I am looking forward to moderating a terrific panel in Chicago on June 21. PRSA Chicago will present some of the city’s top agency leaders working in Social Media discussing “Social Media Trends: What We Know Now and What’s Ahead”.
These agency executives will share what’s hot with their wide variety of b-to-b and b-to-c clients and what all PR professionals should be doing right now to stay on top of the social wave. Speakers include:
Adam Keats, SVP Interactive, Emerging and Social Media Marketing, Weber Shandwick @akeats
Mike Pilarz, Manager, Technology Practice, Burson-Marsteller and Co-Founder of Social Media Breakfast Chicago @mikepilarz
PRSA Chicago Presents: Social Media for Senior Executives with Very Special Guest, Gini Dietrich – April 19
Engagement with consumers via Social Media channels is no longer an option for Public Relations and Communications executives. Whether you’re still getting started with your own personal digital presence or you’re already a top influencer, join PRSA Chicago for a special program for senior-level execs and future senior-level execs! You will learn practical tips and tactics to take your social media game to the next level.
Gini authors the popularSpin Sucksblog and can be found writing at Crain’s Chicago Business, AllBusiness, and Franchise Times. She delivers numerous keynotes, panel discussions, CEO coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR. One of the top rated communications professionals on the social networks, Gini was recently named the number one PR person on the channels, according to Klout and TechCrunch, and number one on Twitter, according toTweetLevel.
On February 15, Brigid Sweeney of Crain’s Chicago Business will lead a unique discussion with industry leaders, who will share unprecedented tips and insights about how to market yourself and tell your own powerful story in this job market. Gain exposure to the advice and coaching often given to c-level executives about planning your career and leading teams. Also learn more about jobs and opportunities in the PR and Communications fields in the new year.
Mary Herrmann, Managing Director, Executive Coaching, BPI Group, a leading global management and human resources consulting firm
Karen Bloom, Principal of Bloom, Gross & Associates, a leading executive search firm with unique specialties in marketing and communications
WHEN Tuesday, February 15, 2011 11:30 a.m. – 1:30 p.m.
WHERE Maggiano’s Little Italy 516 North Clark Street Chicago
PRSA Chicagokicked off the 2011 Programs with a packed house and 5 senior PR industry leaders predicting a year of growth in many areas of the PR industry.
The panel included Scott Farrell, President, GolinHarris; Doug Tillett, Vice President of Public Affairs, Federal Reserve Bank of Chicago; Dr. David Kamerer, Asst. Professor, Loyola School of Communications; Steve Wilson, Managing Director – Digital Strategy, Headstand Media; and as moderator, Ann Brinkman, Executive Director, Alpha Phi Foundation.
My 3 favorite predictions from this panel:
1. Resurgence in the “corporate brand” versus the “product brand” (Farrell)
2. More social media demand for experts, i.e. platforms like Quora (Kamerer)
3. Top-read blogs will continue to grow longer: 1000+ words, as opposed to 400 words (Wilson)
Coming in February from PRSA:
On Tuesday, February 15, Brigid Sweeney of Crain’s Chicago Business will lead a discussion with industry leaders, who will share tips and insights about how to market yourself and tell your own powerful story in this job market. Additional speakers include Mary Herrmann, Managing Director, Executive Coaching, BPI Group, and Karen Bloom, Principal of Bloom, Gross & Associates.
This looks like another terrific event from PRSA Chicago! Please check out the description below and I hope to see you there!
PRSA Chicago presents: “Predictions for 2011 — Senior Leaders Discuss What’s Ahead for our Industry”
Mark your calendars and join PRSA Chicago for our annual predictions panel, which will convene industry leaders to share their thought-provoking views on what’s ahead in 2011 for PR. Once again, we have a diverse, senior-level panel to talk about everything from social media to the economy and what the c-suite wants from communications leadership. Join us … And join the discussion!
Panelists include: *Ellen Ryan Mardkis, Vice Chair, Golin Harris *Doug Tillett, Vice President of Public Affairs, Federal Reserve Bank of Chicago *Dr. David Kamerer, Asst. Professor, Loyola School of Communications *Steve Wilson, Managing Director – Digital Strategy, Headstand Media The panel will be moderated by Ann Brinkman, Executive Director, Alpha Phi Foundation
What are agency leaders asked about first? That’s right…Social Media. The discussion quickly turned to the looming question of WHO owns Social Media: PR? Marketing? Advertising?
The panel made a good case that PR pros should lead Social Media efforts due to a history of (and skills sets that include) relationship-building, content creation, and garnering attention
Bill Zucker cautioned that no one really “owns” social media, but all disciplines should participate. Gary Rudnick added that owning SM is like the outdated thinking that advertising owns TV and PR owns newspapers. Maxine Winer sees PR beginning to make a difference when it intersects with customer service. The integration of CRM tools with SM platforms enables companies to engage with their customers faster and more directly.
It was refreshing to hear Maril MacDonald advise the crowd to align SM engagements to your clients’ or company’s most important business metrics (sales, traffic, etc.) instead of communications metrics.
I agree! Too often, PR conferences are infiltrated by “Social Media measurement mavens” (the most horrible term in the industry) and their silly equations that make CEOs’ eyes glaze over. In order for PR to participate in bottom-line business discussions, we need to speak the language.
While these PR industry leaders make a good case for PR to lead Social Media, I question if that is really happening currently. Many companies with whom I speak daily have Social Media engagement sitting squarely with Marketing with no contribution from the PR team or outside PR agency.
Please share your thoughts via comment section –
Should SM engagement be led by PR, Marketing, Advertising, or Customer Service? And…WHY?
I want to take just a moment to thank my friend Stan Phelps for designing a new header pic for this blog. Stan is the EVP at Synergy Events who I met at the recent PRSA conference in San Diego. He did a nice job of taking my probably poorly described idea of what I was trying to do on this blog and made it look exactly like it did in my head!
You should also check out Stan’s marketing blog and be sure to ask him about “Marketing Lagniappe”!
There are several Tweetups planned during the PRSA Conference in San Diego. The links below will take you to the RSVP site for each. They are all great opportunities to network and engage others in the industry!