Many LinkedIn users can now post native video directly from the LinkedIn mobile app. Grab your phone and check it now. If the posting area now shows a video icon, then access has rolled out to you.

Like a Facebook Live video, it’s easy to fire up your camera and share a video instantly or share a video already saved in your camera roll. But unlike Facebook, these videos will have business-focused content…I HOPE…

You can post this video from your personal profile as a representative of your brand (or your personal brand) instead of your company page. This is a great feature; your personal profile is much more powerful than your company page. You probably have more connections than your company page has followers. Besides, who really follows company pages and engages with them? I’ll tell you who: people who want to sell the company something or get a job there!

LinkedIn will share with you the company names and titles of those who viewed your video. While this will be good to know, perhaps someday the viewer data will become targeting data. But for now, this video you’re about to upload will be seen be your connections and anyone else with whom they share it.

As you’re trying it out, here are a few tips to consider:

• Sales folks: don’t use the video to only push your latest sales promotion. Tell a story! Tell stories about your customers, some best practices, industry issues, and anything that would make someone want to have a conversation with you.
• Marketing pros: Again, tell a story, and leave out all corporate-speak about comprehensive global solutions and enterprise services yadda yadda yadda…
• It can be ten minutes long, but don’t make it ten minutes long. Start with 30 seconds. When your 30 second videos are so good that your connections want more, increase to one minute.