A friendly word to all PR practitioners: start LEADING social media within your organization NOW.
Too many PR pros are aware of the opportunities within Social Media, but are not pushing for integration of consumer engagement with their media relations work.
Too many senior leaders at agencies may be creating a path to irrelevance by giving clients what they want or expect (i.e. media relations work, traditional pitching). But, they are not giving them what they need: messages that reach consumers directly along with the traditional intermediaries such as journalists.
Too many corporate communications pros have remained in the shadows and see their Marketing or Advertising counterparts provide the C-Suite strategic guidance through the social media waters.
However, Public Relations professionals are the logical choice within any organization to lead Social Media because they have the skill set to engage in consumer conversation, not just broadcast messages.
If you’re in Chicago, a GREAT place to start is a series of upcoming luncheon programs featuring social media topics for professional communicators and PR pros.
The first is a great starting point for any social media program: Measurement. Panelists include Rodrigo Sierra, Chief Marketing Officer, Johnson Publishing and Johna Burke, Senior Vice President, Marketing & Communications, BurrellesLuce.
March 15, 2011
Maggiano’s Little Italy
516 North Clark Street
Chicago, IL
Registration: Click Here
Sponsor: Richard Day Research
The second is a fireside chat with Gini Dietrich discussing Social Media for Senior Executives. Gini is the CEO of Arment Dietrich, Inc., founder of the popular Spin Sucks blog, and a nationally recognized leader and speaker on the subjects of online technology in communication, marketing, sales, and HR.
April 19, 2011
Maggiano’s Little Italy
516 North Clark Street
Chicago, IL
Registration: Coming Soon!
Sponsors: MSL Chicago and Big Shoes Network
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