Outcome-Based Marketing – John Leavy

If you’re in or near Chicago next Tuesday, July 19, I suggest attending a special presentation by PRSA Chicago: New Rules of Marketing presented by marketing leader John Leavy.

John Leavy

I recently devoured his latest book, Outcome-Based Marketing. It’s a fascinating guide for all communicators and marketers to growing any business via the web.

 

Date: Tuesday, 7/19
Time: 11:30am

Place: Maggiano’s , 516 North Clark, Chicago

 

Social Media Trends: What’s Ahead?


I am looking forward to moderating a terrific panel in Chicago on June 21. PRSA Chicago will present some of the city’s top agency leaders working in Social Media discussing “Social Media Trends: What We Know Now and What’s Ahead”.

These agency executives will share what’s hot with their wide variety of b-to-b and b-to-c clients and what all PR professionals should be doing right now to stay on top of the social wave. Speakers include:

Adam Keats, SVP Interactive, Emerging and Social Media Marketing, Weber Shandwick
@akeats

Mike Pilarz, Manager, Technology Practice, Burson-Marsteller and Co-Founder of Social Media Breakfast Chicago
@mikepilarz

Glenn Raines, CEO, Social Media Moves
@socialmoves

Moderated by Jack Monson, VP, Engage121
@jackmonson

If you’re able to join us, please bring questions to the event and be ready to participate in-person, via The PRSA Chicago Fan Page, and on Twitter (hashtag: #prsachicago).

….
When
Tuesday, June 21, 2011 11:30 AM  –  1:30 PM

Where
Maggiano’s Little Italy
516 North Clark Street
Chicago, IL 

Attire
Business Attire

Fees
Member  $37.00
NonMember  $45.00
Student  $37.00
NOTE: Walk-in registrants will be charged an additional $5 per person.

Sponsored by GolinHarris

 

PRSA Chicago

 

 

 

 

Social Media for Senior Executives

PRSA Chicago Presents: Social Media for Senior Executives with Very Special Guest, Gini Dietrich – April 19

 

Engagement with consumers via Social Media channels is no longer an option for Public Relations and Communications executives. Whether you’re still getting started with your own personal digital presence or you’re already a top influencer, join PRSA Chicago for a special program for senior-level execs and future senior-level execs! You will learn practical tips and tactics to take your social media game to the next level.

Gini Dietrich

 

Our guest speaker is Gini Dietrich, founder and chief executive officer of Arment Dietrich, Inc., a firm that uses non-traditional marketing in a digital world.

 

 

Gini authors the popular Spin Sucks blog and can be found writing at Crain’s Chicago Business, AllBusiness, and Franchise Times. She delivers numerous keynotes, panel discussions, CEO coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR. One of the top rated communications professionals on the social networks, Gini was recently named the number one PR person on the channels, according to Klout and TechCrunch, and number one on Twitter, according to TweetLevel.

Sponsored by MSL Chicago and Big Shoes Network

 Register for PRSA Chicago

When
Tuesday, April 19, 2011 11:30 AM – 1:30 PM

Where

Maggiano’s Little Italy
516 North Clark Street
Chicago, IL 

PRSA Chicago: Jobs and the Economy in 2011

 
On February 15, Brigid Sweeney of Crain’s Chicago Business will lead a unique discussion with industry leaders, who will share unprecedented tips and insights about how to market yourself and tell your own powerful story in this job market. Gain exposure to the advice and coaching often given to c-level executives about planning your career and leading teams. Also learn more about jobs and opportunities in the PR and Communications fields in the new year.

Speakers:

Mary Herrmann, Managing Director, Executive Coaching, BPI Group, a leading global management and human resources consulting firm

Karen Bloom, Principal of Bloom, Gross & Associates, a leading executive search firm with unique specialties in marketing and communications

WHEN
Tuesday, February 15, 2011
11:30 a.m. – 1:30 p.m.

WHERE
Maggiano’s Little Italy
516 North Clark Street
Chicago

Sponsored by KemperLesnik
KemperLesnik

 
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PRSA Chicago

What’s Ahead in PR?

 Chicago PRSA
PRSA Chicago kicked off the 2011 Programs with a packed house and 5 senior PR industry leaders predicting a year of growth in many areas of the PR industry.

The panel included Scott Farrell, President, GolinHarris; Doug Tillett, Vice President of Public Affairs, Federal Reserve Bank of Chicago; Dr. David Kamerer, Asst. Professor, Loyola School of Communications; Steve Wilson, Managing Director – Digital Strategy, Headstand Media; and as moderator, Ann Brinkman, Executive Director, Alpha Phi Foundation.

PRSA Chicago
(L-R:) Ann Brinkman, David Kamerer, Scott Farrell, Steve Wilson, Doug Tillett

 
My 3 favorite predictions from this panel:
 

1. Resurgence in the “corporate brand” versus the “product brand” (Farrell)

2. More social media demand for experts, i.e. platforms like Quora (Kamerer)

3. Top-read blogs will continue to grow longer: 1000+ words, as opposed to 400 words (Wilson)

 

Coming in February from PRSA:

On Tuesday, February 15, Brigid Sweeney of Crain’s Chicago Business will lead a discussion with industry leaders, who will share tips and insights about how to market yourself and tell your own powerful story in this job market. Additional speakers include Mary Herrmann, Managing Director, Executive Coaching, BPI Group, and Karen Bloom, Principal of Bloom, Gross & Associates.

