Click here for last week’s episode:
Automated Marketing, FranTech 03/12 by Social Geek Radio | Technology Podcasts.
Tag: frantech
Share Images on Facebook, Not Videos
If a picture is worth 1,000 words, a video is worth at least 500.
I recommend including photos and images over video on your brand’s Facebook posts in most cases. An image can let readers take the story in their own direction, while videos are at times too limiting.
More importantly, images with text are easier and quicker for your readers to consume and with which to engage!
How many times have you clicked an article from a news gathering site and were lead to a video that you had to watch? All you really wanted to do was skim down to read the part that interested you. Many readers simply don’t watch the video. Some watch it and may be disappointed.
Videos are fantastic for in-depth explanation and full feature story telling. But for faster interaction and engagement on your Facebook pages, nothing beats an image. Except images with dogs and cats.
Social Channels Driving Business for Franchisors
I am excited to share a bit of a preview of one panel at this year’s IFA FranTech. This is the 4th annual event (formerly FranCamp) focusing on Marketing and Technology for Franchises.
I am even more excited to be moderating a panel of Franchisors including Paul Segreto, CEO of Franchise Source Brands International, and Gina Svendsen, Director of Marketing of Scooter’s Coffee.
We will discuss the most successful social media channels that franchisors and franchisees are using to:
- Market their brand to consumers
- Drive traffic to franchisees
- Engage with potential customers
- Acquire leads in these channels
If you’re looking for a conference to hear self-described “experts” drone on and on about how cool they are, then this is not the session for you.
No PowerPoints. No phony stories about how Harvard Business School was holding them back. No sales pitches.
This will be an open discussion with CEOs and CMOs chatting with you about what’s working for them in social media and what’s not.
See you in Denver!
Local Social, Part 2: The Agency Menace
Misguided information is hurting franchise marketing when it comes to Local Social.
A public relations firm focusing on the franchise space that has recently positioned its team as being “social media experts” told me that they are advising franchisor clients not to allow local Facebook pages for franchisees. They recommend having just one Facebook page for the brand.
I asked why … because of a concern over consistency? Workflow fears? Worries over customer response?
No. Their answer was that it’s easier for the PR firm to measure that way.
I was at a loss for words. Instead of localizing social and growing communities of customers and potential customers, this agency was counseling its clients to make the agency’s own work easier.
My only response was that their approach was that it’s like losing a contact lens in the bedroom, but looking for it in the kitchen because the light is better.
This is not just uninformed. It’s lazy. And, if I were their client already, I could not fire this agency fast enough.
Social Geek Blog 