I am thrilled to be speaking at Franchise Social Media Summit 2011. As part of Social Media Week 2011, organizers Paul Segreto and Jeremy LaDuque have put together a one-day virtual conference for franchisors, franchisees, and any one involved in franchising.
Date: September 21, 2011
Time: 8am – 4pm (CT)
Place: Online and everywhere!
Here’s what you will learn at the summit:
> Why social media is different for franchising than other business models
> How to develop a social media program, including policies and procedures, specific to the franchise organization
> How to integrate new technology with traditional marketing and why you shouldn’t be afraid to do so
> Why today’s consumer and franchise candidates act differently than from years past
> How to create multiple benefits to the franchise organization through powerful brand awareness methods
> How to generate genuine interest in franchise opportunities and why a seamless transition from virtual world to in-person is essential to closing franchise sales
> Why improving communications and information sharing at all levels of the franchise organization is necessary for stability and future growth
Keynote: Lon Safko, author of The Social Media Bible
Jon Carlston, Vice President, Process Peak
Joe Caruso, President, Capital Area Franchise Association
BJ Emerson, VP Technology, Tasti D-Lite
Jack Monson, Vice President, Engage121, Inc.
David Murray, Social Web Communications Director, re:group
Lee Plave, Partner, Plave Koch PLC
Nick Powills, CEO, No Limit Media Consulting
Debra Vilchis, COO, Fishman Public Relations
Paul Segreto, President & CEO, franchisEssentials
Jeremy LaDuque, President & CEO, Elements, Inc.