I am excited to share a bit of a preview of one panel at this year’s IFA FranTech. This is the 4th annual event (formerly FranCamp) focusing on Marketing and Technology for Franchises.
I am even more excited to be moderating a panel of Franchisors including Paul Segreto, CEO of Franchise Source Brands International, and Gina Svendsen, Director of Marketing of Scooter’s Coffee.
We will discuss the most successful social media channels that franchisors and franchisees are using to:
- Market their brand to consumers
- Drive traffic to franchisees
- Engage with potential customers
- Acquire leads in these channels
If you’re looking for a conference to hear self-described “experts” drone on and on about how cool they are, then this is not the session for you.
No PowerPoints. No phony stories about how Harvard Business School was holding them back. No sales pitches.
This will be an open discussion with CEOs and CMOs chatting with you about what’s working for them in social media and what’s not.
See you in Denver!