorers
BJ Emerson, VP Technology, Tasti D-Lite
Timothy Nobles, Founder, Words Go Here SEO
Jack Monson, VP, Engage121
Paul Segreto, CEO, FranchiEssentials
Jennifer MacDonald, Online Community Manager, WIN Home Inspection
AK Stout, CEO, Saying it Social
Joe Mathews, Founder, Franchise Performance
Amy Olson, Director of Marketing, The Maids International
Kurt Schusterman, CEO, Verlo Mattress Factory Stores
Thomas Scott, CEO, Brand Journalists
This daylong event will take place October 22 at CoLab in downtown Nashville. Plus, there will be a Tweet-Up on Friday evening at a Tasti D-Lite location in Nashville!