More details and registration here!

PRSA Chicago: What’s Ahead?

This looks like another terrific event from PRSA Chicago! Please check out the description below and I hope to see you there!

PRSA Chicago 
PRSA Chicago presents: “Predictions for 2011 — Senior Leaders Discuss What’s Ahead for our Industry”

Mark your calendars and join PRSA Chicago for our annual predictions panel, which will convene industry leaders to share their thought-provoking views on what’s ahead in 2011 for PR. Once again, we have a diverse, senior-level panel to talk about everything from social media to the economy and what the c-suite wants from communications leadership. Join us … And join the discussion!

Panelists include:
*Ellen Ryan Mardkis, Vice Chair, Golin Harris
*Doug Tillett, Vice President of Public Affairs, Federal Reserve Bank of Chicago
*Dr. David Kamerer, Asst. Professor, Loyola School of Communications
*Steve Wilson, Managing Director – Digital Strategy, Headstand Media
The panel will be moderated by Ann Brinkman, Executive Director, Alpha Phi Foundation
 

 

Register Here!
 

Does PR Own Social Media?

PRSA Chicago 

The Chicago Chapter of PRSA once again wrapped up a year of programs with the city’s agency leaders discussing this year’s trends and next year’s industry forecast. 
 
Northwestern professor Clarke Caywood moderated panelists Bill Zucker, Midwest Director at Ketchum, Maxine Winer, Senior Partner and General Manager at Fleishman-Hillard, Maril MacDonald, CEO of Gagen MacDonald, and Gary Rudnick, EVP and Managing Director at GolinHarris.

 
What are agency leaders asked about first? That’s right…Social Media. The discussion quickly turned to the looming question of WHO owns Social Media:  PR? Marketing? Advertising?

 

The panel made a good case that PR pros should lead Social Media efforts due to a history of (and skills sets that include) relationship-building, content creation, and garnering attention

 

Bill Zucker cautioned that no one really “owns” social media, but all disciplines should participate. Gary Rudnick added that owning SM is like the outdated thinking that advertising owns TV and PR owns newspapers. 
 
Maxine Winer sees PR beginning to make a difference when it intersects with customer service. The integration of CRM tools with SM platforms enables companies to engage with their customers faster and more directly. 

It was refreshing to hear Maril MacDonald advise the crowd to align SM engagements to your clients’ or company’s most important business metrics (sales, traffic, etc.) instead of communications metrics. 
 
I agree! Too often, PR conferences are infiltrated by “Social Media measurement mavens” (the most horrible term in the industry) and their silly equations that make CEOs’ eyes glaze over. In order for PR to participate in bottom-line business discussions, we need to speak the language.

 

While these PR industry leaders make a good case for PR to lead Social Media, I question if that is really happening currently. Many companies with whom I speak daily have Social Media engagement sitting squarely with Marketing with no contribution from the PR team or outside PR agency.

  
 

Please share your thoughts via comment section –

Should SM engagement be led by PR, Marketing, Advertising, or Customer Service? And…WHY?

 

Making Communications More Effective with Social Media Tools *UPDATED 4/23/10*

PRSA Chicago

 
 
In Chicago? Near Chicago? Want a good excuse to come to Chicago???
 
Please join us on Tuesday, April 27, when the Chicago Chapter of PRSA presents: “Making Communications More Effective with Social Media Tools.” Register here!
 

I am excited about being a panelist discussing how social media tools can help you engage all audiences along with these fine folks:
 
Adam Keats
@akeats
Senior Vice President, Weber Shandwick
 
Reid Lappin
Partner and founder, VOKAL Interactive
 
Jack Monson
@jackmonson
Vice President, eNR Services
 
MJ Tam
@mjtam
Editor, Chicagonista
 
Rick Wion
@rdublife (personal) and @mcdonalds (McDonald’s)
Director of Social Media, McDonald’s
 
Gini Dietrich (moderator)
@ginidietrich
CEO,  Arment Dietrich, Inc

New Header Design

I want to take just a moment to thank my friend Stan Phelps for designing a new header pic for this blog. Stan is the EVP at Synergy Events who I met at the recent PRSA conference in San Diego. He did a nice job of taking my probably poorly described idea of what I was trying to do on this blog and made it look exactly like it did in my head!
 
You should also check out Stan’s marketing blog and be sure to ask him about “Marketing Lagniappe”!

 

PRSA 2009 Conference in San Diego – Tweetup Roundup

 
There are several Tweetups planned during the PRSA Conference in San Diego. The links below will take you to the RSVP site for each. They are all great opportunities to network and engage others in the industry!


Shonali’s Tweetup
Basic
410 10th Ave
Saturday Nov 7, 5-7pm
http://twtvite.com/okxl1p 


San Diego Media & PR Tweetup
Vin de Syrah
901 5th Ave
Sunday Nov 8, 6-9pm
http://twtvite.com/chjl0t/1


PRSA Tweetup
Tin Fish
170 6th Ave
Monday Nov 9, 7:30-8:30pm
http://tweetvite.com/event/PRSA09Tweetup 
Hosted by PRSA Tech Section!


Monday Night Tweetup
Basic
410 10th Ave
Monday Nov 9, 8-10pm
http://twtvite.com/38n3yy 
Sponsored by Mashable, PitchEngine, Technorati, and Comet Branding

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I’ll add to this list as more are organized. Please email me at jmonson@enr-corp.com or Tweet me @jackmonson if you have any to add!