PRSA Chicago kicked off the 2011 Programs with a packed house and 5 senior PR industry leaders predicting a year of growth in many areas of the PR industry.
The panel included Scott Farrell, President, GolinHarris; Doug Tillett, Vice President of Public Affairs, Federal Reserve Bank of Chicago; Dr. David Kamerer, Asst. Professor, Loyola School of Communications; Steve Wilson, Managing Director – Digital Strategy, Headstand Media; and as moderator, Ann Brinkman, Executive Director, Alpha Phi Foundation.
My 3 favorite predictions from this panel:
1. Resurgence in the “corporate brand” versus the “product brand” (Farrell)
2. More social media demand for experts, i.e. platforms like Quora (Kamerer)
3. Top-read blogs will continue to grow longer: 1000+ words, as opposed to 400 words (Wilson)
Coming in February from PRSA:
On Tuesday, February 15, Brigid Sweeney of Crain’s Chicago Business will lead a discussion with industry leaders, who will share tips and insights about how to market yourself and tell your own powerful story in this job market. Additional speakers include Mary Herrmann, Managing Director, Executive Coaching, BPI Group, and Karen Bloom, Principal of Bloom, Gross & Associates.