Gini Dietrich – Social Media for Senior Executives

Here are some video highlights from last month’s PRSA Chicago program. I had the honor of moderating the discussion and Q & A session with Gini Dietrich, CEO of Arment Dietrich and founder of the new SpinSucksPro. Video edited by Jack Newell. Enjoy!

And, if you haven’t already registered for the best networking event of the year for anyone in PR, Communications, Marketing, and Social Media, do yourself a huge favor and reserve your ticket now for the 2011 PRSA Chicago Skyline Awards Gala. Register here!

PRSA Chicago Skylines

Social Media for Senior Executives

PRSA Chicago Presents: Social Media for Senior Executives with Very Special Guest, Gini Dietrich – April 19


Engagement with consumers via Social Media channels is no longer an option for Public Relations and Communications executives. Whether you’re still getting started with your own personal digital presence or you’re already a top influencer, join PRSA Chicago for a special program for senior-level execs and future senior-level execs! You will learn practical tips and tactics to take your social media game to the next level.

Gini Dietrich


Our guest speaker is Gini Dietrich, founder and chief executive officer of Arment Dietrich, Inc., a firm that uses non-traditional marketing in a digital world.



Gini authors the popular Spin Sucks blog and can be found writing at Crain’s Chicago Business, AllBusiness, and Franchise Times. She delivers numerous keynotes, panel discussions, CEO coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR. One of the top rated communications professionals on the social networks, Gini was recently named the number one PR person on the channels, according to Klout and TechCrunch, and number one on Twitter, according to TweetLevel.

Sponsored by MSL Chicago and Big Shoes Network

 Register for PRSA Chicago

Tuesday, April 19, 2011 11:30 AM – 1:30 PM


Maggiano’s Little Italy
516 North Clark Street
Chicago, IL 

PR: Step Up and Lead Social Media

A friendly word to all PR practitioners: start LEADING social media within your organization NOW.


Too many PR pros are aware of the opportunities within Social Media, but are not pushing for integration of consumer engagement with their media relations work.


Too many senior leaders at agencies may be creating a path to irrelevance by giving clients what they want or expect (i.e. media relations work, traditional pitching). But, they are not giving them what they need: messages that reach consumers directly along with the traditional intermediaries such as journalists.


Too many corporate communications pros have remained in the shadows and see their Marketing or Advertising counterparts provide the C-Suite strategic guidance through the social media waters.


However, Public Relations professionals are the logical choice within any organization to lead Social Media because they have the skill set to engage in consumer conversation, not just broadcast messages.


If you’re in Chicago, a GREAT place to start is a series of upcoming luncheon programs featuring social media topics for professional communicators and PR pros.


Rod Sierra

 The first is a great starting point for any social media program: Measurement. Panelists include Rodrigo SierraChief Marketing Officer, Johnson Publishing and Johna Burke, Senior Vice President, Marketing & Communications, BurrellesLuce. 

March 15, 2011
Maggiano’s Little Italy
516 North Clark Street
Chicago, IL

Registration: Click Here
Sponsor: Richard Day Research




The second is a fireside chat with Gini Dietrich discussing Social Media for Senior Executives. Gini is the CEO of Arment Dietrich, Inc., founder of the popular Spin Sucks blog, and a nationally recognized leader and speaker on the subjects of online technology in communication, marketing, sales, and HR.       

April 19, 2011
Maggiano’s Little Italy
516 North Clark Street
Chicago, IL

Registration: Coming Soon!

Sponsors: MSL Chicago and Big Shoes Network